Forge & Spark
@forgeandspark.bsky.social
Women-led B Corp content marketing agency for impact-driven teams. We turn bold missions into content that connects, creates change, and drives growth. forgeandspark.com
Purpose is a practice. 💛
And our 2025 Impact Report shares how we’re turning belief into action, one thoughtful step at a time.
👉 https://forgeandspark.com/2025-social-impact-report/
And our 2025 Impact Report shares how we’re turning belief into action, one thoughtful step at a time.
👉 https://forgeandspark.com/2025-social-impact-report/
December 10, 2025 at 5:13 PM
Purpose is a practice. 💛
And our 2025 Impact Report shares how we’re turning belief into action, one thoughtful step at a time.
👉 https://forgeandspark.com/2025-social-impact-report/
And our 2025 Impact Report shares how we’re turning belief into action, one thoughtful step at a time.
👉 https://forgeandspark.com/2025-social-impact-report/
Brand voice feeling inconsistent?
Documenting your messaging gives your team a shared foundation—and keeps your content clear and confident.
Read more: https://forgeandspark.com/beyond-positioning-why-brand-messaging-is-the-missing-link-for-powerful-on-brand-communication/
Documenting your messaging gives your team a shared foundation—and keeps your content clear and confident.
Read more: https://forgeandspark.com/beyond-positioning-why-brand-messaging-is-the-missing-link-for-powerful-on-brand-communication/
December 9, 2025 at 1:05 AM
Brand voice feeling inconsistent?
Documenting your messaging gives your team a shared foundation—and keeps your content clear and confident.
Read more: https://forgeandspark.com/beyond-positioning-why-brand-messaging-is-the-missing-link-for-powerful-on-brand-communication/
Documenting your messaging gives your team a shared foundation—and keeps your content clear and confident.
Read more: https://forgeandspark.com/beyond-positioning-why-brand-messaging-is-the-missing-link-for-powerful-on-brand-communication/
The “translation moment:” when founders finally hear their story in words that just fit. For RunGo, that meant brand messaging they could actually use everywhere. After all, clarity isn’t just about sounding good. It’s about moving forward with confidence. Read more: https://bit.ly/3WOmkQ1 /
December 4, 2025 at 3:15 PM
The “translation moment:” when founders finally hear their story in words that just fit. For RunGo, that meant brand messaging they could actually use everywhere. After all, clarity isn’t just about sounding good. It’s about moving forward with confidence. Read more: https://bit.ly/3WOmkQ1 /
Get more clarity + joy in your monthly scroll. Case studies, service updates, and team moments—straight to your inbox. Join our newsletter! https://forgeandspark.com/email-landing-page
December 3, 2025 at 4:47 PM
Get more clarity + joy in your monthly scroll. Case studies, service updates, and team moments—straight to your inbox. Join our newsletter! https://forgeandspark.com/email-landing-page
See what purpose in action looks like. 💛 Our 2025 Impact Report highlights new policies, partnerships, and purpose-led progress.
👉 https://forgeandspark.com/2025-social-impact-report/
👉 https://forgeandspark.com/2025-social-impact-report/
December 2, 2025 at 5:13 PM
See what purpose in action looks like. 💛 Our 2025 Impact Report highlights new policies, partnerships, and purpose-led progress.
👉 https://forgeandspark.com/2025-social-impact-report/
👉 https://forgeandspark.com/2025-social-impact-report/
Tired of chasing likes? Try building trust instead.
Awareness: name the real problem your audience faces.
Trust: share stories + proof you know your stuff.
Action: make the next step easy.
We try for 1 Awareness, 1 Trust, 1 Action post each week.
What’s your biggest content challenge?
Awareness: name the real problem your audience faces.
Trust: share stories + proof you know your stuff.
Action: make the next step easy.
We try for 1 Awareness, 1 Trust, 1 Action post each week.
What’s your biggest content challenge?
November 28, 2025 at 2:52 PM
Tired of chasing likes? Try building trust instead.
Awareness: name the real problem your audience faces.
Trust: share stories + proof you know your stuff.
Action: make the next step easy.
We try for 1 Awareness, 1 Trust, 1 Action post each week.
What’s your biggest content challenge?
Awareness: name the real problem your audience faces.
Trust: share stories + proof you know your stuff.
Action: make the next step easy.
We try for 1 Awareness, 1 Trust, 1 Action post each week.
What’s your biggest content challenge?
Psst: If you wouldn’t say “utilize” out loud, don’t write it. We just updated our blog post on conversational writing – starting with Tip #1: Choose Simple Words.
👉 forgeandspark.com/how-to-achieve-a-conversational-tone-in-your-writing
👉 forgeandspark.com/how-to-achieve-a-conversational-tone-in-your-writing
November 26, 2025 at 5:14 PM
Psst: If you wouldn’t say “utilize” out loud, don’t write it. We just updated our blog post on conversational writing – starting with Tip #1: Choose Simple Words.
👉 forgeandspark.com/how-to-achieve-a-conversational-tone-in-your-writing
👉 forgeandspark.com/how-to-achieve-a-conversational-tone-in-your-writing
Our 2025 Impact Report is live! It’s a look at the real story behind our B Corp recertification — the people, the lessons, and the small actions that shaped a big year. 💛
👉https://forgeandspark.com/2025-social-impact-report
👉https://forgeandspark.com/2025-social-impact-report
November 25, 2025 at 5:06 PM
Our 2025 Impact Report is live! It’s a look at the real story behind our B Corp recertification — the people, the lessons, and the small actions that shaped a big year. 💛
👉https://forgeandspark.com/2025-social-impact-report
👉https://forgeandspark.com/2025-social-impact-report
"We know we're different. We just can't explain it."
This is the convo we have often.
RunGo—a voice-guided navigation app was stuck here, too.
After clarifying their brand story, they got: sharp positioning, sales language that converts & even an invoice email that gets paid. https://bit.ly/47mFGSt
This is the convo we have often.
RunGo—a voice-guided navigation app was stuck here, too.
After clarifying their brand story, they got: sharp positioning, sales language that converts & even an invoice email that gets paid. https://bit.ly/47mFGSt
November 24, 2025 at 2:45 PM
"We know we're different. We just can't explain it."
This is the convo we have often.
RunGo—a voice-guided navigation app was stuck here, too.
After clarifying their brand story, they got: sharp positioning, sales language that converts & even an invoice email that gets paid. https://bit.ly/47mFGSt
This is the convo we have often.
RunGo—a voice-guided navigation app was stuck here, too.
After clarifying their brand story, they got: sharp positioning, sales language that converts & even an invoice email that gets paid. https://bit.ly/47mFGSt
Here’s a little secret about great copywriting: it’s less like writing and more like ✨dialogue.✨
Short sentences, simple rules, breaking grammar rules… you get the gist. Check out our 11 tips for nailing conversational style:
👉forgeandspark.com/how-to-achieve-a-conversational-tone-in-your-writing
Short sentences, simple rules, breaking grammar rules… you get the gist. Check out our 11 tips for nailing conversational style:
👉forgeandspark.com/how-to-achieve-a-conversational-tone-in-your-writing
November 20, 2025 at 5:11 PM
Here’s a little secret about great copywriting: it’s less like writing and more like ✨dialogue.✨
Short sentences, simple rules, breaking grammar rules… you get the gist. Check out our 11 tips for nailing conversational style:
👉forgeandspark.com/how-to-achieve-a-conversational-tone-in-your-writing
Short sentences, simple rules, breaking grammar rules… you get the gist. Check out our 11 tips for nailing conversational style:
👉forgeandspark.com/how-to-achieve-a-conversational-tone-in-your-writing
Your soapbox might be your best content strategy.
Sharing what you really think can feel scary — but it’s how trust begins.
A strong POV cuts through noise, helps the right people feel seen, and keeps your content human.
https://contentwithpurpose.substack.com/p/your-soapbox-just-might-be-your-best
Sharing what you really think can feel scary — but it’s how trust begins.
A strong POV cuts through noise, helps the right people feel seen, and keeps your content human.
https://contentwithpurpose.substack.com/p/your-soapbox-just-might-be-your-best
November 19, 2025 at 5:12 PM
Your soapbox might be your best content strategy.
Sharing what you really think can feel scary — but it’s how trust begins.
A strong POV cuts through noise, helps the right people feel seen, and keeps your content human.
https://contentwithpurpose.substack.com/p/your-soapbox-just-might-be-your-best
Sharing what you really think can feel scary — but it’s how trust begins.
A strong POV cuts through noise, helps the right people feel seen, and keeps your content human.
https://contentwithpurpose.substack.com/p/your-soapbox-just-might-be-your-best
How do you shift from Etsy to sustainable growth? For Puzzle Heads, it started with a 90-day plan: audit, website refresh, content systems, and reporting.
Read the full story: https://forgeandspark.com/portfolio/from-audit-to-action-building-puzzle-heads-content-engine/
Read the full story: https://forgeandspark.com/portfolio/from-audit-to-action-building-puzzle-heads-content-engine/
November 18, 2025 at 4:45 PM
How do you shift from Etsy to sustainable growth? For Puzzle Heads, it started with a 90-day plan: audit, website refresh, content systems, and reporting.
Read the full story: https://forgeandspark.com/portfolio/from-audit-to-action-building-puzzle-heads-content-engine/
Read the full story: https://forgeandspark.com/portfolio/from-audit-to-action-building-puzzle-heads-content-engine/
That aha! moment when a client finally sees their message? That’s why we do this.
A client said: "I've been trying to explain what we do for months. You just captured it in 1 sentence."
Your message is in there; it just needs the right convo to bring it out. Need help finding the words? Let’s chat
A client said: "I've been trying to explain what we do for months. You just captured it in 1 sentence."
Your message is in there; it just needs the right convo to bring it out. Need help finding the words? Let’s chat
November 14, 2025 at 6:00 PM
That aha! moment when a client finally sees their message? That’s why we do this.
A client said: "I've been trying to explain what we do for months. You just captured it in 1 sentence."
Your message is in there; it just needs the right convo to bring it out. Need help finding the words? Let’s chat
A client said: "I've been trying to explain what we do for months. You just captured it in 1 sentence."
Your message is in there; it just needs the right convo to bring it out. Need help finding the words? Let’s chat
Are you saying a lot of things to people—without saying the right thing to the people who matter most? Our Foundational Brand Messaging Sprint helps marketers uncover the diamond in their communications: value proposition, purpose, values & voice. https://forgeandspark.com/product/brand-messaging/
November 12, 2025 at 7:31 PM
Are you saying a lot of things to people—without saying the right thing to the people who matter most? Our Foundational Brand Messaging Sprint helps marketers uncover the diamond in their communications: value proposition, purpose, values & voice. https://forgeandspark.com/product/brand-messaging/
Small, values-led brands deserve clarity + confidence like the big players. Puzzle Heads shows what’s possible: handcrafted puzzles, purposeful storytelling, and a growing community. 💡
Read more: https://forgeandspark.com/portfolio/from-audit-to-action-building-puzzle-heads-content-engine/
Read more: https://forgeandspark.com/portfolio/from-audit-to-action-building-puzzle-heads-content-engine/
November 11, 2025 at 1:38 AM
Small, values-led brands deserve clarity + confidence like the big players. Puzzle Heads shows what’s possible: handcrafted puzzles, purposeful storytelling, and a growing community. 💡
Read more: https://forgeandspark.com/portfolio/from-audit-to-action-building-puzzle-heads-content-engine/
Read more: https://forgeandspark.com/portfolio/from-audit-to-action-building-puzzle-heads-content-engine/
The Feel, Know, Believe framework in 30 seconds:
🎯 FEEL = "Someone gets it!" moments (demand generation)
🧠 KNOW = Logic they need to buy (conversion)
❤️ BELIEVE = Brand credibility that creates advocates (retention)
Simple enough to actually use. Strategic enough to drive results.
🎯 FEEL = "Someone gets it!" moments (demand generation)
🧠 KNOW = Logic they need to buy (conversion)
❤️ BELIEVE = Brand credibility that creates advocates (retention)
Simple enough to actually use. Strategic enough to drive results.
November 7, 2025 at 10:00 PM
The Feel, Know, Believe framework in 30 seconds:
🎯 FEEL = "Someone gets it!" moments (demand generation)
🧠 KNOW = Logic they need to buy (conversion)
❤️ BELIEVE = Brand credibility that creates advocates (retention)
Simple enough to actually use. Strategic enough to drive results.
🎯 FEEL = "Someone gets it!" moments (demand generation)
🧠 KNOW = Logic they need to buy (conversion)
❤️ BELIEVE = Brand credibility that creates advocates (retention)
Simple enough to actually use. Strategic enough to drive results.
✨Feeling fuzzy about your brand messaging?
Our Foundational Brand Messaging Sprint is designed to help purpose-led founders and teams like yours:
✅ Clarify your voice
✅ Stand out with confidence
✅ Connect with your ideal audience
forgeandspark.com/product/brand-messaging
Our Foundational Brand Messaging Sprint is designed to help purpose-led founders and teams like yours:
✅ Clarify your voice
✅ Stand out with confidence
✅ Connect with your ideal audience
forgeandspark.com/product/brand-messaging
November 6, 2025 at 5:00 PM
✨Feeling fuzzy about your brand messaging?
Our Foundational Brand Messaging Sprint is designed to help purpose-led founders and teams like yours:
✅ Clarify your voice
✅ Stand out with confidence
✅ Connect with your ideal audience
forgeandspark.com/product/brand-messaging
Our Foundational Brand Messaging Sprint is designed to help purpose-led founders and teams like yours:
✅ Clarify your voice
✅ Stand out with confidence
✅ Connect with your ideal audience
forgeandspark.com/product/brand-messaging
Our VP of Creative Strategy, Lara, recently led a free branding workshop with B-Corp Dress for Success.
The room was full of inspiring women—some just starting their businesses, others coming prepared with big ideas & questions. The result? A session that was productive & filled with clarity.
The room was full of inspiring women—some just starting their businesses, others coming prepared with big ideas & questions. The result? A session that was productive & filled with clarity.
November 5, 2025 at 6:31 PM
Our VP of Creative Strategy, Lara, recently led a free branding workshop with B-Corp Dress for Success.
The room was full of inspiring women—some just starting their businesses, others coming prepared with big ideas & questions. The result? A session that was productive & filled with clarity.
The room was full of inspiring women—some just starting their businesses, others coming prepared with big ideas & questions. The result? A session that was productive & filled with clarity.
Does your content reflect your brand’s heart—not just the words, but the feeling?
That clarity, care, and spark is what makes people stop, scroll, and feel something real.
Great content doesn’t just inform.
It connects.
We help purpose-led teams make that happen—without burnout or busywork.
That clarity, care, and spark is what makes people stop, scroll, and feel something real.
Great content doesn’t just inform.
It connects.
We help purpose-led teams make that happen—without burnout or busywork.
November 5, 2025 at 12:01 AM
Does your content reflect your brand’s heart—not just the words, but the feeling?
That clarity, care, and spark is what makes people stop, scroll, and feel something real.
Great content doesn’t just inform.
It connects.
We help purpose-led teams make that happen—without burnout or busywork.
That clarity, care, and spark is what makes people stop, scroll, and feel something real.
Great content doesn’t just inform.
It connects.
We help purpose-led teams make that happen—without burnout or busywork.
Trends fade. ⏳
Algorithms shift. 🔄
Purpose-driven content? That’s what lasts. 🌱
Root your message in values, and it’ll keep resonating—long after the latest algo-update.
#PurposeDriven #ContentWithPurpose #Authenticity #Trust
Algorithms shift. 🔄
Purpose-driven content? That’s what lasts. 🌱
Root your message in values, and it’ll keep resonating—long after the latest algo-update.
#PurposeDriven #ContentWithPurpose #Authenticity #Trust
November 3, 2025 at 9:00 PM
Trends fade. ⏳
Algorithms shift. 🔄
Purpose-driven content? That’s what lasts. 🌱
Root your message in values, and it’ll keep resonating—long after the latest algo-update.
#PurposeDriven #ContentWithPurpose #Authenticity #Trust
Algorithms shift. 🔄
Purpose-driven content? That’s what lasts. 🌱
Root your message in values, and it’ll keep resonating—long after the latest algo-update.
#PurposeDriven #ContentWithPurpose #Authenticity #Trust
Struggling with “what to post”? Here’s a framework we love:
FEEL = awareness
KNOW = conversion
BELIEVE = trust
Cover all three and your content plan is already strong.
From Content With Purpose by Shannon Emmerson—refined with new insights we use with clients today.
#ContentWithPurpose
FEEL = awareness
KNOW = conversion
BELIEVE = trust
Cover all three and your content plan is already strong.
From Content With Purpose by Shannon Emmerson—refined with new insights we use with clients today.
#ContentWithPurpose
October 30, 2025 at 4:37 PM
Struggling with “what to post”? Here’s a framework we love:
FEEL = awareness
KNOW = conversion
BELIEVE = trust
Cover all three and your content plan is already strong.
From Content With Purpose by Shannon Emmerson—refined with new insights we use with clients today.
#ContentWithPurpose
FEEL = awareness
KNOW = conversion
BELIEVE = trust
Cover all three and your content plan is already strong.
From Content With Purpose by Shannon Emmerson—refined with new insights we use with clients today.
#ContentWithPurpose
75% of our quick-start clients are values-aligned brands ✨
B Corps, nonprofits, impact-driven startups—we’re honoured to help tell their stories.
Building something meaningful? Let’s chat. 💛 💌 [email protected]
#ForgeAndSpark #BCorps #PurposeMarketing #ContentMarketing
B Corps, nonprofits, impact-driven startups—we’re honoured to help tell their stories.
Building something meaningful? Let’s chat. 💛 💌 [email protected]
#ForgeAndSpark #BCorps #PurposeMarketing #ContentMarketing
October 29, 2025 at 8:00 PM
75% of our quick-start clients are values-aligned brands ✨
B Corps, nonprofits, impact-driven startups—we’re honoured to help tell their stories.
Building something meaningful? Let’s chat. 💛 💌 [email protected]
#ForgeAndSpark #BCorps #PurposeMarketing #ContentMarketing
B Corps, nonprofits, impact-driven startups—we’re honoured to help tell their stories.
Building something meaningful? Let’s chat. 💛 💌 [email protected]
#ForgeAndSpark #BCorps #PurposeMarketing #ContentMarketing
When a founder says, “I don’t know how to explain what we do,” we get excited ✨
Listening, finding the real story, and shaping your authentic voice—that’s our jam.
Need help explaining what you do? We’re here for you. 💛
#ContentStrategy #AuthenticMessaging #MarketingHelp #ForgeandSpark
Listening, finding the real story, and shaping your authentic voice—that’s our jam.
Need help explaining what you do? We’re here for you. 💛
#ContentStrategy #AuthenticMessaging #MarketingHelp #ForgeandSpark
October 28, 2025 at 4:00 PM
When a founder says, “I don’t know how to explain what we do,” we get excited ✨
Listening, finding the real story, and shaping your authentic voice—that’s our jam.
Need help explaining what you do? We’re here for you. 💛
#ContentStrategy #AuthenticMessaging #MarketingHelp #ForgeandSpark
Listening, finding the real story, and shaping your authentic voice—that’s our jam.
Need help explaining what you do? We’re here for you. 💛
#ContentStrategy #AuthenticMessaging #MarketingHelp #ForgeandSpark
Feeling stuck on what to post? You’re not alone!
Try this framework we use to rev up your content.
1️⃣ What does our brand need our audience to feel right now?
2️⃣ What do we want them to believe about us?
3️⃣ What do we need them to know, right now about us, our products, or services?
Try this framework we use to rev up your content.
1️⃣ What does our brand need our audience to feel right now?
2️⃣ What do we want them to believe about us?
3️⃣ What do we need them to know, right now about us, our products, or services?
October 27, 2025 at 6:00 PM
Feeling stuck on what to post? You’re not alone!
Try this framework we use to rev up your content.
1️⃣ What does our brand need our audience to feel right now?
2️⃣ What do we want them to believe about us?
3️⃣ What do we need them to know, right now about us, our products, or services?
Try this framework we use to rev up your content.
1️⃣ What does our brand need our audience to feel right now?
2️⃣ What do we want them to believe about us?
3️⃣ What do we need them to know, right now about us, our products, or services?
Fall is a reminder that change is natural
It’s also the perfect moment to pause & ask:
Is your brand content rooted in what matters most?
At Forge & Spark & in our founder’s book Content With Purpose, we help brands ground their content in clarity & purpose—so it connects & creates real impact.
It’s also the perfect moment to pause & ask:
Is your brand content rooted in what matters most?
At Forge & Spark & in our founder’s book Content With Purpose, we help brands ground their content in clarity & purpose—so it connects & creates real impact.
October 24, 2025 at 3:45 PM
Fall is a reminder that change is natural
It’s also the perfect moment to pause & ask:
Is your brand content rooted in what matters most?
At Forge & Spark & in our founder’s book Content With Purpose, we help brands ground their content in clarity & purpose—so it connects & creates real impact.
It’s also the perfect moment to pause & ask:
Is your brand content rooted in what matters most?
At Forge & Spark & in our founder’s book Content With Purpose, we help brands ground their content in clarity & purpose—so it connects & creates real impact.