Attracting dream coaching clients rule of thumb:

I don't speak to the noobies - they still think they can figure it out by patchworking content.

What's someone's "F** it, it's time to play big." moment?

Speak to that stage, and you'll attract people who have more on the line.

How you look at money
determines how your content attracts buyers.

I've worked with 100+ coaches,
and I've seen patterns of lack in their content.

Your messaging is there to sell your offer.

10 money beliefs we've addressed with my clients that unlock more sales for them:
🧵

You're exhausted
because you're trying to get there with willpower.

Willpower has a 24-hour shelf life.

Choosing who you show up as is always available.

Nothing will help you get there faster than conviction.

Declaring every day who you choose to be,
and following through.

Disconnected Creators ask:
"What do I post next?"

Aligned Entrepreneurs ask:
"How do I make this as relevant as possible to the person I’m speaking to?

"How do I raise their awareness that there is a problem and it needs to get fixed?"

"What can I do to create demand for the next step?"

The fastest way to content burnout
is posting for the sake of posting.

If your content doesn't build demand for your offer, what's the point?

5 years online taught me how to create content to
- showcase authority,
- connect with the right people,
- inspire them to move:
🧵

You've been going above and beyond
in sharing value in your content for over 3 months,

yet the sales aren't coming?

Social media has lied to you about what creating value means, and it keeps conscious entrepreneurs stuck.

5 ways I use content that sells without selling:
🧵

People can feel when someone's speaking from lived experience.

No-one can authentically help others
with what they haven't gone through themselves.

That's a universal law.

But also: no-one can relate to an expert who doesn't get off the high horse and communicates in ways a beginner would get it.

If people aren’t inquiring about your services, sign up for your newsletter,

and just keep saying they love your content,

it’s probably because of the words you choose to communicate to them.

You’re speaking with university professor language targeting kindergarteners.

It started with conspiracy and propaganda then evolved into dehumanisation - spreading distrust, fear and disgust about the target. The powerless were given a group to blame, the illusion of power. The techniques used now are the same. It’ll only happen again if people let it.

Sadly, they are…

Content creation doesn’t have to take a long time for Aligned Entrepreneurs who focus on

⍟ sharing content that moves beyond information
⍟ a content creation system
⍟ the foundations of messaging that sells without manipulation.

Build systems to beat the overwhelm,
instead of working harder.

In a world full of self-importance

Always be humble.

When you can learn to live
without attaching your self-worth to your follower count,
or the money you’re making,
you can live a life of joy,
and avoid falling flat on your face.

You don’t know it all,
and that is okay.

You’re not just a coach,
you’re a decision designer

You’re an advocate
building a case for why your offer
is the ultimate solution
to your IC’s problem.

That coach hat isn’t glued to your head.
You can take it off
and don the hat of a strategic partner
on their buying journey.