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Poor audio performance kills engagement fast.
We broke down 7 common pitfalls and how to fix them—so your website's sound loads quickly and plays smoothly.
Learn how to fix it ⬇️
Poor audio performance kills engagement fast.
We broke down 7 common pitfalls and how to fix them—so your website's sound loads quickly and plays smoothly.
Learn how to fix it ⬇️
Our new guide breaks down 7 essential steps to optimize your audio performance—from formats to testing.
Read the full guide ⬇️
Our new guide breaks down 7 essential steps to optimize your audio performance—from formats to testing.
Read the full guide ⬇️
Want the full deep dive? Read the complete analysis here ⬇️
supadark.com/notes/how-d...
Want the full deep dive? Read the complete analysis here ⬇️
supadark.com/notes/how-d...
The genius of Disney’s mixing isn't just volume control—it’s knowing when to let the violin cry and when to let the rain fall. It’s a tug-of-war for your subconscious. ⬇️
The genius of Disney’s mixing isn't just volume control—it’s knowing when to let the violin cry and when to let the rain fall. It’s a tug-of-war for your subconscious. ⬇️
Disney will happily delete a realistic footstep sound if it clashes with a musical beat that drives the emotion. It’s not about what’s real; it’s about what feels right.
Read the full article on audio balance⬇️
Disney will happily delete a realistic footstep sound if it clashes with a musical beat that drives the emotion. It’s not about what’s real; it’s about what feels right.
Read the full article on audio balance⬇️
We look back at the birth of synchronized sound and trace the lineage all the way to the immersive soundscapes of Avatar and Marvel.
The evolution of audio⬇️
We look back at the birth of synchronized sound and trace the lineage all the way to the immersive soundscapes of Avatar and Marvel.
The evolution of audio⬇️
Disney knows that constant noise causes "ear fatigue." By using dynamic range and strategic silence, they make the loud moments hit harder.
Learn how to master the quiet⬇️
Disney knows that constant noise causes "ear fatigue." By using dynamic range and strategic silence, they make the loud moments hit harder.
Learn how to master the quiet⬇️
For the filmmakers and audio geeks: we broke down the mixing secrets that keep Disney content at the gold standard of the industry.
Level up your audio knowledge⬇️
For the filmmakers and audio geeks: we broke down the mixing secrets that keep Disney content at the gold standard of the industry.
Level up your audio knowledge⬇️
With the rise of Disney+ and Dolby Atmos, the "sweet spot" is no longer just the center seat in the theater—it's everywhere.
Here’s how modern spatial audio is changing the way Disney tells stories⬇️
With the rise of Disney+ and Dolby Atmos, the "sweet spot" is no longer just the center seat in the theater—it's everywhere.
Here’s how modern spatial audio is changing the way Disney tells stories⬇️
We explore how Disney’s Foley artists create the "texture of reality," grounding fantastical worlds with sounds that trick your brain into believing the impossible⬇️
We explore how Disney’s Foley artists create the "texture of reality," grounding fantastical worlds with sounds that trick your brain into believing the impossible⬇️
Disney engineers use a strict "Sonic Pyramid" to ensure the story never gets lost in the noise. We analyzed how they prioritize frequency ranges so you hear both the whisper and the explosion.
Full analysis ⬇️
Disney engineers use a strict "Sonic Pyramid" to ensure the story never gets lost in the noise. We analyzed how they prioritize frequency ranges so you hear both the whisper and the explosion.
Full analysis ⬇️
It’s the synchronization technique that started with Steamboat Willie and defined a century of cinema.
Here is the history behind the sync⬇️
It’s the synchronization technique that started with Steamboat Willie and defined a century of cinema.
Here is the history behind the sync⬇️
We dove deep into the engineering behind the mouse to see how Disney balances massive orchestral scores with subtle sound effects without muddying the mix. ⬇️
We dove deep into the engineering behind the mouse to see how Disney balances massive orchestral scores with subtle sound effects without muddying the mix. ⬇️
How do we know it's working?
📊 Recall: Can people identify the brand by sound alone?
❤️ Sentiment: How does the sound make them feel?
How do we know it's working?
📊 Recall: Can people identify the brand by sound alone?
❤️ Sentiment: How does the sound make them feel?
Here is the cheat sheet for the Sonic Branding Process:
1️⃣ Understand: Define Personality, Values, & Mission.
2️⃣ Research: Audit internal sounds & competitors.
3️⃣ Strategy: Map touchpoints & define the "Vibe."
Here is the cheat sheet for the Sonic Branding Process:
1️⃣ Understand: Define Personality, Values, & Mission.
2️⃣ Research: Audit internal sounds & competitors.
3️⃣ Strategy: Map touchpoints & define the "Vibe."
**Step 5: Implementation.
This is where many brands fail. They let the ad agency use a stock track because "it's cheaper," or they let the product team use default beeps.
You need a Brand Musical Manual. 📖
**Step 5: Implementation.
This is where many brands fail. They let the ad agency use a stock track because "it's cheaper," or they let the product team use default beeps.
You need a Brand Musical Manual. 📖
This is where the magic happens, but it's not a free-for-all. It’s an iterative process of collaboration.
- Composers create demos based on the Strategy (Step 3).
- Stakeholders listen against the Brand Values (Step 1).
This is where the magic happens, but it's not a free-for-all. It’s an iterative process of collaboration.
- Composers create demos based on the Strategy (Step 3).
- Stakeholders listen against the Brand Values (Step 1).
The essential Sonic Assets often include:
✅ The Sonic Logo: The 3-second mnemonic (think Intel).
The essential Sonic Assets often include:
✅ The Sonic Logo: The 3-second mnemonic (think Intel).
Here, we create a "Sonic DNA Document," which translates adjectives into audio rules:
- "Optimistic" becomes "Major pentatonic scale."
- "Tech-forward" becomes "Synthesized textures."
Here, we create a "Sonic DNA Document," which translates adjectives into audio rules:
- "Optimistic" becomes "Major pentatonic scale."
- "Tech-forward" becomes "Synthesized textures."
We look at two things:
✔️Internal Audit: Where are you already using sound? (Hold music? App notifications? That weird buzz your product makes?)
✔️Competitor Analysis: What does the rest of the industry sound like?
We look at two things:
✔️Internal Audit: Where are you already using sound? (Hold music? App notifications? That weird buzz your product makes?)
✔️Competitor Analysis: What does the rest of the industry sound like?
Your personal musical taste doesn't matter. Your stakeholder's taste doesn't matter.
The audience's taste matters.
We analyze:
- Demographics: Age, location, language.
Your personal musical taste doesn't matter. Your stakeholder's taste doesn't matter.
The audience's taste matters.
We analyze:
- Demographics: Age, location, language.
**Step 1: Foundation**
Before a single note is played, you must define the brand's DNA.
We have to ask the hard questions:
**Personality:** Are you playful or authoritative? Rugged or sophisticated?
**Step 1: Foundation**
Before a single note is played, you must define the brand's DNA.
We have to ask the hard questions:
**Personality:** Are you playful or authoritative? Rugged or sophisticated?
But those are just the tip of the iceberg. 🧊
But those are just the tip of the iceberg. 🧊
Pink Floyd’s David Gilmour did! The SNCF chime is so melodic that it inspired a hit song. This is the ultimate example of a brand sound becoming a cultural icon. 🎶🚆
www.youtube.com/watch?v=L1v...
Pink Floyd’s David Gilmour did! The SNCF chime is so melodic that it inspired a hit song. This is the ultimate example of a brand sound becoming a cultural icon. 🎶🚆
www.youtube.com/watch?v=L1v...
The sounds of the MetrôRio in Brazil create a familiar soundscape for millions of commuters. It’s how a brand becomes part of the daily rhythm of a city's life. 🇧🇷🚉
www.youtube.com/watch?v=2la...
The sounds of the MetrôRio in Brazil create a familiar soundscape for millions of commuters. It’s how a brand becomes part of the daily rhythm of a city's life. 🇧🇷🚉
www.youtube.com/watch?v=2la...