Yesterday, I joined Aftenshowet, where we discussed
Trump's inaguration and my ex boss Elon Musk.

My point about Musk:

"He was once driven by a superhero dream of saving the world through technology. Now it seems that profit has become a means to power."

Time for winter tires😬

Dear brand,

I am a consumer, and I quickly lose interest.
I will stay for a second or two to see what you’re up to.
Surprise me!

#kommunikation #marketing #communication #branding #brand

Who Killed Europe's Car Industry?

Discover the untold story of how European manufacturers risk becoming mere subcontractors to Chinese innovators and Silicon Valley tech giants. It's no longer just about building cars!

#mobility #ev #emobility #carindustry #disruption #transition #tesla

Min ynglingsavis #Berlingske citerer mig:

»Elon Musk er super kynisk. Jeg tror, han er ren opportunist, hvad det angår. Han vil gå derhen, hvor han føler, han får de fleste fordele i forhold til, hvad hans mission er på det givne tidspunkt,« siger Esben Pedersen.

#dkpol #kommunikation