The future belongs to creators, not fakers.

I keep getting asked more and more about landing pages.

I guess it’s because people are now serious about building actual audiences now Google’s shown its true colors.

Here’s how to do them properly 👊

www.knowyourmobile.com/tips-for-cre...

Always feel infinitely better about life, the world, and stuff in general after reading @mitchhorowitz.bsky.social — his latest book is a masterclass.

Does anyone trust Big Tech anymore?

ConvertKit needs to either acquire a page builder or develop its own.

Landing pages are super important with organic search going down the toilet.

The stock templates are okay for the basics but for anything more custom, you have to use a separate tool.

I’d happily pay more for this in Kit.

If sites can’t make money with content via search (in the traditional search engine + publisher arrangement) they’ll either:

Shut down.
Go behind a paywall (if they’re big enough to do so)
Fire all their staff and use AI for everything.

None of these are good options but I don’t see any other?

I’ve created thousands of landing pages.

Most landing pages fail because they try and do too much. Good landing pages keep things simple and lazar-focused.

The secret? Three, simple components (and a killer lead magnet / offer, of course)

www.knowyourmobile.com/tips-for-cre...