Take a scroll through Travis’s story and see how SAMSON built its signature style.
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He recently brought that experience to DC, where he shared how practical, affordable digital tools help small retailers compete and reach new audiences. "Lawmakers need to understand that small businesses now rely on digital ads and other online tools to reach customers and stay competitive.”

To grow SAMSON’s reach, Travis pairs old-school service with modern digital know-how. His online presence helps people discover the shop, his content highlights the store’s character, and his digital ads bring in customers who are already looking for what he offers.

Conversations like this matter. When policymakers hear directly from small business owners, they get a clearer picture of how smart, affordable digital tools support jobs, growth, and local communities.

Thank you to Deanna and Quinn for showing what small business leadership looks like!

Digital tools have been critical to Brightwaters’ success, helping bring in new guests interested in a mountain getaway. Recently, Michele traveled to DC to share her story about how digital tools have helped her find customers and keep her business thriving.

Behind the scenes, digital tools play a major role in connecting Penny’s with customers and streamlining operations.

Kristen has been speaking out about the importance of policies that support small businesses.

Learn how Penny’s is using digital tools to keep the Richmond wine scene vibrant 🍷

Here’s more on the small businesses featured in this year’s Holiday Gift Guide and why this season plays such a big role in their ability to grow, hire, and keep serving their communities.

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Through her nonprofit, the Prados Life Foundation, she also supports Native communities and first responders on reservations.

Get inspired by the brilliance behind Prados Beauty 💄
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She went on to build Prados Beauty into a bold, inclusive brand that uplifts Indigenous culture and artistry.

Her impact reaches far beyond beauty. ​​Cece donates a large portion of her profits to Indigenous communities, veterans, and children with special needs.