Dr. Florence Sheen
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flosheen.bsky.social
Dr. Florence Sheen
@flosheen.bsky.social
VC Independent Research Fellow in SSEHS, Loughborough University
Eating Behaviour, Health, Wellbeing
Prev. of UCL Behavioural Science & Health, A*STAR, and University of Liverpool
Views are my own
📣 Our L3 #ECR End-of-Year wrap up and writing session is a week away!

🗨️ Ahead of the session, we would be grateful if you could complete our short survey. Your input will help us shape the types of the sessions we put on next year ➡️ lnkd.in/ecZQrRFU

Bring your favourite hot drink, see you there! ☕
November 27, 2025 at 1:31 PM
📣 #ECRs! We invite you to the L3 ECR End-of-Year wrap up + writing session! We will:

⏩ Summarise progress made in 2025
🌟 Discuss what you want to see if 2026 (and share some exciting news!)
✍ Have protected time for writing towards your fellowship ideas, plans or application drafts

See you there!
November 24, 2025 at 8:36 AM
The Collaboratory Research Hub 2026 PhD Studentship applications are now open + our PhD project is one of them! 🤩

💭 Further info + apply➡️ collaboratoryresearchhub.ac.uk/childhood-me...

🧠 Any questions? Feel free to reach out to us!

🌟 All PhDs ➡️ collaboratoryresearchhub.ac.uk/phd-students...
October 23, 2025 at 4:59 PM
📰 NEW PAPER #OpenAccess: bpspsychub.onlinelibrary.wiley.com/doi/10.1111/...

We used Machine-Assisted Topic Analysis to assess X posts about fitness apps, observing negative behavioural + psychological consequences which may undermine their potential to promote behaviour change & well-being [1/3]
October 23, 2025 at 9:10 AM
Thanks Faunalytics for writing a research summary of our focus group study on child+parent perceptions of alt. proteins in Singapore!

Read here ➡️ faunalytics.org/kids-and-par...

🧾 Available #OpenAccess ➡️ www.sciencedirect.com/science/arti...
Kids And Parents Have Mixed Views On Alternative Proteins - Faunalytics
Focus groups with Singapore families reveal that children are more curious about alternative proteins than their parents, who worry about naturalness.
faunalytics.org
July 16, 2025 at 8:35 AM
📰 NEW PAPER: Available #OpenAccess at: lnkd.in/eJkVvQmS

Fantastic work by the fabulous Alex Rhodes & dream team including @andreadsmith.bsky.social + @ranaconway.bsky.social! 👏

We investigated what is driving increased use of processed baby snack foods in the UK and found that...
LinkedIn
This link will take you to a page that’s not on LinkedIn
lnkd.in
June 26, 2025 at 8:19 AM
📣Life update: I have started as a Lecturer in Psychology @uniofleicester.bsky.social

Bittersweet as I leave Loughborough Uni, but only down the road (+always up for a ☕!)

Thnks to my new colleagues for the warm welcome, v.excited to further my research in eating behaviour + adolescent health here!
May 23, 2025 at 8:17 AM
Half marathon complete! ✅ Despite the heat we managed to meet our goal (running the whole thing without stopping)!

Any last donations would be amazing ⬇️

www.justgiving.com/page/flo-run...
May 23, 2025 at 7:41 AM
📜NEW ARTICLE exploring min. age guidance & sugar warning labels through an online experiment + focus groups

✅labels could empower parents + shift feeding choices toward closer alignment with recommendations

✅impacts appear socioeconomically equitable + parents support labels

#OpenAccess paper⬇️
Our new research shows how changing baby food labels could empower parents and shift feeding choices
doi.org/10.1016/j.cd...
#babyfood #childhealth #KidsAreSweetEnough
@flosheen.bsky.social
May 13, 2025 at 4:29 PM
Less than 1 week until #pintofscience🧠
I will share our work investigating how teens are using digital tools to find health info +discuss whether AI can provide better support

📅Mon 19 May
🕓4-7PM
📍Bom Bom Patisserie Canal House (could I BE at a better venue?!🍪)
🎫 pintofscience.co.uk/events/lough...
Pint of Science Loughborough
Researchers from Loughborough share their discoveries with you.
pintofscience.co.uk
May 13, 2025 at 4:11 PM
📜New publication!

Our mixed methods paper exploring views of regular consumers of plant-based meat alternatives (PBMA) is published!

Huge congrats to our dream team on delivering a fascinating study across time zones!

Infographic of findings ⬇️
Link to #OpenAccess paper➡️ doi.org/10.1016/j.fu...
May 2, 2025 at 8:59 AM
Less than 3 weeks to go until my sister & I run the Greater Manchester Half Marathon - 6 years after we ran our first race together! I am raising money for the Samaritans to support all the lifesaving work that they do💚

Please donate if you can ⬇️

www.justgiving.com/page/flo-run...
April 27, 2025 at 3:27 PM
Thank you @shihuiyu.bsky.social for promoting us, looking forward to seeing you all 🥰

@alice-kininmonth.bsky.social & I will be at the afternoon coffee break and more than happy to chat about all things fellowships and L3! ☕
They are amazing ECRs!!! @flosheen.bsky.social 🙌 Follow L3 on LinkedIn for more connections, events and opportunities at: www.linkedin.com/groups/13092.... See you guys at BFDG2025! #BFDG2025 #myBFDG
April 16, 2025 at 3:10 PM
Thank you @bfdgecr.bsky.social for promoting us 🥰

@alice-kininmonth.bsky.social & I will be at the afternoon coffee break and more than happy to chat about all things fellowships and L3 - see you there! ☕
👏Meet the fabulous L3 👏 - L3 Early Career Researcher Fellowship Group! During our ECR event, there is a special section for L3 Group to introduce themselves and share the latest event with us. Stay tuned with us and follow L3 for more! Sign up: bit.ly/4lbc4fR
#BFDG2025 #myBFDG @flosheen.bsky.social
April 16, 2025 at 3:09 PM
Reposted by Dr. Florence Sheen
First post will be a plug for our national fellowship network ➡️ We have an exciting new session focused on NIHR fellowships! 💡

Come along to this brilliant event and do spread the word for the network led by @flosheen.bsky.social @alice-kininmonth.bsky.social and myself 👇
📣Interested in learning more about NIHR fellowships?

Join our session featuring NIHR advanced fellows + an expert from the Research Support Service to:

🪜learn about the application & interview
🌟boost your confidence
🙋ask questions

Scan QR ⬇️ to join the group + get a link to this & future events!
April 1, 2025 at 4:33 PM
📣Interested in learning more about NIHR fellowships?

Join our session featuring NIHR advanced fellows + an expert from the Research Support Service to:

🪜learn about the application & interview
🌟boost your confidence
🙋ask questions

Scan QR ⬇️ to join the group + get a link to this & future events!
April 1, 2025 at 3:31 PM
📣NEW PAPER📣 We used WHO data to investigate UK women’s exposure to commercial milk formula (CMF) marketing + beliefs about breast/bottle feeding.

@ranaconway.bsky.social @andreadsmith.bsky.social
📃: onlinelibrary.wiley.com/doi/10.1111/...
March 26, 2025 at 9:43 AM
📣 Calling Loughborough University students! 📣

Exciting opportunity to complete paid internships this summer, including ones with myself, Natalie Pearson, Lizzie Stamp & Hannah White! 🤩

Deadline to apply: 6th April
March 19, 2025 at 5:15 PM
🔬 Are you an ECR researching appetite, eating, or drinking? 🍽️ FREE in-person ECR event 📅 April 23rd—the perfect pre-BFDG meet-up!

Connect with fellow researchers over:
✨ Career workshops
🗣️ Panels on academia & industry
🤝 Networking (+lunch)

📢 Sign up now: bfdg2025.blogs.bristol.ac.uk/ecr-event/
ECR Event – The British Feeding and Drinking Group Annual Meeting 24 – 25 April 2025
bfdg2025.blogs.bristol.ac.uk
March 14, 2025 at 10:45 AM
📣LU students: Exciting opportunity to undertake a paid summer internships, inc. with myself +SSEHS colleagues - see you at tomorrow's launch event 🤩

➡️ www.lboro.ac.uk/services/stu...
March 12, 2025 at 4:10 PM
Grateful to have been invited to give a Lucy Hingley Lecture to the Worcestershire Federation of WIs on the psychology of eating behaviour. Thank you for having me, for your engagement, and for all the great questions, discussions and post-lecture chats! 🤩
February 28, 2025 at 12:02 PM
🔥 Hot off the press! ⬇️

A pleasure working with Aimee Pink et dream team to investigate what children and their parents living in Singapore think of plant-based meats, cultivated meat and insect proteins!

🔍: www.linkedin.com/posts/aimee-...

📰: kwnsfk27.r.eu-west-1.awstrack.me/L0/https:%2F...
February 17, 2025 at 9:02 AM
Thanks @instalcstud.bsky.social for the opportunity to write this! We investigated what UK adults think of alcohol calorie labelling:
🔍Knowledge of calorie content of alcoholic drinks = limited
👍58% agree it may be useful
⬇️46% of alcohol consumers would make changes
📰 bmjopen.bmj.com/content/14/8...
February 7, 2025 at 9:14 AM