Collective Audience
@collectiveaudience.bsky.social
Re-imagining advertising for the open web. Our open garden for the open web powers global brands, agencies, publishers advertising, media & audience data
How Website Structure Impacts CRO: Choosing the Right Approach insidethenation.com/how-website-... #CRO #Sales
How Website Structure Impacts CRO: Choosing the Right Approach
Have you ever visited a website that looked great but was difficult to navigate? Chances are, you didn’t stay long.
insidethenation.com
April 4, 2025 at 11:41 PM
How Website Structure Impacts CRO: Choosing the Right Approach insidethenation.com/how-website-... #CRO #Sales
Marketers embrace AI in the campaign process while struggling to navigate its complexity www.emarketer.com/content/mark... #AI #Media #Advertising
Marketers embrace AI in the campaign process while struggling to navigate its complexity
AI is reshaping media campaigns—but most companies haven’t fully integrated it yet, according to the State of Data 2025 report from the Interactive Advertising Bureau (IAB). While publishers are leadi...
www.emarketer.com
March 24, 2025 at 9:23 PM
Marketers embrace AI in the campaign process while struggling to navigate its complexity www.emarketer.com/content/mark... #AI #Media #Advertising
Marketers rethink cheap programmatic as ad waste mounts digiday.com/marketing/ma... #marketers #marketingdigital | @digidaymedia.bsky.social
Marketers rethink cheap programmatic as ad waste mounts
Why some marketers are finally asking the right questions about programmatic advertising. Naturally, the math stopped adding up.
digiday.com
March 8, 2025 at 2:24 PM
Marketers rethink cheap programmatic as ad waste mounts digiday.com/marketing/ma... #marketers #marketingdigital | @digidaymedia.bsky.social
Maximize the Impact of Your Campaigns with Collective Audience!
Attention is the new currency, which is why we are pushing the boundaries of ad attention measurement and optimization.
✅ +3 to 5 extra seconds of attention per ad
✅ 82.2% attention rate in context
✅ A premium secure environment
Attention is the new currency, which is why we are pushing the boundaries of ad attention measurement and optimization.
✅ +3 to 5 extra seconds of attention per ad
✅ 82.2% attention rate in context
✅ A premium secure environment
February 14, 2025 at 2:22 PM
Maximize the Impact of Your Campaigns with Collective Audience!
Attention is the new currency, which is why we are pushing the boundaries of ad attention measurement and optimization.
✅ +3 to 5 extra seconds of attention per ad
✅ 82.2% attention rate in context
✅ A premium secure environment
Attention is the new currency, which is why we are pushing the boundaries of ad attention measurement and optimization.
✅ +3 to 5 extra seconds of attention per ad
✅ 82.2% attention rate in context
✅ A premium secure environment
Another big step for digital advertising on the open web + data collaboration. Narrative I/O new integration with YahooDSP makes it easier than ever for advertisers to activate their first-party data trajectoryventures.vc/data-innovat... #data #advertising #marketing
Narrative I/O Launches New Partnership with Yahoo DSP, Empowering First-Party Data Activation and Accelerating Data Monetization - Trajectory Ventures
Another big step in the world of digital advertising and data collaboration. Narrative’s new integration with Yahoo DSP is making […]
trajectoryventures.vc
February 9, 2025 at 2:32 PM
Another big step for digital advertising on the open web + data collaboration. Narrative I/O new integration with YahooDSP makes it easier than ever for advertisers to activate their first-party data trajectoryventures.vc/data-innovat... #data #advertising #marketing
Thrilled to welcome digital advertising veteran Andrew Kraft to our Board of Directors
With expertise in business transformation, revenue growth, corp strategy, public co operations & decades of leadership experience in the technology, media, and advertising.
collectiveaudience.co/collective-a...
With expertise in business transformation, revenue growth, corp strategy, public co operations & decades of leadership experience in the technology, media, and advertising.
collectiveaudience.co/collective-a...
February 8, 2025 at 5:19 PM
Thrilled to welcome digital advertising veteran Andrew Kraft to our Board of Directors
With expertise in business transformation, revenue growth, corp strategy, public co operations & decades of leadership experience in the technology, media, and advertising.
collectiveaudience.co/collective-a...
With expertise in business transformation, revenue growth, corp strategy, public co operations & decades of leadership experience in the technology, media, and advertising.
collectiveaudience.co/collective-a...
Reposted by Collective Audience
Hey #BlueSky 👋
Hello #BlueSky community. We are so happy to be here! We are the open garden for advertising and media on the open web CollectiveAudience.co #digitalmedia #digitalmarketing
January 28, 2025 at 9:07 PM
Hey #BlueSky 👋
Reposted by Collective Audience
👋 @iabeurope.bsky.social
En Europe aussi 👀 ?
Construisons notre open & safe garden, un espace essentiel pour un #openweb indépendant et de qualité !
En Europe aussi 👀 ?
Construisons notre open & safe garden, un espace essentiel pour un #openweb indépendant et de qualité !
This is incredibly $CAUD important as it is exactly dead center to our CollectiveAudience.co mission building the open garden for the open web.
Advertisers pivot focus to the Open Web vs Google www.axios.com/newsletters/... #openweb #Advertising #digitalmedia
Advertisers pivot focus to the Open Web vs Google www.axios.com/newsletters/... #openweb #Advertising #digitalmedia
Axios Media Trends - Advertisers pivot focus to Open Web
www.axios.com
January 29, 2025 at 7:02 AM
👋 @iabeurope.bsky.social
En Europe aussi 👀 ?
Construisons notre open & safe garden, un espace essentiel pour un #openweb indépendant et de qualité !
En Europe aussi 👀 ?
Construisons notre open & safe garden, un espace essentiel pour un #openweb indépendant et de qualité !
This is incredibly $CAUD important as it is exactly dead center to our CollectiveAudience.co mission building the open garden for the open web.
Advertisers pivot focus to the Open Web vs Google www.axios.com/newsletters/... #openweb #Advertising #digitalmedia
Advertisers pivot focus to the Open Web vs Google www.axios.com/newsletters/... #openweb #Advertising #digitalmedia
Axios Media Trends - Advertisers pivot focus to Open Web
www.axios.com
January 28, 2025 at 9:35 PM
This is incredibly $CAUD important as it is exactly dead center to our CollectiveAudience.co mission building the open garden for the open web.
Advertisers pivot focus to the Open Web vs Google www.axios.com/newsletters/... #openweb #Advertising #digitalmedia
Advertisers pivot focus to the Open Web vs Google www.axios.com/newsletters/... #openweb #Advertising #digitalmedia
SaaS Marketing: 9 Powerful Lead Generation Strategies.
bit.ly/40evRRz #leadgeneration #b2b #saas #b2bmarketing #leadgen
bit.ly/40evRRz #leadgeneration #b2b #saas #b2bmarketing #leadgen
SaaS Marketing: 9 Powerful Lead Generation Strategies - Collective Audience
SaaS or Software as a Service has become a promising and dominating business sector. Many companies are now utilizing SaaS […]
bit.ly
January 28, 2025 at 2:04 PM
SaaS Marketing: 9 Powerful Lead Generation Strategies.
bit.ly/40evRRz #leadgeneration #b2b #saas #b2bmarketing #leadgen
bit.ly/40evRRz #leadgeneration #b2b #saas #b2bmarketing #leadgen
We’re [Re]imagining advertising for the open web. Our open garden for the open web powers global brands, agencies, publishers.
Enabling direct connections of their inventory & audiences to reach, transact, and realize the value of their greatest asset. their audiences.
On a single cloud platform.
Enabling direct connections of their inventory & audiences to reach, transact, and realize the value of their greatest asset. their audiences.
On a single cloud platform.
January 28, 2025 at 2:03 PM
We’re [Re]imagining advertising for the open web. Our open garden for the open web powers global brands, agencies, publishers.
Enabling direct connections of their inventory & audiences to reach, transact, and realize the value of their greatest asset. their audiences.
On a single cloud platform.
Enabling direct connections of their inventory & audiences to reach, transact, and realize the value of their greatest asset. their audiences.
On a single cloud platform.
Hello #BlueSky community. We are so happy to be here! We are the open garden for advertising and media on the open web CollectiveAudience.co #digitalmedia #digitalmarketing
January 28, 2025 at 1:54 PM
Hello #BlueSky community. We are so happy to be here! We are the open garden for advertising and media on the open web CollectiveAudience.co #digitalmedia #digitalmarketing