www.amazon.com/Yield-Google...

♟️ Don’t miss the hot goss surrounding antitrust tomfoolery; become a Checkmate and get the link to join!
checkmyads.org/donate/

🗣️ They’ll be diving into Ari’s new book (link to pre-order Yield in the comments!) where he unpacks Google’s monopolistic history and they both break down their recent experiences at the Google antitrust trial. Expect some fun behind-the-scenes anecdotes with our adtech experts.

Let’s build an internet that rewards integrity, restores trust, and actually serves the public good.

🚀 Read the full platform www.checkmyads.org/policy

We took cues from financial and consumer protection playbooks and built this by listening to researchers, regulators, publishers, and advocates like you.

A major step toward a digital economy that works for people and businesses, not just monopolies and platforms. Our platform lays out bold solutions to reduce ad fraud and waste, rein in monopoly power, and bring fairness, transparency, and accountability back to the business model of the internet.

The reasoning? That PETs (Privacy-Enhancing Technologies) are enough to mitigate the risk to user privacy.

But, privacy isn't just about secure processing. It's about transparency and choice, and fingerprinting subverts both.

Read: www.adexchanger.com/privacy/are-...

Yet here we are with another story ending with "Google said it removed the deepfake supplement ads and permanently suspended the account that paid for them after I reached out for comment."

Why are journalists and nonprofits doing quality control for a $2tn company?

www.404media.co/deepfake-you...

Finally, in March, Google adjusted its policies on misrepresentation to include "enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization."

checkmyads.org/confirmed-go...

Shortly after that, @404media.co's @jasonkoebler.bsky.social showed how YouTube was covered in AI-generated ads featuring deepfakes of celebrities.

www.404media.co/youtube-dele...

If this sounds familiar, it's because, well, we're closing out the year the same way we started. In January, we exposed how scammers used Google ad products to sell diet supplements with fake endorsements

checkmyads.org/google-shark...

"Venntel is the government contracting arm of Gravy. Gravy is now Unacast" i repeat to myself as i slide into unconsciousness

Adtech companies have hijacked the internet.

We want to take control back, and make it a fair place for people, publishers, and advertisers.

If you share this goal, we'd love to have you as a Checkmate, one of our recurring donors: checkmyads.org/donate

Forced Google to crack down on scammers selling fake Shark Tank weight loss supplements through its ad products.

checkmyads.org/confirmed-go...

Spun up USvGoogleAds.com, where we published daily Google monopoly trial updates and created handy resources for journalists (shoutout to @sarahkwiley.bsky.social and @ariellesgarcia.bsky.social here!)

We got sites to quit publishing harmful AI obit spam (probably my favorite story of ours for this year, tbh)

checkmyads.org/fake-obituar...

Through a pressure campaign, we made Google start cracking open the black box that is Google’s PMax, giving advertisers some transparency when using it.

checkmyads.org/google-gsp-p...