This work offers insights for those studying communication in #Psychology, #Politics, #Media, and #Marketing.
Framing distances can shift urgency, abstraction, and focus—impacting decisions and perceptions.
Read more here: guilfordjournals.com/doi/10.1521/...
This work offers insights for those studying communication in #Psychology, #Politics, #Media, and #Marketing.
Framing distances can shift urgency, abstraction, and focus—impacting decisions and perceptions.
Read more here: guilfordjournals.com/doi/10.1521/...
We show that how distances are framed influences construal levels just as much as the distance itself.
This adds nuance to how we think about language, psychology, and audience perception.
We show that how distances are framed influences construal levels just as much as the distance itself.
This adds nuance to how we think about language, psychology, and audience perception.
The resolution of a distance profoundly affects how abstract or concrete people perceive events.
• Broad (“next year”): abstract, distant
• Specific (“August 3rd next year”): concrete, immediate
Words matter in shaping psychological distance.
The resolution of a distance profoundly affects how abstract or concrete people perceive events.
• Broad (“next year”): abstract, distant
• Specific (“August 3rd next year”): concrete, immediate
Words matter in shaping psychological distance.