Center for Media Engagement
@engagingnews.bsky.social
2.8K followers 220 following 840 posts
The Center for Media Engagement at UT Austin is a first-of-its-kind center that partners with newsrooms, social media platforms, and public and private organizations to develop research, tools, and strategies that improve media practices.
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engagingnews.bsky.social
This reading list from @newpublic.org is a great resource for anyone thinking about the intersections of community, technology, and civic life. At CME, we know that the books and ideas we engage with shape the way we imagine healthier public spaces — both online and off.

newpublic.org
Introducing the New_ Public Canon: A non-exhaustive, in-no-particular-order selection of books about communities, technology, and civic life that our team loves and references (almost) every day.

What are we missing? Any recommendations?
Reading list titled 'The New_ Public Reading List Part 1: The Big Books' on purple background with coral section. Books listed: Parable of the Sower by Octavia Butler, The Death and Life of Great American Cities by Jane Jacobs, Governing the Commons by Elinor Ostrom, The Filter Bubble by Eli Pariser (obviously), and The Art of Gathering: How We Meet and Why it Matters by Priya Parker. Decorative 3D geometric shapes in bottom right corner. Reading list on coral background with purple footer. Title reads 'Let us know what we're missing!' Books listed: Bowling Alone by Robert Putnam, Governable Spaces by Nathan Schneider, Plurality: The Future of Collaborative Technology and Democracy by Audrey Tang & E. Glen Weyl, and Braiding Sweetgrass by Robin Wall Kimmerer. Decorative 3D geometric shapes in bottom right corner.
engagingnews.bsky.social
Fascinating to see how VR and AI might help children build empathy and connection. Exploring how technology can support healthier ways of relating is a conversation worth having.
engagingnews.bsky.social
Although these posts did not shift perceptions of political polarization, the findings suggest that both the public and platforms can encourage healthier discussions by incorporating and surfacing connective language.

🔗 Read the full report: mediaengagement.org/research/con...
Connective Posts: A New Approach to Political Conversations on Social Media - Center for Media Engagement
Exploring the use of “connective language” as a way to help people better connect with each other and enjoy their online experience.
mediaengagement.org
engagingnews.bsky.social
Connective language signals openness to other perspectives, using phrases such as “this is just my opinion” or “correct me if I’m wrong.” We found that people spent more time on pages with connective posts, enjoyed them more, and felt less manipulated by them.
engagingnews.bsky.social
Our research examined how “connective language” affects political conversations on social media.
engagingnews.bsky.social
This framing feels more relevant than ever in the age of AI-driven personalization. At CME, we’re asking similar questions: how do media technologies shape not only what we choose, but who we become?
eli.bsky.social
When I wrote the Filter Bubble in 2011, I portrayed an algorithmic tug of war between your impulsive, present-tense self and your more forward-thinking, aspirational self.

Now a big showdown between your long-term and short-term self is here. The question is, which side will your chatbot be on?
The era of hyperpersonalized content is here
Everyone needs to pay attention to the most recent AI products rolled out by OpenAI, Meta, and Google, because they tell us something important about the future of digital media. In the last week… Ope...
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Reposted by Center for Media Engagement
datasociety.bsky.social
“AI isn’t really designed to be therapeutic,” says Stanford addiction scientist Dr. Anna Lembke. “It’s really designed to make people feel better in the short term, which also ultimately promotes continued engagement — which is the real agenda for these companies.” futurism.com/chatgpt-marr...
ChatGPT Is Blowing Up Marriages as Spouses Use AI to Attack Their Partners
Across the world, marriages are being destroyed as spouses use AI like OpenAI's ChatGPT to attack their partners.
futurism.com
engagingnews.bsky.social
For researchers asking big questions about how AI shapes the way we connect, this is a great opportunity! @newpublic.org is doing important work at the intersection of media, tech, and civic life.
newpublic.org
How will technology continue to shape how we talk to each other? We’re seeking a researcher to help tackle big questions like this.

Working with Co-Director @eli.bsky.social, this is a chance to engage with experts, dive into the research, and contribute directly to the field and our strategy.
Job posting graphic with coral orange background featuring white text that reads "NOW HIRING Research Fellow - AI & The Future of Social Conversation" with an abstract geometric illustration of a door or archway. Details include 20-25 hours per week, $40/hour, remote position for U.S. or Canada, working through 2/28/26.
engagingnews.bsky.social
Health campaigns often use strong emotions to get their message across. But how much is too much? 🤔 

Explore what our case study says about the ethics of using disgust and fear in public health messaging: mediaengagement.org/research/how...

@ethicsofmedia.bsky.social
engagingnews.bsky.social
Newsrooms should:

• Add context, give background info, and link previous coverage
• Explain key terms and government processes
• Include footnotes in the article text that offer source material
Find out other ways to build trust within local communities here:
Build Trust Through Your Storytelling Process - Center for Media Engagement
Five actions newsrooms can throughout the storytelling process that can improve trust.
mediaengagement.org
engagingnews.bsky.social
🗞️News distrust is running rampant. By providing the complete story, newsrooms can work to build trust with local communities. 
engagingnews.bsky.social
- Superficial solidarity worries more about the optics, not the impact. It adds to the noise of low-risk declarations.
- Substantive solidarity requires a willingness to stand for change, even if it’s uncomfortable. 
Read more here:
Superficial Solidarity vs Substantive Solidarity - Center for Media Engagement
Superficial solidarity prioritizes performative optics, while substantive solidarity pursues transformative impact. 
mediaengagement.org
engagingnews.bsky.social
Often people claim to do their part by bringing awareness but don't address the root causes and commit to amplify communities of those affected. 
engagingnews.bsky.social
Superficial solidarity or substantive solidarity? Does it really matter?
People and organizations are quick to express solidarity in response to social issues or tragedies.
engagingnews.bsky.social
💡 Key findings:
• More positive views of the news organization
• Greater sense of voice in coverage
• Higher perceptions of responsiveness
• Increased subscriptions

Engaged journalism can strengthen newsroom–community relationships while supporting the newsrooms.
Curbing the Decline of Local News Through Engaged Journalism - Center for Media Engagement
Practicing engaged journalism, where newsrooms build relationships with their audience by responding to community concerns, can offer a lifeline.
mediaengagement.org
engagingnews.bsky.social
How can local news thrive?
A study by @EmilyVanDuyn and @TaliaStroud finds that engaged journalism — where journalists connect more directly with communities — may be part of the answer.

engagingnews.bsky.social
To test language around false content, our researchers showed participants tweets from:
📌 Conservative-leaning outlet (Wall Street Journal)
📌 Liberal-leaning outlet (New York Times)
engagingnews.bsky.social
🌎 People in news deserts still feel informed about their community. What can newsrooms take away from these findings?

Our research suggests they could use more audience-centered journalism — reporting like a community member, not just an observer — to build a sense of social cohesion.
engagingnews.bsky.social
Partisanship is the strongest predictor of what people view as true or false. Polarized online spaces reinforce these differences.

Read more here: mediaengagement.org/...
Do Democrats and Republicans Live in Different Worlds?
We looked into if partisanship really was the main influence when it came to people’s beliefs in true and false claims. What’s the Truth? In a study to look into key predictors of people’s tendency to disagree on what they see as “facts,” we examined Democrats’ and Republicans’ beliefs in a series of claims concerning two contentious issues: the COVID-19 pandemic and the 2024 election.
The Most Influential... Across the four claims in our survey, we found that people were more likely to rate a claim as true if it was supported by their political party. 

People's partisanship was more predictive of their beliefs than any other factor, including education.

We also found that when polarization was higher on social media platforms, both parties held differing beliefs.
Insights Democrats and Republicans are more likely to believe claims that favor their party, regardless of whether the claims are true or false, highlighting the challenges newsrooms face when covering partisan issues. 

Newsrooms should continue to understand that people’s information sources will influence what they deem as true or false.
engagingnews.bsky.social
Not all labels for false content are equal.
Our researchers tested “fake news,” “false news,” and “misinformation.” Results show:
- “Fake news” lowered trust in the outlet & credibility of journalists.
- “Misinformation” had the most positive effect.

Read more:
Using the Phrase “Fake News” Hurts Trust in Your Journalists and Newsroom - Center for Media Engagement
How three commonly used phrases for false content - fake news, false news, and misinformation - affect public perceptions of journalists and news media.
mediaengagement.org