Huge thanks to our incredible clients, partners and suppliers - but most of all, hats off to this brilliant, creative, committed team 🤝

We’re off for some R&R, ready to do it all over again in 2026.

Crucially, this was where visual merchandising met experiential. Product wasn’t just displayed - it lived inside an immersive world built from the cultural fabric of the era. Fans didn’t just pick up a sneaker; they stepped into the nostalgia that inspired it.

Our mission was simple: celebrate a powerhouse collaboration while creating a fan-first, culturally grounded experience that bridged gaming, fashion and streetwear communities in two very different markets.

We designed and delivered two immersive, 90s-inspired pop-ups at leading streetwear destinations, CNCPTS New York and BEAMS Tokyo. To capture the era, our resident 90s kids went all-in on nostalgia, building spaces packed with playful, era-defining details that fans instantly recognised

Partnering with one of the biggest players in video games on a milestone moment for one of the most iconic consoles of all time was a genuine privilege - and we were thrilled to help bring it to life on a global stage 🕹️

The result? A bold, cinematic moment in a high-footfall location that instantly signalled the arrival of Season 2, brought the world of Percy Jackson into the real world, and created a highly shareable photo moment for fans.

#BrandExperience #PercyJackson #ExperientialMarketing #Disney

A surrounding wood-effect treatment completed the illusion, making it feel as though the monster was truly rising from the river below 🧌

Installed on Queen’s Stone Jetty, the activation featured three giant Kraken tentacles, designed, built and installed to look as though they had violently burst up through the pier. Each tentacle was polycarved, finished with a fibreglass and resin scenic skin, and weighed nearly 300kg 🌊

A huge thanks to everyone who joined us at Comic Con and on the road - partners, creators, collectors and communities. More to come. 🎥✨
#ebay #ebaylive #marketingactivation #brandexperience #popup #experientialmarketing

🚚One fully branded roadshow vehicle
🎨Ten comic, card and collectible conventions
📡100+ livestreams
🃏Over 4,000 custom trading cards generated
🛣️Nearly 3,000 miles travelled
🤝And countless collectors and sellers informed, entertained and brought closer together.

Thank you to all our speakers, moderators and partners who made this Summit possible! 👏

Also thanks to the growing Popcultr Summit community for the support, advocacy, attending the summit and general good vibes - we appreciate you, see you all in 2026 ❤️

Our Anime panel “Everywhere all at once” featuring Featuring Madison Salters - Publisher at J Novel Club
Jonathon Collis - Managing Director at JNC Nina GmbH
Kerry Kasim - General Manager at Anime Limited
Andrew Partridge - Co-founder & CEO
Moderated by James Gates - Freelance writer

Kelsey Christou on the logistics of experiential events

Our Founder & CEO Chris Whittle on the importance and relevance of experiential

Dan Biddle - The medium is the message

Creators and the Community - Featuring

Mark Bassett - Precise TV - Head of Influencer
Nicola Clarke - Twitch Account Director
Dan Biddle - Strategic Partnerships Manager - Global Content Partnerships at Meta UK
Beth Wain - The Path - Operations Lead (moderator)

Jaromir Prager on how community managers can push fans feedback to brands in order to make a change