The Email Marketing Cafe
@emailmarketingcafe.bsky.social
Brew smarter emails, not harder ones. The Email Marketing Café serves templates, strategies, and coffee-fueled courses for creators who want to write emails people actually read.
Your email metrics tell you what's working. Open rates below 20%? Fix your subject lines. Click rates below 2%? Sharpen your CTAs.
January 10, 2026 at 5:46 AM
Your email metrics tell you what's working. Open rates below 20%? Fix your subject lines. Click rates below 2%? Sharpen your CTAs.
Value + Story + One Clear Ask = the email structure that works every time. Give, connect, request. In that order.
January 10, 2026 at 4:47 AM
Value + Story + One Clear Ask = the email structure that works every time. Give, connect, request. In that order.
Readers love behind-the-scenes content. Your writing struggles, process, breakthroughs—it costs you nothing and fascinates them.
January 10, 2026 at 3:37 AM
Readers love behind-the-scenes content. Your writing struggles, process, breakthroughs—it costs you nothing and fascinates them.
Every email should give value first. Entertainment, info, inspiration—something. Then, if you need to ask, ask.
January 10, 2026 at 2:54 AM
Every email should give value first. Entertainment, info, inspiration—something. Then, if you need to ask, ask.
Send a re-engagement campaign to inactive subscribers twice a year. Still want to hear from me? Clean your list. Respect their inbox.
January 10, 2026 at 1:29 AM
Send a re-engagement campaign to inactive subscribers twice a year. Still want to hear from me? Clean your list. Respect their inbox.
Most people read email on their phones. Short paragraphs, plenty of white space, clear calls-to-action. Optimize for thumbs, not keyboards.
January 9, 2026 at 5:03 AM
Most people read email on their phones. Short paragraphs, plenty of white space, clear calls-to-action. Optimize for thumbs, not keyboards.
Share something personal occasionally. Not every email needs to be about books. Readers connect with humans, not marketing machines.
January 9, 2026 at 4:28 AM
Share something personal occasionally. Not every email needs to be about books. Readers connect with humans, not marketing machines.
500 engaged subscribers beat 5,000 unengaged ones every time. Stop obsessing over size. Obsess over engagement.
January 9, 2026 at 3:33 AM
500 engaged subscribers beat 5,000 unengaged ones every time. Stop obsessing over size. Obsess over engagement.
You have 30 days post-launch when excitement peaks. One email isn't enough. Send 4-5 emails across that window. Repetition works.
January 9, 2026 at 2:33 AM
You have 30 days post-launch when excitement peaks. One email isn't enough. Send 4-5 emails across that window. Repetition works.
Unsubscribes are blessings. They clean your list, improve your metrics, and leave you with people who actually care.
January 9, 2026 at 1:57 AM
Unsubscribes are blessings. They clean your list, improve your metrics, and leave you with people who actually care.
Use social media like a movie trailer—flashy, attention-grabbing. Use email for the actual relationship. That's where the magic happens.
January 8, 2026 at 5:38 AM
Use social media like a movie trailer—flashy, attention-grabbing. Use email for the actual relationship. That's where the magic happens.
That reader who just replied to your email? Respond personally. Email engagement signals to providers that your emails matter.
January 8, 2026 at 4:25 AM
That reader who just replied to your email? Respond personally. Email engagement signals to providers that your emails matter.
I don't want to bother my list is the fastest way to kill your list. Readers subscribed because they WANT to hear from you.
January 8, 2026 at 3:04 AM
I don't want to bother my list is the fastest way to kill your list. Readers subscribed because they WANT to hear from you.
Your backlist is a goldmine. Feature one old book per month. Many subscribers have never read it. Remind them it exists.
January 8, 2026 at 2:06 AM
Your backlist is a goldmine. Feature one old book per month. Many subscribers have never read it. Remind them it exists.
Email on the same day every week. Readers start to anticipate you. That anticipation is powerful.
January 8, 2026 at 12:33 AM
Email on the same day every week. Readers start to anticipate you. That anticipation is powerful.
Share what you're reading. Readers who love your books probably love similar books. Be their trusted guide, not just their author.
January 7, 2026 at 5:35 AM
Share what you're reading. Readers who love your books probably love similar books. Be their trusted guide, not just their author.
Your welcome sequence is doing the heavy lifting while you sleep. If you don't have one, you're leaving money on the table.
January 7, 2026 at 4:45 AM
Your welcome sequence is doing the heavy lifting while you sleep. If you don't have one, you're leaving money on the table.
Short emails get read. Long emails get saved for later. Later never comes. Keep it under 500 words.
January 7, 2026 at 3:47 AM
Short emails get read. Long emails get saved for later. Later never comes. Keep it under 500 words.
One email, one purpose. Stop cramming your life update, book rec, sale announcement, and cat story into the same message.
January 7, 2026 at 2:14 AM
One email, one purpose. Stop cramming your life update, book rec, sale announcement, and cat story into the same message.
Monthly newsletters train readers to forget you exist. Weekly emails make you part of their routine. Consistency wins.
January 7, 2026 at 1:05 AM
Monthly newsletters train readers to forget you exist. Weekly emails make you part of their routine. Consistency wins.
Stop apologizing for emailing your subscribers. They literally asked to hear from you. Send that email with confidence.
January 6, 2026 at 5:30 AM
Stop apologizing for emailing your subscribers. They literally asked to hear from you. Send that email with confidence.
The magic isn't in the tool you use. It's in how consistently you show up and how genuinely you serve. Master that first.
January 6, 2026 at 4:44 AM
The magic isn't in the tool you use. It's in how consistently you show up and how genuinely you serve. Master that first.
Your email shouldn't require a PhD to understand. Write for clarity. Edit for simplicity. Send with confidence.
January 6, 2026 at 3:06 AM
Your email shouldn't require a PhD to understand. Write for clarity. Edit for simplicity. Send with confidence.
The best email marketers aren't the ones with the biggest lists. They're the ones whose subscribers actually read, engage, and take action. Be that one.
January 6, 2026 at 2:45 AM
The best email marketers aren't the ones with the biggest lists. They're the ones whose subscribers actually read, engage, and take action. Be that one.
Your email list is your safety net when social media algorithms change, platforms crash, or trends shift. Build it like your business depends on it.
January 6, 2026 at 1:12 AM
Your email list is your safety net when social media algorithms change, platforms crash, or trends shift. Build it like your business depends on it.