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Dr Chris Macdonald @drchrismacdonald.bsky.social · 17h

📢 New paper alert!

In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a consumer-led approach…

www.frontiersin.org/journals/sus...

#sustainablefood #greennudges
#behaviourchange #climatechange
#vegan #sustainability

Frontiers | Reducing meat consumption with consumer insights and the nudge by proxy: the anomaly of asking, the power of protein, and illusions of insufficiency and availability

High global meat consumption presents significant environmental challenges. Interventions to reduce meat consumption, such as carbon labelling, have shown mo...

www.frontiersin.org

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Dr Chris Macdonald @drchrismacdonald.bsky.social · 5d

My new paper on how to increase sustainable food consumption is starting to gather media attention 🙌

Link to paper:
www.frontiersin.org/journals/sus...

#sustainablefood #sustainability

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Dr Chris Macdonald @drchrismacdonald.bsky.social · 9d

Over 1000 views already on my newly published paper!

In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a new approach…

www.frontiersin.org/journals/sus...

#sustainablefood #greennudges

Frontiers | Reducing meat consumption with consumer insights and the nudge by proxy: the anomaly of asking, the power of protein, and illusions of insufficiency and availability

High global meat consumption presents significant environmental challenges. Interventions to reduce meat consumption, such as carbon labelling, have shown mo...

www.frontiersin.org

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Dr Chris Macdonald @drchrismacdonald.bsky.social · 10d

You can read the full open access paper here:
www.frontiersin.org/journals/sus...

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Dr Chris Macdonald @drchrismacdonald.bsky.social · 10d

The ball is in Greggs’ court now...

Earlier this week, my publication revealed a trick that can more than double sales of meat-free products at Greggs.

Today, I shared the findings with them.

I also let them know that I’d be happy to collaborate to help accelerate positive change.

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Dr Chris Macdonald @drchrismacdonald.bsky.social · 13d

📢 New paper alert!

In the paper, I explored practical ways to increase sustainable meal choices and I uncovered something highly impactful using a consumer-led approach…

🔗 Link to open access paper here:
frontiersin.org/journals/sus...

#sustainablefood #greennudges

Frontiers | Reducing meat consumption with consumer insights and the nudge by proxy: the anomaly of asking, the power of protein, and illusions of insufficiency and availability

High global meat consumption presents significant environmental challenges. Interventions to reduce meat consumption, such as carbon labelling, have shown mo...

frontiersin.org

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Aug 24

I'm back in the news, and this one made me emotional...

Read the full Guardian article for free via link below:
theguardian.com/lifeandstyle...

Please share far and wide - it could be life-changing for anyone who suffers from speech anxiety or the fear of public speaking.

‘The room started to spin, my breath grew short’: could I conquer my fear of public speaking?

For years, speaking in public has triggered panic attacks. So to overcome them, I road-tested some popular methods, from psychotherapy to virtual reality

theguardian.com

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Aug 23

📢 Exciting job opportunity!

I’m looking for an exceptional Project Coordinator to expand the rollout of a ground-breaking edtech/medtech platform developed at my lab at the University of Cambridge.

Find out more and apply:
lucy.cam.ac.uk/vacancies/pr...

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Jul 1

📢 New article alert!

Want to encourage more sustainable diets? Then don’t talk about sustainability. That’s the surprising takeaway from my research.

Read the full article for free here: theimpactmagazine.org/magaz… (page 22-23)

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Jun 20

The FREE virtual reality classrooms translate key data and concepts from something amorphous into something tangible and experiential. For the first time, students across the globe can ‘climb’ emissions, ‘swim’ through water use data, ‘traverse’ land use metrics, and ‘hold’ greenhouse gases.

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Jun 20

We did it again 🥳 🥳 🥳

We won the Cambridge University Excellence Award (for the third year running!).

For this year’s entry, I used emerging tech to better translate and visualise emissions data.

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Jun 1

Please share far and wide - the free treatment is life-changing for anyone who suffers from speech anxiety or the fear of public speaking.

#psychologyresearch #psychology
#virtualreality #publicspeaking
#edtech #healthtech

Dr Chris Macdonald @drchrismacdonald.bsky.social · Jun 1

🎉 Exciting research update: My latest paper is now in the top 5% of all 48 million research outputs scored by Altmetric. The paper reveals an innovative and free VR treatment for speech anxiety.

Read the paper for free here:
www.frontiersin.org/journals/vir...

#psychologyresearch #psychology

Frontiers | Improving virtual reality exposure therapy with open access and overexposure: a single 30-minute session of overexposure therapy reduces public speaking anxiety

Public speaking anxiety is a prevalent issue with significant negative impacts. While virtual reality exposure therapy is an effective treatment, it currentl...

www.frontiersin.org

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Jun 1

🎉 Exciting research update: My latest paper is now in the top 5% of all 48 million research outputs scored by Altmetric. The paper reveals an innovative and free VR treatment for speech anxiety.

Read the paper for free here:
www.frontiersin.org/journals/vir...

#psychologyresearch #psychology

Frontiers | Improving virtual reality exposure therapy with open access and overexposure: a single 30-minute session of overexposure therapy reduces public speaking anxiety

Public speaking anxiety is a prevalent issue with significant negative impacts. While virtual reality exposure therapy is an effective treatment, it currentl...

www.frontiersin.org

1 5

Dr Chris Macdonald @drchrismacdonald.bsky.social · May 8

Earlier this week, I was on BBC Science Hour with Chris Smith and Naga Munchetty. I shared my story of how I created the most effective treatment for speech anxiety and why I made it free for all.

You can access it for free via link in bio.

#socialanxiety #anxiety #vr
#edtech #digitalhealth

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Dr Chris Macdonald @drchrismacdonald.bsky.social · May 2

This week, I was interviewed for the legendary science show, The Naked Scientists...

You can listen to the full episode for free here:
www.thenakedscientists.com/articles/int...

Enjoy!

#Innovation #Technology #EdTech

VR device to reduce fear of public speaking

Don't get in your own headset...

www.thenakedscientists.com

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Mar 22

What a week…

7 days ago, I launched a free online platform that helps people become more skilled and more confident public speakers.

Find out more at:
www.DrChrisMacdonald.com

#virtualreality #publicspeaking
#edtech #healthtech

#fearofpublicspeaking #speechanxiety
#socialanxiety #anxiety

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Reposted by Dr Chris Macdonald

Cambridge Festival @cambridgefestival.bsky.social · Mar 17

Cambridge scientist launches free AI-enabled virtual reality platform that transforms users into skilled and confident public speakers and you can try it for free at #CamFest!

Read more: www.cam.ac.uk/stories/AI-V...

@drchrismacdonald.bsky.social

Free tech eliminates the fear of public speaking

Cambridge scientist launches free AI-enabled virtual reality platform that transforms users into skilled and confident public speakers.

www.cam.ac.uk

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Mar 15

I set a simple but ambitious mission: create the most effective treatment for the most common fear, and make it freely available to all. And today, I am so excited to reveal that I succeeded!!!

Links to everything are available on my website (link in bio).

#fearofpublicspeaking #speechanxiety

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Mar 15

I created the most effective treatment for speech anxiety - and I made it free for all!

I was interviewed about it for The Guardian.

Please share far and wide - this free treatment could be life-changing for anyone who suffers from the fear of public speaking.

www.theguardian.com/technology/2...

Free online virtual reality tool helps people tackle public speaking nerves

Cambridge scientist behind VR platform says it could help those put off by high cost of speech anxiety treatment

www.theguardian.com

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Mar 15

Last week, I was interviewed by Rhys Blakely (Science Correspondent at The Times) about the free treatment I have created for speech anxiety and the fear or public speaking.

Please share far and wide - the free treatment could be life-changing for millions.

www.thetimes.com/uk/science/a...

Can a virtual reality headset cure your fear of public speaking?

A device that simulates even the most intimidating of audiences can make presentations less of an ordeal, a Cambridge scientist explains

www.thetimes.com

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Mar 15

I set out with a simple but ambitious goal: create the most effective treatment for the most common fear, and make it freely and instantly accessible to all.

Today, with the launch of my free online platform, I believe that I have achieved that goal.

Conquer speech anxiety for free (link in bio)

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Feb 28

I used virtual reality to create the most effective treatment for speech anxiety. And the platform will be available for all, for free! from March 15th - #WorldSpeechDay

www.mendeley.com/catalogue/1d...

#ExposureTherapy #SpeechAnxiety #VR #PublicSpeaking

Improving virtual reality exposure therapy with open access and overexposure: a single 30-minute session of overexposure therapy reduces public speaking anxiety

(2024) Macdonald. Frontiers in Virtual Reality. Public speaking anxiety is a prevalent issue with significant negative impacts. While virtual reality exposure therapy is an effective treatment, it ...

www.mendeley.com

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Feb 1

🚨 I'm going on another tour!

I will be exhibiting my new #virtualreality platform that eliminates the fear of #publicspeaking.

This is your chance to conquer public speaking #anxiety once and for all – for free!

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Dec 22

What an amazing way to end the year…

I won the 2024 #DigitalHealthAward!!!

I used #virtualreality to create the most effective treatment for #speechanxiety.

Find out more about the project in my latest research paper:
www.frontiersin.org/journals/vir...

#vr #exposuretherapy for #publicspeaking

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Dr Chris Macdonald @drchrismacdonald.bsky.social · Dec 22

🥳🙌 New research paper alert!

In my latest paper, I describe how I used virtual reality to create the most effective treatment for the fear of public speaking (the most common fear!).

Read the paper for free via link below:
www.frontiersin.org/journals/vir...

#EdTech #HealthTech #DigitalHealth

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