When I first started doing this, it was the easiest way for me to explain the value of our social content outside of our department. This was before all the analytics platforms out there that can do this for you today.

Fun to look back! Feel like everyone has a birthday sponsor now!

I used a $ rating like like yelp does with restaurants, separating what assets I thought were the most valuable as our sales team went out to the marketplace.

Where you hated or loved it, you watched, and that is a reminder that sports still brings people together like no other!

For good influencer content to work, especially in sports, it has to really be connected and relevant to your audience. Keraun was born in Houston and represents Houston all the time, so it was such a good fit for our organization.