Ed Bardwell
@ebardwell1969.bsky.social
Great summary of #digitalmarketing articles from across the industry. Worth a click.
2025 has been a big year for marketing news, and many agencies and outlets are releasing their end-of-year breakdowns. We've rounded up some of the best wrap-up content and latest news from around the web in the latest Monthly Dispatch. Read it here:
rainmakerdigital.com/dispatch-88/
rainmakerdigital.com/dispatch-88/
A Look Back at 2025 - Rainmaker Digital -
This year’s final Monthly Dispatch showcases how discoverability, engagement and action have changed over the past year.
rainmakerdigital.com
December 22, 2025 at 9:39 PM
Great summary of #digitalmarketing articles from across the industry. Worth a click.
#emailmarketing is all about #CTR. Every other metric is for show; ctr is for dough.
You've built your list. You've crafted great subject lines. Your emails are getting opened ... but are people actually taking action? Our latest Dispatch shows you how to get your audience to act on your emails:
rainmakerdigital.com/catch-email-...
rainmakerdigital.com/catch-email-...
Catch More Click-Throughs - Rainmaker Digital -
You don’t just want people opening and reading your emails — you need click-throughs. Here are some tips to get more action from your emails.
rainmakerdigital.com
December 8, 2025 at 8:45 PM
#emailmarketing is all about #CTR. Every other metric is for show; ctr is for dough.
Reposted by Ed Bardwell
You've got a lot on your plate, we get it.
Sometimes, all you need is a little help getting where you want to go.
Drop us a line, anytime ...
rainmakerdigital.com/services/
Sometimes, all you need is a little help getting where you want to go.
Drop us a line, anytime ...
rainmakerdigital.com/services/
Services - Rainmaker Digital -
Rainmaker Digital Services is a new breed of agency that combines seasoned marketing expertise plus website and technology implementation to provide complete digital marketing solutions. While we do w...
rainmakerdigital.com
December 3, 2025 at 11:35 PM
You've got a lot on your plate, we get it.
Sometimes, all you need is a little help getting where you want to go.
Drop us a line, anytime ...
rainmakerdigital.com/services/
Sometimes, all you need is a little help getting where you want to go.
Drop us a line, anytime ...
rainmakerdigital.com/services/
Can we agree that successful #emailmarketing starts with the subject line?
It's not enough to just reach the inbox — you have to get people to read your messages. In this week's Dispatch, we take a look at email subject lines. Learn how you can engage your audience and drive open rates:
rainmakerdigital.com/subject-line...
rainmakerdigital.com/subject-line...
Stand Out in the Inbox - Rainmaker Digital -
Great subject lines are critical for online marketing success. Here are a few tips to optimize yours and boost open rates.
rainmakerdigital.com
December 1, 2025 at 9:48 PM
Can we agree that successful #emailmarketing starts with the subject line?
Great client interview about the power of #contentmarketing to build authority and online businesses.
The latest in our ongoing Dispatch Discussions interview series is a discussion with entrepreneur and Rainmaker Platform client Dean Bokhari.
Watch here to learn how he's built multiple successful online businesses through content marketing.
rainmakerdigital.com/dispatch-dis...
Watch here to learn how he's built multiple successful online businesses through content marketing.
rainmakerdigital.com/dispatch-dis...
Dispatch Discussions: Dean Bokhari, Author and Digital Entrepreneur - Rainmaker Digital -
We’re continuing our Dispatch Discussions series with Dean Bokhari, author and digital entrepreneur. Learn how he builds his business online.
rainmakerdigital.com
November 24, 2025 at 10:19 PM
Great client interview about the power of #contentmarketing to build authority and online businesses.
Maximizing audience traffic is key for #digitalmarketing professionals
Reach is a challenge for many online businesses today, so you have to make the most of the traffic you still have.
This edition of the Monthly Dispatch focuses on getting a message across to your audience. Learn how you can still succeed online.
rainmakerdigital.com/dispatch-87/
This edition of the Monthly Dispatch focuses on getting a message across to your audience. Learn how you can still succeed online.
rainmakerdigital.com/dispatch-87/
Make Your Traffic Work For You - Rainmaker Digital -
In this month’s Dispatch, we’re taking a look at how you can still get a message across to your audience. What will work in 2026?
rainmakerdigital.com
November 17, 2025 at 11:13 PM
Maximizing audience traffic is key for #digitalmarketing professionals
Reposted by Ed Bardwell
Learn what agentic browsers are, how they work and what they mean for your business with this breakdown from Duane Forrester for @sejournal.bsky.social.
www.searchenginejournal.com/how-agentic-...
www.searchenginejournal.com/how-agentic-...
How Agentic Browsers Will Change Digital Marketing
As browsers learn to think and act, marketers must learn to adapt.
www.searchenginejournal.com
November 11, 2025 at 7:24 PM
Learn what agentic browsers are, how they work and what they mean for your business with this breakdown from Duane Forrester for @sejournal.bsky.social.
www.searchenginejournal.com/how-agentic-...
www.searchenginejournal.com/how-agentic-...
Get permission and build a relationship. You'll generate better profit and customer loyalty. Read the article.
Want to engage your audience? Permission-based marketing is the key.
But how do you gain that access in the first place?
Learn how with our latest Dispatch.
rainmakerdigital.com/permission-g...
But how do you gain that access in the first place?
Learn how with our latest Dispatch.
rainmakerdigital.com/permission-g...
Give Value, Get Permission - Rainmaker Digital -
We talk a lot about the importance of permission-based marketing — reaching someone’s inbox gets you past the gatekeepers that govern social media and search with priorities that may not align with yo...
rainmakerdigital.com
November 4, 2025 at 12:03 AM
Get permission and build a relationship. You'll generate better profit and customer loyalty. Read the article.
There are still genuine ways to cut through the #digitalmarketing noise.
Digital marketing today is like shouting to your audience in a crowded room ... but they're a lot more likely to hear you if they already recognize your voice.
Learn how to create a connection that cuts through the noise.
rainmakerdigital.com/stand-out-en...
Learn how to create a connection that cuts through the noise.
rainmakerdigital.com/stand-out-en...
A Voice That Stands Out In a Crowd - Rainmaker Digital -
You want your brand to be the one that cuts through the noise … and to do that, you need to engage your audience.
rainmakerdigital.com
October 27, 2025 at 9:08 PM
There are still genuine ways to cut through the #digitalmarketing noise.
Reposted by Ed Bardwell
You could be saving up to $1,000 dollars a month when you make the switch to Rainmaker Platform.
Sound crazy? It’s true. Find out why.
rainmakerplatform.com/rainmaker-wo...
Sound crazy? It’s true. Find out why.
rainmakerplatform.com/rainmaker-wo...
People Believe WordPress is Free ... | Rainmaker Platform
Here's how Rainmaker Platform can save you money each month compared to a comparable WordPress build.
rainmakerplatform.com
October 20, 2025 at 11:19 PM
You could be saving up to $1,000 dollars a month when you make the switch to Rainmaker Platform.
Sound crazy? It’s true. Find out why.
rainmakerplatform.com/rainmaker-wo...
Sound crazy? It’s true. Find out why.
rainmakerplatform.com/rainmaker-wo...
Great summary of the latest articles from the leaders in #digitalmarketing
AI has been the dominant story for most of this year ... but it's not the only thing that matters. Take a look at some of the under-the-radar trends that have changed digital marketing in 2025 with our latest Monthly Dispatch:
rainmakerdigital.com/dispatch-86/
rainmakerdigital.com/dispatch-86/
Don't Miss These Key Marketing Trends - Rainmaker Digital -
There are key trends you need to watch in influencer marketing, client relations, multi-channel strategy, PPC and more.
rainmakerdigital.com
October 20, 2025 at 7:06 PM
Great summary of the latest articles from the leaders in #digitalmarketing
Reposted by Ed Bardwell
NEW EDITION:
The Rainmaker Dispatch feat. HubSpot, @searchengineland.bsky.social, @thedrum.bsky.social, @fastcompany.com, @sparktoro.bsky.social and many more!
rainmakerdispatch.com
The Rainmaker Dispatch feat. HubSpot, @searchengineland.bsky.social, @thedrum.bsky.social, @fastcompany.com, @sparktoro.bsky.social and many more!
rainmakerdispatch.com
The Rainmaker Dispatch
Rainmaker Dispatch is the premier aggregator of digital marketing news and education. We find you the best marketing content in the world.
rainmakerdispatch.com
October 17, 2025 at 4:19 PM
NEW EDITION:
The Rainmaker Dispatch feat. HubSpot, @searchengineland.bsky.social, @thedrum.bsky.social, @fastcompany.com, @sparktoro.bsky.social and many more!
rainmakerdispatch.com
The Rainmaker Dispatch feat. HubSpot, @searchengineland.bsky.social, @thedrum.bsky.social, @fastcompany.com, @sparktoro.bsky.social and many more!
rainmakerdispatch.com
Reposted by Ed Bardwell
AI is reshaping how audiences engage with businesses online. It’s critically important to diversify the channels you’re using, own specific semantic territory with your content and use your website to boost your influence. Amanda Sellers explains how for Hubspot.
blog.hubspot.com/marketing/ai...
blog.hubspot.com/marketing/ai...
AI search is forcing businesses to diversify their channel strategy: Here’s why
HubSpot's Amanda Sellers on the secret to bouncing back from traditional SEO losses through channel diversification and AEO.
blog.hubspot.com
October 9, 2025 at 6:34 PM
AI is reshaping how audiences engage with businesses online. It’s critically important to diversify the channels you’re using, own specific semantic territory with your content and use your website to boost your influence. Amanda Sellers explains how for Hubspot.
blog.hubspot.com/marketing/ai...
blog.hubspot.com/marketing/ai...
Reposted by Ed Bardwell
With all the recent changes in SEO, the most important factor in visibility isn't making content for the algorithm. It's making content for your audience. Learn why:
rainmakerdigital.com/seo-purpose/
rainmakerdigital.com/seo-purpose/
Stop Playing Google's Game - Rainmaker Digital -
We need a mindset shift in content marketing. SEO is bigger than rankings — it’s about meaningful visibility.
rainmakerdigital.com
October 8, 2025 at 3:12 PM
With all the recent changes in SEO, the most important factor in visibility isn't making content for the algorithm. It's making content for your audience. Learn why:
rainmakerdigital.com/seo-purpose/
rainmakerdigital.com/seo-purpose/
We've all been chasing the #seo algorithms for far too long. Now that the content contract for traffic has been broken by the search engines, it is time to get back to the fundamentals of #digitalmarketing and serving content that meets customers' needs.
Stop trying to be "#1 on Google." Serve your audience first.
Stop Playing Google's Game - Rainmaker Digital -
We need a mindset shift in content marketing. SEO is bigger than rankings — it’s about meaningful visibility.
rainmakerdigital.com
October 6, 2025 at 9:23 PM
We've all been chasing the #seo algorithms for far too long. Now that the content contract for traffic has been broken by the search engines, it is time to get back to the fundamentals of #digitalmarketing and serving content that meets customers' needs.
Don't get caught in the buzz saw of #digitalmarketing. This is a great reminder.
There's a lot of volatility and uncertainty in content marketing right now. How are you handling it?
Our latest Dispatch explains how you can succeed in uncertain times. Learn our keys for staying the course when things get tough.
rainmakerdigital.com/keep-calm/
Our latest Dispatch explains how you can succeed in uncertain times. Learn our keys for staying the course when things get tough.
rainmakerdigital.com/keep-calm/
Keep Calm and Content On: The Weekly Dispatch - Rainmaker Digital -
We’re all trying to figure out how to adjust to the new normal … if there is one. How can you succeed during a time of change?
rainmakerdigital.com
September 29, 2025 at 10:22 PM
Don't get caught in the buzz saw of #digitalmarketing. This is a great reminder.
Search traffic is changing fast. Check out the latest from leaders like @hubspotacademy.bsky.social.
With recent changes in search and online visibility, being memorable matters over having great click-through. See stories on Google's traffic changes, establishing a brand voice, AI visibility and more in our latest Monthly Dispatch.
rainmakerdigital.com/dispatch-85/
rainmakerdigital.com/dispatch-85/
Forget Clicks — Build Your Brand - Rainmaker Digital -
You need to stand out and be remembered to be a success. The links in this Monthly Dispatch will help you do that.
rainmakerdigital.com
September 22, 2025 at 8:22 PM
Search traffic is changing fast. Check out the latest from leaders like @hubspotacademy.bsky.social.
Great primer on how AI Search is driving search quality
Our latest Dispatch explains how SEO has changed now that AI search is here. What still works, what doesn't work anymore, and what new tactics do you need to embrace? Learn here:
rainmakerdigital.com/seo-not-dead/
rainmakerdigital.com/seo-not-dead/
SEO Today: Start with Brand - Rainmaker Digital -
SEO isn't dead. We need to understand how online visibility is the same in an AI-centric world … and how it’s different.
rainmakerdigital.com
September 8, 2025 at 9:57 PM
Great primer on how AI Search is driving search quality
Need to grow revenue AND build barriers to competition. Consider memberships.
Membership value isn’t just created through special deals or behind-the-scenes contact … it’s emphasized through your messaging, your design, even the dashboard you create. Learn how to build value through exclusivity.
rainmakerdigital.com/exclusivity-...
rainmakerdigital.com/exclusivity-...
Right This Way, Sir ... - Rainmaker Digital -
Build your membership conversions by using the power of exclusivity. Big brands use this power ... you can too.
rainmakerdigital.com
September 1, 2025 at 7:14 PM
Need to grow revenue AND build barriers to competition. Consider memberships.
#contentmarketing starts with connecting with your audience. Great thoughts from Elle Whitelegg of Praeduco.
Our latest Dispatch is a discussion with one of our clients, Elle Whitelegg of Praeduco. Tune in to learn how Elle's building her business online using the tools RMDS provides.
rainmakerdigital.com/dispatch-dis...
rainmakerdigital.com/dispatch-dis...
Dispatch Discussions: Elle Whitelegg, Praeduco - Rainmaker Digital -
In this Dispatch Discussion, we’re showcasing Elle Whitelegg of Praeduco. Elle is an executive coach ... watch the discussion here.
rainmakerdigital.com
August 25, 2025 at 10:41 PM
#contentmarketing starts with connecting with your audience. Great thoughts from Elle Whitelegg of Praeduco.
Are you up-to-date? Check out the latest industry thinking in this month's Dispatch.
Our latest Monthly Dispatch goes through the tactics you need to be successful in this new digital marketing world ... and why, despite all the changes of the last couple of years, the foundation remains the same.
rainmakerdigital.com/dispatch-84/
rainmakerdigital.com/dispatch-84/
Tactics Change. Fundamentals Don't. - Rainmaker Digital -
Old tactics aren't working … you need new ways to get awareness and audience online. Get prepared with the links in this Monthly Dispatch.
rainmakerdigital.com
August 18, 2025 at 9:31 PM
Are you up-to-date? Check out the latest industry thinking in this month's Dispatch.
Take a fresh look at your #contentmarketing model. Are you remembering the 3 A's?
Teaching your audience is an integral part of content marketing. In our latest Dispatch, David Brandon explains how to effectively build lessons, courses and videos that work.
rainmakerdigital.com/lesson-creat...
rainmakerdigital.com/lesson-creat...
Don't Just Reach, Teach - Rainmaker Digital -
There are three A’s you need to create a lesson for your audience: analyze, aim and arrange. Learn the details here.
rainmakerdigital.com
August 4, 2025 at 10:27 PM
Take a fresh look at your #contentmarketing model. Are you remembering the 3 A's?
Reposted by Ed Bardwell
With AI search’s rise, marketers are dealing with a new way to optimize content to maximize their opportunity. In this vital @searchengineland.bsky.social article, Benu Aggarwal explains how to create content that AI will index and use in the post-SEO future.
searchengineland.com/chunk-cite-c...
searchengineland.com/chunk-cite-c...
Chunk, cite, clarify, build: A content framework for AI search
AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted.
searchengineland.com
July 29, 2025 at 6:51 PM
With AI search’s rise, marketers are dealing with a new way to optimize content to maximize their opportunity. In this vital @searchengineland.bsky.social article, Benu Aggarwal explains how to create content that AI will index and use in the post-SEO future.
searchengineland.com/chunk-cite-c...
searchengineland.com/chunk-cite-c...
Great #ecommerce tips
Our latest Dispatch explains why just having an eCommerce site isn't enough. Learn why online store organization matters ... and get a few tips on organizing yours.
rainmakerdigital.com/organize-eco...
rainmakerdigital.com/organize-eco...
Organize Your Online Store - Rainmaker Digital -
Want online shopping success? Get your eCommerce store organized. Here are the keys to a successful store.
rainmakerdigital.com
July 29, 2025 at 1:16 AM
Great #ecommerce tips
Great list of curated #digitalmarketing articles. #seo is in trouble.
Digital marketing is changing, and a tempest is bearing down on your business ... do you know what it is?
Our latest Monthly Dispatch explains. Read on to learn how you can weather the storm.
rainmakerdigital.com/dispatch-83/
Our latest Monthly Dispatch explains. Read on to learn how you can weather the storm.
rainmakerdigital.com/dispatch-83/
There's a Tornado Coming - Rainmaker Digital -
This is the biggest change in business in the last quarter century. Please read these articles. We’re here to help you make it through.
rainmakerdigital.com
July 21, 2025 at 10:58 PM
Great list of curated #digitalmarketing articles. #seo is in trouble.