Jason Patterson
LightNews LightNews
banner
contentgrinder.bsky.social
Jason Patterson
@contentgrinder.bsky.social
230 followers 180 following 240 posts
Formerly @content_grinder over on Twitter.

I tweet a lot about marketing shit.

Founder of Jewel Content Marketing Agency.

Following us will make me happy: https://bsky.app/profile/jewelagency.bsky.social
Posts Replies Media Videos
Pinned
contentgrinder.bsky.social
Jason Patterson @contentgrinder.bsky.social · Nov 15
Elon Musk can eat a bag of dicks.
contentgrinder.bsky.social
www.linkedin.com/pulse/anyone...
Is Anyone Thankful for Your Brand's Content?
For those who haven't experienced it, let me tell you a little about Thanksgiving in America. It's an absurd holiday where fat, socially inept Americans get together to attempt to socialize while maki...
www.linkedin.com
November 25, 2025 at 1:28 PM
contentgrinder.bsky.social
Tips for growing your LinkedIn audience.
November 25, 2025 at 1:13 PM
contentgrinder.bsky.social
Great insight + Great writing = Great content.
November 21, 2025 at 12:36 PM
contentgrinder.bsky.social
Marketing that gets real wins the deal.
November 20, 2025 at 1:08 PM
contentgrinder.bsky.social
Should I be on Reddit?
Is there anything going on there for marketers?
November 20, 2025 at 5:51 AM
contentgrinder.bsky.social
Substack is where everyone is where is giving lecture that you don't give a shit about.
November 19, 2025 at 1:57 PM
Reposted by Jason Patterson
jewelagency.bsky.social
B2B Social Media: How To Do Video Better
Video, especially short-form video, is considered the most engaging form of social media content. If you're a B2B business, you should be exploring how to take advantage.
jewelcontent.com
November 18, 2025 at 2:48 PM
contentgrinder.bsky.social
After making waves on the festival circuit, my debut as a film script doctor is finally on YouTube.
40 seconds. A Short Film by Alberto Parrón. FULL SHORT FILM
YouTube video by 40 seconds. A short film by Alberto Parrón
www.youtube.com
November 15, 2025 at 1:54 AM
contentgrinder.bsky.social
"The first thing marketing vibe coded is itself...."
🚨 RANT INCOMING 🚨 I have f**king had it. This report is 30 pages long, supposedly about thought leadership, but nowhere in it could I find a definition. Nothing to clearly distinguish thought… | Ja...
🚨 RANT INCOMING 🚨 I have f**king had it. This report is 30 pages long, supposedly about thought leadership, but nowhere in it could I find a definition. Nothing to clearly distinguish thought leade...
www.linkedin.com
November 13, 2025 at 1:15 PM
Reposted by Jason Patterson
jewelagency.bsky.social
Making Your Brand's First Content Calendar
With brands and marketers under ceaseless pressure to put out more and more content, it's getting harder to just wing it with content creation and publishing. If you're serious about content marketing...
jewelcontent.com
November 4, 2025 at 11:22 AM
Reposted by Jason Patterson
jewelagency.bsky.social
How B2B Brands Are Built With Content
The value of a strong B2B brand is real and content can be a great way to build it. But do you know how?
jewelcontent.com
October 14, 2025 at 10:02 AM
contentgrinder.bsky.social
My latest primal roar for the Marketing Accountability Council.
Get to the Chopper: How Content Marketing Lost Its Shit
Why today’s B2B marketers are blasting away at the jungle — and hitting nothing.
open.substack.com
October 7, 2025 at 1:59 PM
contentgrinder.bsky.social
Respect people's time.
Not because it's brief, but because it's respect.
September 24, 2025 at 1:48 PM
Reposted by Jason Patterson
jewelagency.bsky.social
September 18, 2025 at 7:31 AM
contentgrinder.bsky.social
Copy shouldn't feel like a copy of a copy.
September 17, 2025 at 12:50 PM
contentgrinder.bsky.social
Why B2B Consideration Still Has Value
Consideration is unpopular with some B2B marketers, who dismiss it as outdated, impractical, or irrelevant. Their criticisms are often valid, but consideration still has marketing value, warts and all...
jewelcontent.com
September 16, 2025 at 10:13 AM
contentgrinder.bsky.social
September 15, 2025 at 10:44 AM
Reposted by Jason Patterson
jewelagency.bsky.social
September 10, 2025 at 7:53 AM
Reposted by Jason Patterson
jewelagency.bsky.social
Thought Leadership vs. Subject Matter Expertise: Why the Differences Matter
Subject matter expertise and thought leadership are often lumped together in content marketing, but the differences matter, because their brand and marketing benefits are different.
jewelcontent.com
September 9, 2025 at 9:15 AM
Reposted by Jason Patterson
jewelagency.bsky.social
September 4, 2025 at 1:48 PM
contentgrinder.bsky.social
Sorry marketers....
August 28, 2025 at 3:07 PM
contentgrinder.bsky.social
Something is brewing from
@nickrichtsmeier.com.

Are you on the waiting list?

Check it out here: www.trustmadegrowth.com/TMGuild-Wait...
August 21, 2025 at 1:57 PM
contentgrinder.bsky.social
My latest guest post for the Marketing Accountability Council.
Don't Lose Yourself to the Metrics
How Social Media Managers Are Losing Sleep, Sanity, and Strategy
open.substack.com
August 20, 2025 at 12:23 PM
Reposted by Jason Patterson
jewelagency.bsky.social
Online Marketing Isn't a Tradeshow: A Message for Taiwan's Global Brands
Global Taiwanese brands tend to treat online marketing like they would a tradeshow. But the Internet isn't a tradeshow, it's a city, where most people aren't interested in what you sell and don't care...
www.jewelcontent.com
August 14, 2025 at 7:40 AM
Reposted by Jason Patterson
jewelagency.bsky.social
Zero-click content doesn't just increase your social media reach.

It can build your brand if done right.
Why Brands Need Zero-Click Content
Marketers who've heard the term zero-click content know they need more in their content strategy, but might not really understand why.
www.jewelcontent.com
August 5, 2025 at 7:53 AM