Effective stakeholder mapping requires the right tool. Take control before a crisis occurs. You can schedule a demo of CS&A’s Untangle™ Fast Track Stakeholder Mapping to boost your crisis preparedness. Visit www.csa-crisis.solutions/untangle or DM us for more information.

In this case, winter weather contributed to the aviation chaos, but KLM’s poor communication & crisis response made it much worse. Stakeholder mapping is an essential crisis leadership skill for navigating uncertainty and must be part of any crisis management & communication training programme.

Customers, employees, investors, media, & other stakeholders impact how a crisis narrative is framed. Identifying & understanding your stakeholders, how they think, & what they need to hear is vital for managing communication in a crisis, minimising business fallout, & retaining their trust.

Stakeholder mapping involves anticipating the impact of the situation on stakeholders and, in turn, how stakeholders can escalate the crisis by assessing their positions and reactions, and whether you can influence and steer decision-making and communication accordingly.