Truth bomb: Coding is the easiest part.

Finding customers who'll pay? That's the real challenge.

With this method, I know there's demand before writing a
single line of code.

What's your validation process?

10/10

If yes, ONLY THEN I start building the MVP.

Sounds counterintuitive? Here's why it works:

9/10

Scale up: Increase ad budget + create new campaigns based on initial call feedback.

Key metric: Are people coming through word of mouth after 30 days?

8/10

Create dedicated:
• Website
• Social media
• Content strategy

All laser-focused on winning niche.

7/10

Once calls start coming in, identify the best-performing niche.
Cut everything else. Focus is key.
6/10

Launch initial €100 ad campaign. Track everything:
• Cost per call
• Niche performance
• Purchase intent signals
5/10

Important: No signup button. Only call booking through Calendly.

Pro tip: I set up pixel tracking on scheduled events. This data becomes crucial for retargeting.

4/10

Create a simple landing page using Swypepages. Key: I split the idea into different niches.

I use Claude AI to write compelling copy for each niche variant.

3/10

First rule: I only write down ideas where I notice people are already willing to pay for a solution.

Let it sit in my notes for a week. If I'm still excited, I move forward.

2/10