Nike (NKE) Might Be a UFO!
I was human shoe shopping and someone recommended Nike. I managed to pry this Nike from a storefront, but it's unclear to me how I'm supposed to wear it on my feet? Maybe it's a UFO? But first...
## What's the Word on the Street?
As I write this, the market is down despite the strong retail sales figures released this morning.
> [“Retail sales rose 0.6% last month after an upwardly revised 0.6% advance in July, the Commerce Department's Census Bureau said on Tuesday.
>
> Economists polled by Reuters had forecast retail sales, which are mostly goods and are not adjusted for inflation, rising 0.2% following a previously reported 0.5% gain in June.
>
> Some of the rise in retail sales last month was probably due to tariff-driven price increases rather than volumes.”](https://apple.news/AgcILQkaMSqGrD21hGAr3cQ)
The main event this week is tomorrow's Fed's interest rate decision. At 2:00 EST, the Federal Reserve will release an announcement on any possible rate decision (expected to be 25 basis point cut) and their reasoning behind it. At 2:30, the Chairman will give a press conference that may shed more light on the path for future rate cuts. The market will be paying close attention for any clues.
## Nike (NKE)
Nike providing advice on what to do when your rival appears at your doorstep which is completely normal and happens to everyone.
### What Is It?
> NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. It operates through the following segments: North America, Europe, Middle East, and Africa (EMEA), Greater China, Asia Pacific and Latin America (APLA), Global Brand Divisions, Converse, and Corporate. The North America, EMEA, Greater China, and APLA segments refer to the design, development, marketing, and selling of athletic footwear, apparel, and equipment. The Global Brand Divisions segment represents its NIKE Brand licensing businesses. The Converse segment designs, markets, licenses, and sells casual sneakers, apparel, and accessories. The Corporate segment is composed of unallocated general and administrative expenses. The company was founded by William Jay Bowerman and Philip Hampson Knight on January 25, 1964 and is headquartered in Beaverton, OR. The listed name for NKE is Nike, Inc.
### Why Is It a Possible UFO?
Primarily its current share price relative to its fair value, what other option traders expect, and its volatility are the reasons NKE could be a UFO.
### What About Recent News?
Citigroup analyst Paul Lejuez maintained a Neutral rating this morning with a price target of $74 from $68.
Otherwise, Nike's major headwinds are competition and tariffs. Another analyst at TD Cowen, John Kernan, believes that consumer interest is moving up and the de minimus exemption is baked into the current stock price.
NKE will be reporting earnings soon on 09/30, with an expected move of 8.05% or $5.82.
### What's the Current Price?
Line chart showing NKE falling 8.74% in the past year
Even though NKE has been down on the year and within the past 9 months by ~5%, it's been up ~17.50% in the past 3 months. But it's down on the month by ~7% and ~3% on the week. It's down again about a percent on the day.
### What’s the Fair Value?
Analyst fair value ratings for NKE
I’d first like to emphasize that fair value is subjective. Many analysts at many banks and institutions rate stocks differently and assign fair value in their own unique way. So, what I like to do is take all the recent fair values since the most recent earnings report and average them. In this case…
Since NKE's most recent earnings report on 06/26/2025, it has received 15 ratings and taking the average, the fair value might be somewhere around: $81.53.
10 ratings are a Buy, 4 are a Hold, and the Morningstar rating is unknown. The lowest price target is $64, while the highest is $104.
### What Do Options Traders Expect?
NKE Calls and Puts for the October 31st expiration
Calls are trading over equidistant Puts, which means traders think there is a chance to the upside. You can see because… forget about the green columns and focus on the red. Notice how on the right side for the $70 Put it says $2.85, it’s $3.15 for the equidistant Call at $75.
The premium (the credit you receive for executing the trade) is currently less for selling Puts, as opposed to selling Calls. Basically because of that, option traders expect the stock to go up, rather than down.
### How About Volatility?
Line chart showing NKE's volatility over the past year
The IV rank (the purple line) for NKE (stock price in blue) is currently hovering around 56.55, which is fairly high (IV rank goes from 0-100). This makes short strategies (which are what I prefer) more attractive.
## What's the Trade?
My preferred trade is a variation of the wheel without the rolling, AKA cash-secured puts. I typically like to target stocks that offer a dividend and are below fair value.
Why a dividend? If the trade results in assignment and I’m on the hook for X amount of shares, I can at least be satisfied knowing I picked a (hopefully under fair value) company that will pay me a small amount while I run the other side of the trade AKA covered calls.
NKE **does** offer a dividend with a yield of 2.15%.
It’s a fairly low-risk strategy (all options trading is risky!), that has a higher probability of success, but requires a higher amount of collateral.
So if you saw the most recent image above, I already STO (sold to open) 2 contracts of the $66 Put for the October 31st expiration. I like to have a DTE (Days To Expiration) that is around ~45 days.
When the trade reaches 50% profit I will buy it back. I don’t like to be greedy and go for more profit, because I would rather not waste my time being in a trade for too long.
## What About Alternative Trade Ideas?
1. If the collateral requirement is too high, another idea is a **put credit spread**. You would sell a put at a strike below the current share price and then buy a put at a lower strike than the put you sold. By doing so, you will avoid the collateral requirement of a cash-secured put, but the credit received will be smaller. Also, if the trade goes sideways, you will not be assigned shares so no collecting dividends and running covered calls afterwards.
2. Just invest! 1 share or even fractional shares are a way to get a foothold in a stock that you think might increase in value.
### Wait…Where Are the Candlesticks? And All the Other Indicators?
I know many traders love their candlesticks and a ton of indicators. I prefer simplicity. Candlesticks aren’t necessary unless you’re the kind of trader that wants to try and pick the perfect moment to execute a trade, and even then it’s not a sure thing.
As for indicators, there are a ton. Some of them work sometimes. None are perfect. I don’t want to get bogged down with too many. You’ll drive yourself crazy looking at too many of them, so find a handful you like and stick with those.
### Disclosures
* I currently have an open trade with NKE (as mentioned in this post).
* No trade is a sure thing. There is always risk involved.
* This blog post is not meant to take the place of financial advice, but hopefully acts as a guide for learning or informational purposes.