Hi Mistake Fans, 👋 I’ve just come back from a short break in Corfu with the kids, so I'm trying to get back up to speed. Plenty of sun and too much tzatziki.

Hi Mistakes Lovers, A quick update from the front lines down here in Leeds. Prohibition PR has just been appointed by Burgess Pet Care to handle its UK public relations, which we are excited about.

Burgess Pet Care, one of the UK’s leading family-run pet food manufacturers, has appointed Prohibition PR to lead its public relations activity as part of its growth strategy.

Almost 60% of B2B businesses say brand building is not being prioritised due to a perceived lack of ROI.

This is how you can use YouTube for lead gen. Thanks to the brilliant David Greiner for sharing his thoughts on how to get the most from our favourite video platform.

Hi Mistake Lovers, I hope you are all good, I recently had the pleasure of joining David Pisarek from Wow Digital Inc. on his Non-Profit Digital Podcast to talk about something close to my heart: how non-profits can use storytelling to make a bigger impact.

In this episode of the Non-Profit Digital Success Podcast, join host David Pisarek and PR strategist Chris Norton as they dive into the power of storytelling, digital PR, and the future of SEO in the age of AI. Chris Norton, Managing Director of Prohibition PR and host of Embracing Marketing Mistakes, shares proven strategies for non-profits to engage donors, humanize their messaging, and thrive in a changing digital landscape. From gamifying donations to preparing for Google’s shift to AI-driven search, this episode is full of actionable insights to help your non-profit stand out, build trust, and increase impact. In this episode, you’ll learn to: ✔️ Craft emotional stories that drive donations ✔️ Avoid common PR and marketing mistakes non-profits make ✔️ Gamify giving to boost donor engagement ✔️ Adapt to AI-powered search and generative SEO ✔️ Focus your social media strategy where it matters most Timestamps: 00:00 - Introduction 02:18...

The Golden Flake Tavern is set to open in Newcastle – but not for long

Hi Mistake Lovers, Well Will Ockenden and I are back from Sweden this week and to be honest I am still getting back up to speed after my son turned 18 as well on Saturday. How the hell did that happen? I can't believe I am dad to an actual full grown bloke.

Leeds-based integrated PR agency Prohibition has been voted into The Worldcom Public Relations Group, the leading global partnership of independent public relations firms.

Founder of UK-based Prohibition PR Chris Norton shares thoughts and ideas for navigating the professional and personal brand crisis you might face. Learn more about him and Prohibition PR at For more great insight on professional relationships and business networking contact Frank Agin at [email protected].

Hi guys, Well here is September and the kids are finally going back to school - thank the lord for that. It has been a bus week and I was also lucky enough to be invited on the Beyond the Bio podcast ...

While many media organizations are still experimenting, the path from assistive AI to truly agentic systems is beginning to take shape

In the first half of 2025, only £160 million was raised through five IPOs, marking the lowest level in three decades.

Measurement Drives Value As Earned Media Gets Harder To SecureMiami, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Fifty-nine percent of PR professiona

Domino's has launched a robot dog to deliver pizza to beachgoers and avoid seagulls