Yea, when the regulatory landscape gets changed underneath your business assumptions (rug-pull on subsidies), they have to make hard choices to stay in business.

I keep hearing people talk about the Maverick, but it doesn’t meet my use case, so that’s not a truck class that I care about.

We’ll see… Farley seems convinced EVs are the way forward, especially against competition from China, but actions speak louder than words.

We want to eventually get a travel trailer, and I’d priced a comparably equipped (max tow, propower) F150 eco boost, which would have been approx $10K cheaper up-front. 7500 of that was recouped with the tax credit, and early next year, we’ll have broken even on total cost of ownership.

I traded in my Corolla (pretty efficient) for the Lightning, so the savings would have been even more, if I’d been coming from a gas truck.