We welcome the UK gov’s 10-Year Health Plan and its shift to prevention. Pleased to see promise to increase Healthy Start to £4.65/£9.30—progress we've long pushed for. Maryam’s story echoes 800+ voices in our #SetUpToFail study. We invite @DHSC & @NHS to work with us for change.

We are celebrating another accolade this week. Our co-founder, Dr Rosie McNee receives the Faculty of Public Health Littlejohn Gairdner Award 2025. Rosie has been recognised for her work contributing to tackling maternal and infant food insecurity in Scotland.

#TeamFeed

Thanks to all who signed our petition, to Kat Romero, to Claie Wilson & the team at Metro, to Richard Walker at Iceland, to Chris Webb MP & his team, to Roxanne & Mark at Ladbaby, and to all people & organisations who supported us.

#TeamFeed #FormulaForChange #ScotCharityAwards

Today we celebrate #InfantFeedingDay, recognising the importance of informed choice when it comes to how we feed our babies. Whether #bottlesboobsortubes, or a combination, every journey is unique and every parent deserves encouragement. Happy Infant Feeding Day! #FlexibleFeeding #TeamFeed

We’re over the moon to be #ScottishCharityAwards finalists! Please vote for #FormulaForChange as the people’s choice for Campaign of the Year! 🙏👉https://f.mtr.cool/kejzwngpkg
Thank you so much for your support 💖

Thank you to everyone who supported our #FormulaForChange campaign with Metro. We’ve made it all the way to Downing Street after just shy of 107,000 of you signed our petition asking Government to give retailers the green light to accept cash equivalents as payment for formula!

We're off to Downing Street soon with our #FormulaForChange petition urging the Govt to give retailers the green light to accept loyalty points, grocery vouchers, & store gift cards as payment for infant formula. Sign & share to give us a final boost! 🙏 https://change.org/formulaforchange

We’ve invited Tesco, Asda, Sainsburys, Waitrose, Coop, M&S, Ocado, Aldi and Lidl to join in our pilot study, so you might be seeing these more often from now on! (6/)

#FormulaForChange #FlexibleFeeding #CMAreport #CMA #TeamFeed #bottlesboobsortubes

reassuring parents that 1st infant formula (stage 1) is the only formula babies needs from birth, until they switch to cows milk aged 1. There’s no need to switch to a follow-on or other formula.

In addition….. (2/)

If you’ve been into Food Warehouse, or clicked on the Iceland
website to buy #infantformula recently, you might have spotted these!

They’re new shelf labels that Feed & Iceland are piloting, to share government & public health info on formula with the aim of…. 🧵 (1/)

Feed welcomes @CMAgovUK  recommendations on the infant formula market & calls on @GOVUK  to overhaul @NHS  policies preventing proactive & supportive advice about formula feeding. #flexiblefeeding

Blown away by the strength of support for #FormulaForChange in Parliament today! Thank you @ChrisWebbMP for securing so many pledges to take positive action for families, & thank you to all who came along cc @MetroUK

We are London bound to co-host a Parliamentary #FormulaForChange drop-in session - empowering choice, ensuring access & championing fairness in infant feeding for all 💪 #bottlesboobsortubes #TeamFeed

Let's make #FormulaForChange a reality! Email your MP today and urge them to attend @ChrisWebbMP parliamentary event. Together we can ensure infant formula is affordable & accessible for all families 💌 Take action now👉https://feeduk.eaction.org.uk/ffcdropin #yourvoice #teamfeed @MetroUK