Reason #2 for using alt text. While it's primarily for allowing people who cannot see understand what the photo or graphic is, it's also helpful when an image doesn't display properly in your email or social media.

What do your words say about you & your customers? I recently received a marketing email that was full of aggressive language & braggadocio. It was also a u-turn on how they had positioned themselves and *taught*.

AI tools may be helpful, but read them over before use. Do they reflect your brand?