Building a marketing team is tough—who to hire first, when to scale, and how to drive real results?

In plugin.fm S3E2, Patrick Rauland and I chat with Lindsay Tjepkema—3x founder & marketing leader—on tackling these challenges.

Tune in next week!🎙️

#marketing #marketinghire #b2bsaas #b2b

Why authenticity & specificity in marketing win every time:
Our CMO @clemmrusty.bsky.social 🎙️ talks about how surveys, 1:1 calls, and social media conversations can help get to know your audience better — and much more.

Don’t miss the 1st episode of plugin.fm season 3:
freemius.com/blog/freemiu...

🎯 Stuck with marketing your software? We feel you!

That's why we're bringing the big guns for Plugin.fm S3.

Our own @clemmrusty.bsky.social joins Patrick Rauland to dive deep with marketing legends who've actually been there.

Coming on January 15! ✨ #SoftwareMarketing

How did a movie buff turn CMO and drive 180% organic click growth at Freemius?

@clemmrusty.bsky.social shares his journey in our #ProfessionalGrowthThursday series! You'll also find him dropping gems and tips on building software businesses at plugin.fm in Season 3 — as a co-host!

Coming soon 🔜

🎙️ HUGE NEWS: I’m officially joining the @freemius.bsky.social’ plugin.fm podcast as co-host for Season 3! 🎙️

I’ve strategizing carefully what to buy on BlackFriday, looking at the best discounts, comparing them cross stores, and my wife just randomly went out and bought a 600eur blow drier. 😫

Remember when Black Friday discounts made you feel like you were robbing the store?

Those were the golden days—50%, 60%, sometimes even 70% off!

Now, brands hit us with a ‘massive’ 20% discount and expect a standing ovation.

EMBARRASSING!

I’ve been editing content for a while now and my main focus is to understand if we’re overpromising and underdelivering or vice-versa.

I can’t stress enough how important is to strike the right balance. If you’re not doing what you’re telling from the headline, you’re loosing trust.

Yesterday, the acting director of JGSP Novi Sad (city's public transport company) was arrested in a police operation on suspicion of being part of a criminal group involved in smuggling cocaine at an international level. 😳 He was smuggling tons of cocaine from Ecuador. 💀

What the fuck is going on?

Curious: did you silently migrate from X or have you officially killed off your account on the Musk’s trainwreck of a platform?