When you are the incumbent government, your re-election strategy is downstream of your governing record, which is what you should be preoccupied with now.

If you missed this question to Nigel Farage from The Critic's Rob Hutton – and it was over an hour into the press conference – then it was a particularly good one. The answer was... vague.

Five RTs. Six Likes. It would be more cost effective for Defra comms officials to dial random phone numbers and launch into a spiel about otters or whatever.

Tominey's classic 'Whisper it'