Corey Ford
banner
coreyford.bsky.social
Corey Ford
@coreyford.bsky.social
Innovation-Focused Executive Coach | Strategic Advisor to Founders, CEOs, and Executives | Founder of Point C | Director of Sulzberger Program at Columbia
It’s a leadership tool I built by blending what I learned making documentaries at FRONTLINE with what it takes to pressure-test a venture strategy.

Now, it’s available to you.

pointc.co/the-venture-...
The Venture Story
A way to turn your strategy into a concrete, comprehensive, & compelling narrative with 3 Acts, 9 Scenes, and 54 Beats
pointc.co
June 26, 2025 at 4:08 PM
That’s what The Venture Story does.
→ 3 Acts
→ 9 Scenes
→ 54 Beats

A full arc that brings together the bottom-up user journey, the top-down market landscape, and the story of your team's momentum — in the same amount of time it takes to stumble through a dense, top-down slide deck.
June 26, 2025 at 4:08 PM
If you actually want to see your strategy — and help others believe in it — you need a narrative that forces you to connect every part.
June 26, 2025 at 4:08 PM
Full breakdown in the newsletter:

pointc.co/the-design-r...
The Design Review
A ritual to ensure teams fail fast to get feedback and succeed sooner
pointc.co
June 19, 2025 at 3:40 PM
If you want a culture where people get sharper, faster, and more self-correcting with every iteration — this might be the most powerful ritual you can build.
June 19, 2025 at 3:40 PM
In this week’s Idea Bucket, I break down exactly how it works:

— the purpose
— the agenda
— the cadence
— the norms

And here’s the key: you go last.
June 19, 2025 at 3:40 PM
That’s what The Design Review is for.

It’s a ritual I’ve used in accelerators, leadership programs, and exec teams — to help teams share work before it’s ready, surface risks early, and build real strategic muscle.
June 19, 2025 at 3:40 PM
Because real innovation requires both.

You need high standards to push the work forward.
You need psychological safety to surface the gaps.
And you need a rhythm that turns feedback into a habit — not a threat.
June 19, 2025 at 3:40 PM
In this week's Idea Bucket post, I break down the full Venture Design Rubric I use with founders and leadership teams — and share a downloadable worksheet to help you build your own version.

If you're trying to get your team aligned on strategy, start here:

pointc.co/therubric/
The Rubric
A way to uphold high standards without killing creativity
pointc.co
June 12, 2025 at 12:47 PM
Without a rubric, teams drift.

The loudest voice sets the standard.
Tradeoffs don’t get surfaced.
Feedback feels personal.
And strategy falls apart quietly over time.

A well-built rubric prevents all of that.
June 12, 2025 at 12:47 PM
All prospective applicants should sign up for the Sulzberger mailing list to stay in the loop throughout the process:

→ Sign up: bit.ly/sulzbergerma...
Airtable | Everyone's app platform
Airtable is a low-code platform for building collaborative apps. Customize your workflow, collaborate, and achieve ambitious outcomes. Get started for free.
bit.ly
June 10, 2025 at 5:48 PM
The first info session is July 15. I’ll walk you through the full experience and answer your questions directly.

→ Sign up: bit.ly/sulzberger20...
Welcome! You are invited to join a meeting: Sulzberger 2026 Info Session #1. After registering, you will receive a confirmation email about joining the meeting.
Learn more about the 2026 Sulzberger Executive Leadership Program at Columbia Journalism School from Director Corey Ford.
bit.ly
June 10, 2025 at 5:48 PM
You’ll be supported every step of the way with 1:1 executive coaching and a tight-knit cohort of peers.

This is not an academic exercise.
We don’t do white papers.
You do the work that matters — and get the structure and support to do it better.
June 10, 2025 at 5:48 PM
Then we go virtual.

Over 18 weeks, you’ll accelerate a strategic project and build a personal leadership playbook — designed to create a subculture of innovation inside your organization.
June 10, 2025 at 5:48 PM
It kicks off in January with two weeks in NYC:

• A 5-day immersive Training Camp
• MBA-style deep dives in strategy, marketing, negotiations, and user research
• Your first Design Review — built to help you fail fast and succeed sooner
June 10, 2025 at 5:48 PM
The Sulzberger Program is a 20-week executive leadership accelerator at @columbiajournalism.bsky.social Columbia — built for senior media leaders ready to take on real strategic and cultural challenges inside their organizations.
June 10, 2025 at 5:48 PM
This week’s post from The Idea Bucket introduces The Selection Stack — a 6-step ritual to align your team and stakeholders before you get too far down the road.

pointc.co/the-selectio...
The Selection Stack
A ritual to align stakeholders on success criteria early
pointc.co
June 5, 2025 at 3:33 PM