My reading of the initiative is that they want private school students who are already applying to music at Cambridge to choose Trinity Hall rather than St John's, Trinity, or Clare.

Trinity Hall already make social media assets for applicants (I link to one - a music student interviewed about her course - in the paragraph you clipped). I can't imagine what social media content would be aimed solely at private schools...

For all Starmer's faults he is emphatically not "hideously online" and I think deadnaming twitter is a facet of that.

"The TPA used its own judgment to determine which courses fit the bill, prioritising “woke” studies and those linked to hobbies"

Looks good! Sorry I can't make it. Can you ask them to release data on tariff rates of offers and acceptances at provider level?

And the majority of them (one of the first ever cohorts of higher apprentices) were training in finance and accountancy.

Yeah, it's in the standard release from UCAS.

For me, they're two different data points: the prediction shows the potential as judged by a teacher, the actual shows how that plays out in a sports hall on a may morning.