In Timothy Snider's book On Tyranny, he talks about this. Lesson #4: Take responsibility for the face of the world, he says do not look away and do not get used to them. Always remember that this is not normal.

The real conversation everyone should be having about social media is who controls the data. It shouldn't be a corporation that has ownership over your identity, words, ideas, voice, who you see or who you talk to. Data belongs to you, it is created by you and should be owned by only you.