Connected Commerce Council (3C)
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connectedcouncil.org
Connected Commerce Council (3C)
@connectedcouncil.org
Supporting and empowering #SmallBusinesses with digital tools and advocating for a supportive policy environment. 🌐 Join us in driving growth and efficiency! connectedcouncil.org
He recently brought that experience to DC, where he shared how practical, affordable digital tools help small retailers compete and reach new audiences. "Lawmakers need to understand that small businesses now rely on digital ads and other online tools to reach customers and stay competitive.”
Menswear Enthusiast Brings Quality Clothing to Customers In His Neighborhood — and Nationwide - Connected Commerce Council
When real estate professional Travis Samson couldn’t find a locally-owned men’s clothing shop in his Columbus, Ohio neighborhood, he decided he’d open one himself. Inspired by his two grandfathers’ di...
connectedcouncil.org
December 12, 2025 at 2:35 PM
To grow SAMSON’s reach, Travis pairs old-school service with modern digital know-how. His online presence helps people discover the shop, his content highlights the store’s character, and his digital ads bring in customers who are already looking for what he offers.
December 12, 2025 at 2:35 PM
Conversations like this matter. When policymakers hear directly from small business owners, they get a clearer picture of how smart, affordable digital tools support jobs, growth, and local communities.

Thank you to Deanna and Quinn for showing what small business leadership looks like!
December 9, 2025 at 3:57 PM
Digital tools have been critical to Brightwaters’ success, helping bring in new guests interested in a mountain getaway. Recently, Michele traveled to DC to share her story about how digital tools have helped her find customers and keep her business thriving.
Couple Welcomes Guests to North Carolina Mountain Getaway - Connected Commerce Council
When Michele Azan and Elisabeth Perez visited North Carolina’s Blue Ridge Mountains in 2007, they fell in love with the area’s natural beauty. In 2015, they purchased a century-old property near pictu...
connectedcouncil.org
December 5, 2025 at 1:51 PM
Behind the scenes, digital tools play a major role in connecting Penny’s with customers and streamlining operations.

Kristen has been speaking out about the importance of policies that support small businesses.

Learn how Penny’s is using digital tools to keep the Richmond wine scene vibrant 🍷
Virginia Wine Shop Provides a Welcoming Community Space - Connected Commerce Council
When the COVID-19 pandemic hit, longtime friends Kristen Gardner and Lance Lemon put their plans to open a wine shop on hold and launched RichWine, an online delivery service offering natural and biod...
connectedcouncil.org
November 28, 2025 at 3:44 PM
Here’s more on the small businesses featured in this year’s Holiday Gift Guide and why this season plays such a big role in their ability to grow, hire, and keep serving their communities.

connectedcouncil.org/3c-launches-...
3C Launches Holiday Gift Guide to Champion Small Businesses - Connected Commerce Council
WASHINGTON (Nov. 24, 2025) — The Connected Commerce Council (3C) today released its annual gift guide featuring dozens of products and services from small businesses across the country. The guide is i...
connectedcouncil.org
November 24, 2025 at 5:55 PM
Through her nonprofit, the Prados Life Foundation, she also supports Native communities and first responders on reservations.

Get inspired by the brilliance behind Prados Beauty 💄
connectedcouncil.org/cece-meadows...
Cece Meadows, Prados Beauty - Connected Commerce Council
In honor of #NativeAmericanHeritageMonth, we wanted to highlight an incredible small business owner Cece Meadows, founder and CEO of @PradosBeauty. As a Chicana/Indigenous woman whose ancestors are of...
connectedcouncil.org
November 21, 2025 at 12:29 PM
She went on to build Prados Beauty into a bold, inclusive brand that uplifts Indigenous culture and artistry.

Her impact reaches far beyond beauty. ​​Cece donates a large portion of her profits to Indigenous communities, veterans, and children with special needs.
November 21, 2025 at 12:29 PM