Chris Schofield
@chrisschouk.bsky.social
Artist turned developer.
Building tools that actually solve music industry problems.
Starting with better contact databases.
Intel.totalaudiopromo.com
Building tools that actually solve music industry problems.
Starting with better contact databases.
Intel.totalaudiopromo.com
Sad when the highlights of your week are Claude Code Wrapped and the new series of Batwheels 🙃
December 31, 2025 at 8:37 AM
Sad when the highlights of your week are Claude Code Wrapped and the new series of Batwheels 🙃
2.8B tokens. 829 commits. $2,015. October was unhinged.
@claudeai.bsky.social @anthropicai.bsky.social
@claudeai.bsky.social @anthropicai.bsky.social
December 27, 2025 at 3:19 PM
2.8B tokens. 829 commits. $2,015. October was unhinged.
@claudeai.bsky.social @anthropicai.bsky.social
@claudeai.bsky.social @anthropicai.bsky.social
Happy Christmas all!
December 25, 2025 at 3:03 PM
Happy Christmas all!
Music PR agencies:
Junior staff: 15 hours/campaign = £250-400 labour
Audio Intel: £79/month unlimited campaigns
ROI positive after 1 campaign.
intel.totalaudiopromo.com
Junior staff: 15 hours/campaign = £250-400 labour
Audio Intel: £79/month unlimited campaigns
ROI positive after 1 campaign.
intel.totalaudiopromo.com
intel.totalaudiopromo.com
December 2, 2025 at 12:50 PM
Music PR agencies:
Junior staff: 15 hours/campaign = £250-400 labour
Audio Intel: £79/month unlimited campaigns
ROI positive after 1 campaign.
intel.totalaudiopromo.com
Junior staff: 15 hours/campaign = £250-400 labour
Audio Intel: £79/month unlimited campaigns
ROI positive after 1 campaign.
intel.totalaudiopromo.com
Radio campaign bounce rates:
30% = normal (terrible)
50% = very outdated
70% = wasting time
Audio Intel: 5-8% bounce rate
intel.totalaudiopromo.com
30% = normal (terrible)
50% = very outdated
70% = wasting time
Audio Intel: 5-8% bounce rate
intel.totalaudiopromo.com
Audio Intel – 15 Hours to 15 Minutes | Contact Enrichment for Music Promotion
Transform chaotic contact spreadsheets into organised databases in minutes. Built by radio promoters for radio promoters. BBC Radio 1 + Spotify case studies proven.
intel.totalaudiopromo.com
November 10, 2025 at 6:14 PM
Radio campaign bounce rates:
30% = normal (terrible)
50% = very outdated
70% = wasting time
Audio Intel: 5-8% bounce rate
intel.totalaudiopromo.com
30% = normal (terrible)
50% = very outdated
70% = wasting time
Audio Intel: 5-8% bounce rate
intel.totalaudiopromo.com
90% of radio pitches never reach the right person.
Not because gatekeepers don't care.
Because your contact data is wrong.
Audio Intel fixes this.
intel.totalaudiopromo.com
Not because gatekeepers don't care.
Because your contact data is wrong.
Audio Intel fixes this.
intel.totalaudiopromo.com
Audio Intel – 15 Hours to 15 Minutes | Contact Enrichment for Music Promotion
Transform chaotic contact spreadsheets into organised databases in minutes. Built by radio promoters for radio promoters. BBC Radio 1 + Spotify case studies proven.
intel.totalaudiopromo.com
November 10, 2025 at 10:16 AM
90% of radio pitches never reach the right person.
Not because gatekeepers don't care.
Because your contact data is wrong.
Audio Intel fixes this.
intel.totalaudiopromo.com
Not because gatekeepers don't care.
Because your contact data is wrong.
Audio Intel fixes this.
intel.totalaudiopromo.com
Local radio: massively underrated.
Better response rates. More supportive. Real community.
Problem: contact info is nightmare fuel.
Audio Intel specialises in this.
intel.totalaudiopromo.com
Better response rates. More supportive. Real community.
Problem: contact info is nightmare fuel.
Audio Intel specialises in this.
intel.totalaudiopromo.com
intel.totalaudiopromo.com
November 5, 2025 at 2:14 PM
Local radio: massively underrated.
Better response rates. More supportive. Real community.
Problem: contact info is nightmare fuel.
Audio Intel specialises in this.
intel.totalaudiopromo.com
Better response rates. More supportive. Real community.
Problem: contact info is nightmare fuel.
Audio Intel specialises in this.
intel.totalaudiopromo.com
Music tech founders: stop building tools musicians don't need.
I talked to 50+ artists and PR agencies before building Audio Intel.
They all said the same thing: "I need better contact data, not another social media scheduler."
Build what they actually ask for, not what you think they need.
I talked to 50+ artists and PR agencies before building Audio Intel.
They all said the same thing: "I need better contact data, not another social media scheduler."
Build what they actually ask for, not what you think they need.
October 23, 2025 at 9:20 PM
Music tech founders: stop building tools musicians don't need.
I talked to 50+ artists and PR agencies before building Audio Intel.
They all said the same thing: "I need better contact data, not another social media scheduler."
Build what they actually ask for, not what you think they need.
I talked to 50+ artists and PR agencies before building Audio Intel.
They all said the same thing: "I need better contact data, not another social media scheduler."
Build what they actually ask for, not what you think they need.
The Batwheels soundtrack lives in my head rent free. My 3yo is obsessed and so am I
October 23, 2025 at 8:43 PM
The Batwheels soundtrack lives in my head rent free. My 3yo is obsessed and so am I
Full steam ahead
October 13, 2025 at 8:59 AM
Full steam ahead
Stu Pickles is the patron saint of indie devs
Man spent every night in his basement at 3am building things no one asked for whilst his family slept, convinced each one would change everythiing
Man spent every night in his basement at 3am building things no one asked for whilst his family slept, convinced each one would change everythiing
October 4, 2025 at 9:20 AM
Stu Pickles is the patron saint of indie devs
Man spent every night in his basement at 3am building things no one asked for whilst his family slept, convinced each one would change everythiing
Man spent every night in his basement at 3am building things no one asked for whilst his family slept, convinced each one would change everythiing
BBC R1 secret: it’s not about your music quality.
It’s about knowing the producer only checks emails Tuesday mornings and hates WeTransfer links.
Built Audio Intel to surface this intel in 2 minutes instead of hours of manual research 👇🏼
intel.totalaudiopromo.com
It’s about knowing the producer only checks emails Tuesday mornings and hates WeTransfer links.
Built Audio Intel to surface this intel in 2 minutes instead of hours of manual research 👇🏼
intel.totalaudiopromo.com
Audio Intel – 15 Hours to 15 Minutes | Contact Enrichment for Music Promotion
Transform chaotic contact spreadsheets into organised databases in minutes. Built by radio promoters for radio promoters. BBC Radio 1 + Spotify case studies proven.
intel.totalaudiopromo.com
October 1, 2025 at 11:52 AM
BBC R1 secret: it’s not about your music quality.
It’s about knowing the producer only checks emails Tuesday mornings and hates WeTransfer links.
Built Audio Intel to surface this intel in 2 minutes instead of hours of manual research 👇🏼
intel.totalaudiopromo.com
It’s about knowing the producer only checks emails Tuesday mornings and hates WeTransfer links.
Built Audio Intel to surface this intel in 2 minutes instead of hours of manual research 👇🏼
intel.totalaudiopromo.com
Just upgraded Audio Intel to Sonnet 4.5.
The improvement in contact intelligence extraction is massive.
Better understanding of submission preferences, more accurate music taste analysis, clearer pitch optimisation etc.
lovely stufff.
The improvement in contact intelligence extraction is massive.
Better understanding of submission preferences, more accurate music taste analysis, clearer pitch optimisation etc.
lovely stufff.
September 29, 2025 at 7:48 PM
Just upgraded Audio Intel to Sonnet 4.5.
The improvement in contact intelligence extraction is massive.
Better understanding of submission preferences, more accurate music taste analysis, clearer pitch optimisation etc.
lovely stufff.
The improvement in contact intelligence extraction is massive.
Better understanding of submission preferences, more accurate music taste analysis, clearer pitch optimisation etc.
lovely stufff.
Genuine question: what’s your record for researching a single radio contact?
Mine was 6 hours for one BBC producer.
Still got ignored.
Built Audio Intel because this was ridiculous. 2-minute contact enrichment vs weekend research sessions.
Who else is tired of this?
intel.totalaudiopromo.com
Mine was 6 hours for one BBC producer.
Still got ignored.
Built Audio Intel because this was ridiculous. 2-minute contact enrichment vs weekend research sessions.
Who else is tired of this?
intel.totalaudiopromo.com
Audio Intel – 15 Hours to 15 Minutes | Contact Enrichment for Music Promotion
Transform chaotic contact spreadsheets into organised databases in minutes. Built by radio promoters for radio promoters. BBC Radio 1 + Spotify case studies proven.
intel.totalaudiopromo.com
September 29, 2025 at 6:59 PM
Genuine question: what’s your record for researching a single radio contact?
Mine was 6 hours for one BBC producer.
Still got ignored.
Built Audio Intel because this was ridiculous. 2-minute contact enrichment vs weekend research sessions.
Who else is tired of this?
intel.totalaudiopromo.com
Mine was 6 hours for one BBC producer.
Still got ignored.
Built Audio Intel because this was ridiculous. 2-minute contact enrichment vs weekend research sessions.
Who else is tired of this?
intel.totalaudiopromo.com
The hidden cost of manual contact research in music promotion: 15+ hours per campaign.
That's £300+ in time value for indie artists. Audio Intel turns this into a 15-minute process.
Time saved = more music created.
#IndieMusic #MusicBusiness #ContactEnrichment #RadioPromotion #MusicIndustry
That's £300+ in time value for indie artists. Audio Intel turns this into a 15-minute process.
Time saved = more music created.
#IndieMusic #MusicBusiness #ContactEnrichment #RadioPromotion #MusicIndustry
September 26, 2025 at 8:33 PM
The hidden cost of manual contact research in music promotion: 15+ hours per campaign.
That's £300+ in time value for indie artists. Audio Intel turns this into a 15-minute process.
Time saved = more music created.
#IndieMusic #MusicBusiness #ContactEnrichment #RadioPromotion #MusicIndustry
That's £300+ in time value for indie artists. Audio Intel turns this into a 15-minute process.
Time saved = more music created.
#IndieMusic #MusicBusiness #ContactEnrichment #RadioPromotion #MusicIndustry
Manual contact research in 2025?
Nope.
Audio Intel transforms basic email lists into complete contact profiles. 2 minutes vs 15+ hours of weekend research.
Early beta feedback is brilliant. Users going from Sunday research sessions to pitch-ready intel instantly.
intel.totalaudiopromo.com
Nope.
Audio Intel transforms basic email lists into complete contact profiles. 2 minutes vs 15+ hours of weekend research.
Early beta feedback is brilliant. Users going from Sunday research sessions to pitch-ready intel instantly.
intel.totalaudiopromo.com
intel.totalaudiopromo.com
September 23, 2025 at 7:27 AM
Manual contact research in 2025?
Nope.
Audio Intel transforms basic email lists into complete contact profiles. 2 minutes vs 15+ hours of weekend research.
Early beta feedback is brilliant. Users going from Sunday research sessions to pitch-ready intel instantly.
intel.totalaudiopromo.com
Nope.
Audio Intel transforms basic email lists into complete contact profiles. 2 minutes vs 15+ hours of weekend research.
Early beta feedback is brilliant. Users going from Sunday research sessions to pitch-ready intel instantly.
intel.totalaudiopromo.com
Music PR is broken, here's how I know:
Spent 3 years watching agencies waste £1000s on bad contact data. 90% of PR pitches go to dead emails.
Built Audio Intel to solve this. Beta users get 97% delivery rates and 40% faster campaign setup.
This should have existed yeaaars ago.
Spent 3 years watching agencies waste £1000s on bad contact data. 90% of PR pitches go to dead emails.
Built Audio Intel to solve this. Beta users get 97% delivery rates and 40% faster campaign setup.
This should have existed yeaaars ago.
September 20, 2025 at 3:04 PM
Music PR is broken, here's how I know:
Spent 3 years watching agencies waste £1000s on bad contact data. 90% of PR pitches go to dead emails.
Built Audio Intel to solve this. Beta users get 97% delivery rates and 40% faster campaign setup.
This should have existed yeaaars ago.
Spent 3 years watching agencies waste £1000s on bad contact data. 90% of PR pitches go to dead emails.
Built Audio Intel to solve this. Beta users get 97% delivery rates and 40% faster campaign setup.
This should have existed yeaaars ago.
Drop your music industry email list, get complete contact profiles in minutes.
Built this because manual research was eating my weekends.
90% accuracy.
3x better response rates.
Free plan: 5 enrichments monthly.
Who’s tired of googling contacts instead of making music?
intel.totalaudiopromo.com
Built this because manual research was eating my weekends.
90% accuracy.
3x better response rates.
Free plan: 5 enrichments monthly.
Who’s tired of googling contacts instead of making music?
intel.totalaudiopromo.com
intel.totalaudiopromo.com
September 19, 2025 at 7:28 AM
Drop your music industry email list, get complete contact profiles in minutes.
Built this because manual research was eating my weekends.
90% accuracy.
3x better response rates.
Free plan: 5 enrichments monthly.
Who’s tired of googling contacts instead of making music?
intel.totalaudiopromo.com
Built this because manual research was eating my weekends.
90% accuracy.
3x better response rates.
Free plan: 5 enrichments monthly.
Who’s tired of googling contacts instead of making music?
intel.totalaudiopromo.com
Most indie artists have spreadsheets full of music industry emails but zero intel on who these people actually are.
Built Audio Intel because I was fed up spending weekends googling contacts instead of making music.
intel.totalaudiopromo.com
This is contact research sorted ✔️
Built Audio Intel because I was fed up spending weekends googling contacts instead of making music.
intel.totalaudiopromo.com
This is contact research sorted ✔️
intel.totalaudiopromo.com
September 17, 2025 at 9:38 AM
Most indie artists have spreadsheets full of music industry emails but zero intel on who these people actually are.
Built Audio Intel because I was fed up spending weekends googling contacts instead of making music.
intel.totalaudiopromo.com
This is contact research sorted ✔️
Built Audio Intel because I was fed up spending weekends googling contacts instead of making music.
intel.totalaudiopromo.com
This is contact research sorted ✔️
Manual contact research in 2025? Nah.
Audio Intel: 2-minute contact enrichment vs 15+ hours of weekend spreadsheet hell.
94% of music promotion research time = wasted on outdated info
Our solution = verified contact intelligence, UK-focused, £19.99/month
intel.totalaudiopromo.com
Audio Intel: 2-minute contact enrichment vs 15+ hours of weekend spreadsheet hell.
94% of music promotion research time = wasted on outdated info
Our solution = verified contact intelligence, UK-focused, £19.99/month
intel.totalaudiopromo.com
intel.totalaudiopromo.com
September 16, 2025 at 4:28 PM
Manual contact research in 2025? Nah.
Audio Intel: 2-minute contact enrichment vs 15+ hours of weekend spreadsheet hell.
94% of music promotion research time = wasted on outdated info
Our solution = verified contact intelligence, UK-focused, £19.99/month
intel.totalaudiopromo.com
Audio Intel: 2-minute contact enrichment vs 15+ hours of weekend spreadsheet hell.
94% of music promotion research time = wasted on outdated info
Our solution = verified contact intelligence, UK-focused, £19.99/month
intel.totalaudiopromo.com
Just gone back to @cursor_ai after the CC debacle and oh my what a breath of fresh air. Lightning quick and blazing through my to dos.. sorry I ever doubted you cursor
September 8, 2025 at 8:21 PM
Just gone back to @cursor_ai after the CC debacle and oh my what a breath of fresh air. Lightning quick and blazing through my to dos.. sorry I ever doubted you cursor
Built Audio Intel to solve my own problem: music PR is broken.
Spent years manually enriching contacts, validating emails, writing pitches.
Now it takes 30 seconds instead of 30 minutes.
Beta users are processing 3212+ contacts/day.
Sign up in bio!
Spent years manually enriching contacts, validating emails, writing pitches.
Now it takes 30 seconds instead of 30 minutes.
Beta users are processing 3212+ contacts/day.
Sign up in bio!
September 7, 2025 at 7:34 AM
Built Audio Intel to solve my own problem: music PR is broken.
Spent years manually enriching contacts, validating emails, writing pitches.
Now it takes 30 seconds instead of 30 minutes.
Beta users are processing 3212+ contacts/day.
Sign up in bio!
Spent years manually enriching contacts, validating emails, writing pitches.
Now it takes 30 seconds instead of 30 minutes.
Beta users are processing 3212+ contacts/day.
Sign up in bio!
I get the same creative buzz from. Creating tools in Claude code as I do when I’m making music as @sadact.bsky.social . This is a huge unlock for me and excited to see how I can merge the two moving forward
August 31, 2025 at 8:52 AM
I get the same creative buzz from. Creating tools in Claude code as I do when I’m making music as @sadact.bsky.social . This is a huge unlock for me and excited to see how I can merge the two moving forward
Been a bit quiet on here as I’m kneedeep in a sprint week for Audio Intel beta launch. So happy with what I’ve built and what value it will provide to #independentartists can’t wait to share with you all. Ping us a message if you wanna be a beta tester (completely free!)
August 31, 2025 at 8:49 AM
Been a bit quiet on here as I’m kneedeep in a sprint week for Audio Intel beta launch. So happy with what I’ve built and what value it will provide to #independentartists can’t wait to share with you all. Ping us a message if you wanna be a beta tester (completely free!)