Lightnews — Scholar-powered news

Clean Creatives @cleancreatives.bsky.social · 4d

👉 Read the full report at cleancreatives.org/offramp

Profitable Growth Without Fossil Fuels — Clean Creatives

Clean Creatives @cleancreatives.bsky.social · 4d

We believe there’s a strategic framework for agencies to achieve a fossil fuel free future, and now’s the time to lean into a more sustainable future. Our Off Ramp Report outlines exactly how.

1

Clean Creatives @cleancreatives.bsky.social · 4d

⚠️ Agencies like Havas, Edelman, and FTI Consulting are already paying steep costs including lost certifications, reputational fallouts, and dropped clients.

⚡ Renewables attracted $2T in 2024, making clean energy the fastest-growing sector in history.

1

Clean Creatives @cleancreatives.bsky.social · 4d

Here are some highlights ⬇️

💰 Fossil fuel companies represent <0.7% of global ad spend, yet come with HUGE outsized risks.

1 1

Clean Creatives @cleancreatives.bsky.social · 4d

For years, agencies have said they can’t afford to walk away from fossil fuel contracts. The truth? No one knew just how much those contracts were really worth, so we did the research 👉 Enter: The Off Ramp Report and our FFIRE Index🔥

1 2 2

Clean Creatives @cleancreatives.bsky.social · 6d

And let us know if you saw any of our receipts in the wild.

Clean Creatives @cleancreatives.bsky.social · 6d

📑 Read the full 2025 F-List here - cleancreatives.org/f-list

The F-List 2025: We Have the Receipts — Clean Creatives

Learn why working for fossil fuel companies obstructs climate change - and the advertising and PR agencies with the biggest oil, gas, and coal clients.

cleancreatives.org

1

Clean Creatives @cleancreatives.bsky.social · 6d

The response to this year’s launch has been incredible - thank you to everyone who joined the conversation.

1

Clean Creatives @cleancreatives.bsky.social · 6d

This year’s F-List was our longest yet: 1,217 fossil fuel contracts across 709 Advertising and PR agencies. To bring that reality into focus, we put our actual receipts up across New York City. Take a look 👀👇

1

Clean Creatives @cleancreatives.bsky.social · 12d

Should they be dropped from the role? Let us know in the comments. ⬇️

Clean Creatives @cleancreatives.bsky.social · 12d

How can you advise on cutting fossil fuels when your business model depends on selling more of them? Edelman’s dirty work isn’t just bad for the planet. It undermines the credibility of the Climate Talks.

1

Clean Creatives @cleancreatives.bsky.social · 12d

That’s not just a bad look. 🔍 It’s a glaring conflict of interest. 🙅

1

Clean Creatives @cleancreatives.bsky.social · 12d

Edelman has been tapped to run comms for the UN Climate Talks, while also ranking #1 in fossil fuel revenue dependency. Our FFIRE Index shows they take in far more fossil cash than their peers, with clients like Shell, Chevron, and ConocoPhillips.

1 1

Clean Creatives @cleancreatives.bsky.social · 13d

The creative industry needs these receipts 📄

Clean Creatives @cleancreatives.bsky.social · 13d

A big receipt

Clean Creatives @cleancreatives.bsky.social · 14d

📍🧾 While Omnicom after its new merger with IPG will have the highest number of fossil fuel contracts (120), Edelman has the highest FFIRE score, with an estimated 5.64% of revenue from fossil fuels - 8 times higher than the next agency on the list.

Learn more at cleancreatives.org/f-list

1 1

Clean Creatives @cleancreatives.bsky.social · 14d

👇Here’s the full FFIRE Index ranking:

Edelman - 5.64%
WPP - 0.68%
Omnicom Advertising Group - 0.55%
Havas - 0.38%
Stagwell - 0.28%
Publicis - 0.22%
Dentsu - 0.15%

1 1

Clean Creatives @cleancreatives.bsky.social · 14d

A FIRST EVER 🔥🔥The Fossil Fuel Income Risk Exposure (FFIRE) Index🔥🔥, showing how much - or how little - major ad agencies depend on fossil fuel clients for their revenue.

1 1 1

Clean Creatives @cleancreatives.bsky.social · 14d

What do all these agencies have in common? They're the worst offenders on the F-List 2025, holding the most fossil fuel contracts in the industry. 🧾🔥 Read the full F-List and join the movement at cleancreatives.org/f-list

Clean Creatives @cleancreatives.bsky.social · 15d

Read the full F-List and join the movement at cleancreatives.org/f-list

2

Clean Creatives @cleancreatives.bsky.social · 15d

The receipts are unrolling, and this industry's ties to fossil fuels are unraveling.

1 1

Clean Creatives @cleancreatives.bsky.social · 15d

✔️ The new Omnicom-IPG meger makes it the holding company with the most contracts. They represent over 100 fossil fuel relationships, the highest number of contracts from any holding company on the F-List to date.

1 3 4

Clean Creatives @cleancreatives.bsky.social · 15d

✔️ Edelman ranks #1 in our Fossil Fuel Income Risk Exposure (FFIRE) index. This means their fossil fuel revenue makes up the highest percentage of their overall income of any company analyzed.

1 2 3

Clean Creatives @cleancreatives.bsky.social · 15d

We ran the numbers. Here's what we found:
✔️ 1,217 fossil fuel contracts across 709 ad & PR agencies in 74 countries
✔️ 293 contracts from holding companies
✔️ 924 contracts from independent agencies
✔️ 773 continued contracts from the 2024 F-List

1 4 8

Clean Creatives @cleancreatives.bsky.social · 15d

For most agencies, fossil fuel clients create a huge legal and reputational risk for a small paycheck, which means the planet is the one picking up the tab.

🗑️🧾 So who's actually doing the dirty work? It took a lot of digging (and a little dumpster diving), but we have the receipts.

1 6 16