chaseayres.bsky.social
@chaseayres.bsky.social
Reposted
I enjoy pointing out to SEO folk that the introduction of the alt attribute (HTML 1.2, June 1993) predates the introduction of the first modern search engine (JumpStation, December 1993).

It was always designed and intended as an accessibility feature.
Do not cram alt text with keywords just to improve search engine optimization. This will hinder alt text’s true purpose: improving accessibility. Focus on describing the photo's content. Search engine optimization should not be the goal for writing good alt text.
September 19, 2025 at 3:55 PM