You can read a summary of our analysis here: climatecitizens.org.uk/wp-content/u...

The policies the public designed demonstrate deep concern about climate change and low trust in the government taking meaningful action.

We also found the most supported policies - the ‘low hanging fruit’ and least controversial in implementing, so long as key concerns are taken into account.

Summarising outcomes from over 30 UK Citizen’s Assemblies and Juries between 2019-2023, the public want:
- More action on climate, and ambitious policies;
- Better public communication and education;
- Help to make things simple, clear, and easy is supported just as much as financial measures.

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Click the link below for the full summary, and get in touch by leaving a comment below if you’d like to find out more. climatecitizens.org.uk/wp-content/u...

4️⃣There were clear patterns in people’s responses that allowed us to identify five key ‘stances’ that people are likely to take. Members of each stance also tended to exhibit similar social characteristics (see attached figures).

Similarly, political leaders cannot achieve climate targets simply by calibrating their policies to be politically popular, they must do the difficult political work of building a mandate for policies people may not intuitively support.

Other research suggests that a ban may be the most effective in achieving change, however our research found that public support for measures varies as such that even demonstrating greater efficacy may not necessarily translate into greater support.

3️⃣An outright advertising ban on high-carbon products and services, whilst being the least popular policy option, was still more popular than doing nothing and keeping things as they are.

Political trust in leaders and institutions is important if the public is to accept significant policy changes, but building this from its currently low level will take time. Other evidence suggests that participatory policy approaches, such as DMPs, can be part of rebuilding that trust.

2️⃣There is strong public support for the principle of additional regulation on advertising as part of a wider climate strategy. Indeed, concern about climate change is high, and people are looking to government to lead.

🔎What did we find?
1️⃣There is a clear desire for information on climate change and net zero targets. Many proposals referenced the need for greater education and awareness of climate change and emissions targets. Advertising was seen as being able to contribute to this.

This research summary outlines the key policies a citizen jury created to match their concern about the advertising of high-carbon products and services. These policy options were then presented to 2000 adults in the UK via a poll to assess their level of support for these different options.

Lastly, we present the most supported policies derived from an analysis of the outcomes of over thirty Citizens' Assemblies and Juries held across the UK.
5/5

Based on our research, we present three high-level proposals to help achieve the cross-government Net Zero Mission, including the creation of a permanent Citizens’ Panel on climate.
4/5

Political leaders can create well-supported policies by showing that they understand people’s concern, and match that concern with confident, ambitious policies.
3/5