→ Include value-packed emails.
Not every email needs to sell. Your audience will appreciate content that teaches, entertains, or inspires.

Examples:
“5 tips to keep your dog healthier this winter.”
“How to train your cat in 10 minutes a day.”
Teach them something useful, and they’ll stick around.

→ Focus on stories, not just features.
Nobody buys because you have “cutting-edge features.” They buy because your product solves a problem. Tell stories:

- A client’s big win.
- A funny behind-the-scenes moment.
- How your product solved a real issue.

Stories sell. Features don’t.

→ Drop clichés in subject lines.
Subject lines like “BUY NOW!” scream spam. Instead, use curiosity:
“Stop Walking Your Dog This Way—It’s Hurting Them.”
Make them want to open your email.

→ Re-engage past buyers.
Your old customers are gold. They know you; they just need a nudge to return. Try a simple email like:
“Hey [Name], we miss you! Here’s 20% off to welcome you back.”
Winning back an old customer is waaaay cheaper than finding a new one.