Big lesson:
Even coaches with real results lose clients when their funnel lacks clarity.
Your offer can be great. Your results can be proven.
But if your path to booking feels like a maze, people won't convert.
What would you fix first?

The fix: Put the sales page FIRST.
Show the transformations, testimonials, and proof BEFORE asking for the call.
Let the results sell the conversation.
Then booking becomes the natural next step.

Problem #3: His BEST content is buried.
He has client transformations, testimonials, certifications—all hidden on page 2 of the Linktree.
Most visitors never see it because they click "Book a call" first.

The fix: Pre-frame the call.
"On this 15-min call, we'll:
✓ Review your fitness situation
✓ Identify what's blocking progress
✓ Create your action plan
This is for busy professionals (I've helped 100+ lose 10-20kg).
Not for quick-fix seekers."

Problem #2: The booking page has zero context.
Just says "Enquiry Call for Health & Fitness" then straight to calendar.
No call agenda. No results proof. No qualifier.

The fix: ONE clear funnel.
Step 1: Landing page (with results + what you get)
Step 2: Coaching plans (with pricing)
Step 3: Book call (with qualified leads only)
Every extra option is a decision—and decisions kill conversions.

Problem #1: The Linktree is a mess.
"Book a call" competes with "1:1 Coaching Plans," protein lab reports, honey testing, shoe guides, and his music.
A visitor has 8+ options when they should have ONE clear path.