I know, right? And this new customer has already recommended CareNote to another church—even though they haven’t actually used the product yet, just a demo and a conversation with me. It’s great, and also unsettling, confusing, and exciting all at once. 🤷🏾‍♂️

Absolutely nothing is set in stone. It’s great, but so emotional. I lost my founding customer, who sponsored custom features for their church only to renewed and requested a refund 30 days later. It was my first refund request. Today, another customer prepaid for 30 users for a full year.

Thanks. It’s so emotional, and for now this is still my side project. I don’t know how I’ll manage when it becomes my main source of income. I worry I’ll make all the wrong decisions. (Just a little honesty.)

It’s on the intent survey trialing users complete before getting access. I’ve had the data since April but haven’t had time to actual use it. 😔

I’m slowing down development trying to switch to sales, onboarding, and conversions.

I guess the most surprising part of this journey will be discovering what my sales cycle actually is, what my sales funnel really looks like, and whether I can stomach the direct rejection that’s coming my way. #buildinpublic

We’ll see where this takes me. But if my conversion rates hold and these leads convert, I can double my monthly revenue, bringing me one step closer to my financial goals with CareNote.

This approach to my business is different. There is something nice about the product, "selling itself" but I am leaving 92 customers on the table with that approach. So, everyday going forward, I'm making a contact via email or phone to help connect with those interested CareNote.

Ninety-two people indicated “ASAP” as their decision timeline, and I didn’t contact a single one of them. My bad. I’m starting a new path tomorrow as we head into Black Friday. My sales cycle can be long (often up to 60 days) but I’m realizing I have to actually feed it.

This is actually wild, because until now I was letting the trial(and the trial alone) function as my entire sales funnel. Now I can clearly see where someone is in their decision process, and I can start crafting responses that help move people toward becoming customers.