“Writing great updates does not happen by accident. It takes an organized, company-wide effort.”

Saas founders and team: please fill out my survey!

I'm trying to learn more about your business, goals, and how you're currently updating your customers in an attempt to bring all that together into a better product.

Check out the survey here: https://app.youform.com/forms/twadytcc

Do you ever wonder how @github.com squeezes the juice out of their team to write amazing product updates?

I sat down with their 2,381 updates to answer that question and learned three key concepts that you should steal: www.youtube.com/watch?v=avRO...

Obsessed with Linear? We are too.

 So I analyzed their 192 change log entries to figure out why this "boring" product is everybody's favorite company.

Here's three ways that Linear uses customer updates to create "scream-from-the-rooftop" fans: www.youtube.com/watch?v=Ppc5...

Excited to announce a new feature called "Update Builder."

Watch the video for a quick demo, Changebot's explanation of the feature was way better than what I said.

youtu.be/mhCygD7NYpk

Sales, marketing, and product in every saas company 😅

The three reasons product teams don’t write enough updates:

1. It’s unique, challenging work.
2. Updates are like content marketing, the benefits compound.
3. (most importantly) No one “owns” updates.

To solve the ownership problem, check out: www.changebot.ai/blog/whos-re...

Here's a quote from our latest @changebot.ai: "One benefit in frequent, detailed customer updates is building trust. It’s really hard to trust someone you never hear from, and hearing directly from the development team further builds that trust."

Curiosity piqued? www.changebot.ai/blog/heres-h...

We wrote about how we turned this into that -- a behind-the-scenes look at the journey, lessons learned, and what surprised us most. Check it out: www.changebot.ai/blog/this-to... 🚀 #ProductUpdates #SaaS