If you're curious about how far you can push automation with Amazon ads (without losing control of your campaigns)...then this is for you.

Tarik from @m19 walked me through their (almost) hands-off approach, including automating Amazon DSP ads from scratch.

If you're looking for control over your Amazon Ads, instead of giving it away to automation, these are best tools for you right now.

Who would you expect to rank higher?
(ie. who should give me an updated demo? ;) )

Link below!

"How can I trust a Black Box Algorithm to manage my Amazon Ads?"

I hear this a LOT in some variation.

And I get it...

You want to know what and why things are happening.

You want to FEEL in control.

I would often bring up the same arguments:

NEW: Automatic Campaigns for Sponsored Display Ads

"Optimized targeting" is quietly pushing away manual targeting into the background.

New users in particular might not even realize there is an "Add" button in the bottom right.

NEW: BTB Client Targeting now also available for Sponsored Brands Ads

This was big when it came out for SP ads, and it's big now.

Remember, BTB customers are simply more attractive:

- They return items half as often as typical shoppers.
- They spend two to three times more on average.

On which levels are you focusing on ROAS/ACOS?

Social post of the day in the Amazon bubble, today from Jason Landro!

You decide!

Let's look at the facts: