After two fully sold-out sessions, we might need to make "Say It Like You Mean It" a monthly training for academics. And next month, I'm considering focusing on protecting yourself from online abuse in this climate that is so hostile to academia.

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#AcademicTwitter

Hearing from you about your experience means a great deal to us!

#CoriolisCompany #CoriolisClient #BookPublicist #LatinAmericanStudies #VioletaParra #GraciasALaVida #NandaDyssou

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Give yourself permission to focus on the right size audience only, and don't force a fit where there can't be one.

#academiccommunity #thoughtleadership #nicheaudience #community #CoriolisCompany

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It is often liberating to know that publicizing a book doesn't mean you have to find a way to be everything to everyone, only to those in the wider orbit of your field, or your niche.

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...than having another person begrudgingly tolerate your message on their platform....

Once I explained it to this scholar, it resonated with him, and he left our consultation feeling a sense of relief.

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I always suggest prioritizing meaningful connections, as in life, likewise in media, events, everywhere else. Having someone truly understand your work and introduce it to their audience with passion is much more valuable...

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...I'm sad to say doesn't always translate to as large an audience as some would assume. Your target audience is not just the scholars in the field, but definitely not "any and everyone."

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The goal is not to be in front of everyone for the sake of getting the highest viewership, follower count or clicks or... No. At least not for the scholars we work with. They are more interested in connecting with a well-aligned, intellectually curious audience, which...

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I had to clarify that my advice is not to indiscriminately try to appeal to everyone just to get eyeballs on you and your book. If that was the goal, there are better ways to do it than through a publicity campaign... (TikTok dance challenges, anyone?)

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