You may have noticed I’ve been a little quiet here the past few weeks—and it’s because I’ve made a really exciting decision. I’m shifting my focus away from creating styling content and moving more fully into garment design. Many of you know I’ve been dabbling in clothing design for years, and in the fall of 2023 I even debuted a 7-piece collection. Fashion design has always been a dream of mine, but until now, I didn’t feel quite ready to pursue it wholeheartedly. Something about this moment just feels right, and I’m ready to give it my all.

One of my favorite parts of being a style coach is witnessing that moment when a client’s entire energy shifts—when they realize their wardrobe can truly support their life, not just take up space in their closet. Today, I want to share what you can expect during a 90-minute style coaching session with me—and how I approach styling for people of all identities, body types, and ways of moving through the world. Step 1: Understanding You Every session begins with one central goal: to understand you as a whole person…

We hear a lot these days about finding your personal style. The idea is that once you’ve figured it out, your wardrobe will click into place. Your closet becomes cohesive, curated, a clear reflection of you. But what happens when your closet feels all over the place? When it looks like it belongs to several different people?Is that a style crisis—or a reflection of something deeper? I want to talk about something that rarely gets mentioned in conversations about personal style: impression management—and how it overlaps with identity, safety, and self-expression.

Hey there—I’m Erin Simmons, style coach, sustainable designer, and lover of outfits that make you feel like yourself… but turned up a notch. Today, I want to talk about a styling concept I use all the time—with my clients, in my own closet, and honestly, anytime I want to make an outfit feel more expressive. It’s called creating tension—and it’s one of the fastest ways to make your clothes more personal and more dynamic. Now, I didn’t invent this idea. Stylists and designers have been using tension to create iconic looks forever.

As humans, we’re wired to crave novelty. That little rush you feel when you discover something new? That’s dopamine doing its job. Researchers believe this trait helped early humans adapt to their environment—those who sought out new experiences learned more, evolved faster, and were more likely to survive. But in our modern, tech-saturated world, novelty is everywhere. We can get that same dopamine hit by scrolling TikTok, opening a new browser tab, or—yes—buying something new online. And that’s where it starts to mess with our closets. Why You Keep Buying Clothes You Don’t Wear…

I’ve always been sensitive. And I don’t just mean emotionally — I mean sensitive in all the ways. But growing up on a sheep ranch in the backwoods of Idaho, surrounded by tough, masculine men, sensitivity wasn’t exactly something to celebrate. More often than not, the word sensitive was thrown at me like an insult. I learned pretty early that being sensitive was the worst thing I could be. So I did what many of us do — I tried to bury it. Over time, I got really good at tuning things out.

How Owning My Story (and My Style) Changed Everything A couple of weeks ago, I gave a presentation to a group of 9th–12th grade students in the Upward Bound program. I was invited to do it by Dress for Success, an organization I’ve been volunteering with since January 2024. I was happy to say yes—I truly enjoy sharing what I know with others. Plus, I’m no stranger to speaking with teens; in the past, I regularly gave presentations to high school students on the topic of dating violence. I spent a full day preparing for the presentation.

Bodies change. That’s a fact of life—but it’s not something we always want to talk about, especially when it comes to how those changes affect our relationship with clothing and personal style. I turned 42 in May, and I’ve noticed something new this year: the soft padding that usually melts away in the spring is hanging around a little longer. On top of that, I’ve been lifting weights consistently—3 to 4 times a week—to protect my muscle mass as I age. It’s working (hello muscles in new places!), but the combo of muscle gain and a little extra softness means… my clothes fit differently.

When the chaotic creative in me hears the phrase capsule wardrobe, my mind instantly conjures up a lifeless outfit: beige trousers, a stiff white button-up tucked in just-so, tasteful gold hoops, and maybe—if we’re getting wild—Samba sneakers. Chic? Maybe. But personally? It feels like being handed a prison uniform (with slightly less personality). But here's the truth: even for a stylist who thrives in the land of drama, ruffles, and unapologetic self-expression, a capsule wardrobe is not optional—it's essential. Even if it’s just your backup plan. If you'd rather consume this content in video form you can find the YouTube video…

Ever wonder what people are really thinking when they see your outfit? The truth is, your clothes are saying more than you might realize—and people are listening. I'm Erin Simmons—a holistic style coach, upcycle clothing designer, and personal stylist based in Austin, Texas. I help people build wardrobes that are elevated, sustainable, and deeply personal. I'm endlessly fascinated by the way clothing impacts how we feel and how we’re perceived—and I love helping clients infuse their personality into every look, with intention and authenticity. If you're ready to align your wardrobe with who you really are—and do it in a way that honors both your identity and the planet—you’re in the right place.

Hi, I’m Erin — personal stylist and holistic style coach based in Austin, TX. I help you elevate your wardrobe in a way that’s sustainable, intentional, and uniquely you. I know firsthand how powerful it is to dress in a way that reflects who you truly are, and I love helping others infuse their personality into every look. If you're ready to build a wardrobe that's thoughtful, beautiful, and better for the planet—you’re in the right place. Let’s get into it! Prefer to watch? Check out the video here…

My Spring Highlights from Backstage and Beyond Most people don’t realize Austin actually has a pretty vibrant fashion scene. Sure, it’s not New York or Paris—but there’s something special happening here, and I do my best to stay involved in as much of it as I can. This spring, I wanted to bring you along for a peek behind the scenes. Catch the video here. Austin Fashion Week From Front-of-House to Backstage Magic I’ve been participating in Austin Fashion Week in various ways since the fall of 2022. That first year, I volunteered front-of-house, helping with runway seating setup, checking tickets, and post-show cleanup.

Happy Birthday to me — and a special celebration for you, too! May is my birthday month, and I’d love to celebrate with you by offering one of my most fun and interactive services at a special price. In the spirit of parties and connection, Style Parties are 40% off when you book during the month of May — and the party itself can take place any time this year! What’s a Style Party?It’s a 2-hour experience where you and up to four friends gather together while I, your Personal Stylist and Style Coach, guide each of you through a personalized…

Are you ready to get inspired? 🙌 Welcome back! I'm Erin Simmons—personal stylist, holistic style coach, and the woman behind Erin Simmons Styling here in Austin, TX. I help people elevate their style in a way that’s intentional, sustainable, and uniquely them. Last week, I shared my closet cleanout process, and today I’m showing you the results: the before and after, what I decided to let go of (and why), and how I used my Summer 2025 Pinterest board as a guide. Let’s dive into the transformation and get you inspired to curate a wardrobe that reflects your current style, energy, and life.

Is your closet a hellscape you dread entering? If stepping into your wardrobe feels overwhelming or uninspiring, trust me—your style is suffering. A cluttered closet doesn’t just slow you down when you're getting dressed; it blocks your creativity, your confidence, and your ability to express who you are. But here’s the good news: with a regular closet cleanout, your wardrobe can become a space that energizes you, sparks inspiration, and makes getting dressed something you actually look forward to. Twice a year—once in the spring and once in the fall—I do a deep-dive closet cleanout to stay aligned with my evolving style, lifestyle, and energy.

Are you trying to dress more sustainably? By now, you’ve probably heard that the fashion industry is one of the largest contributors to the global climate crisis. It’s responsible for the majority of microplastics in our environment and a massive amount of water pollution. Pretty overwhelming, right? But here’s the good news: you don’t need to overhaul your entire closet to start making a difference. Small, intentional choices can have a big impact when we become more informed consumers. Hi, I’m Erin — Holistic Style Coach & Personal Stylist Based in Austin, TX…

Are you applying for jobs, or do you already have a job but want to refine your workplace wardrobe? If so, I’m glad you’re here. Dressing with confidence and intention can make a huge difference in how you feel and how others perceive you in a professional setting. Hi, I’m Erin Simmons, an Austin-based personal stylist and holistic styling coach. Today, I’m walking you through the do’s and don’ts of dressing for interviews and showing you how to style four workplace-appropriate outfits across different industries and climates. Interview & Workplace Dressing: Do’s and Don’ts…