6. Confirmation Bias

You notice the data that proves you right.
You ignore the feedback that hurts.

🛠️ Fix: Seek out disagreement. Play devil’s advocate. Run real experiments. Truth > comfort.

3. Sunk Cost Fallacy

You’ve already put in money/time/effort, so you keep going… even when it’s clearly not working.

🛠️ Fix: Ask, “If I hadn’t started this yet, would I start now?”
Be willing to quit. Kill your darlings. Free up your future.

7 biases that quietly ruin your business decisions (and how to overcome each one):

Most people fail not from lack of effort, but from thinking errors they don’t even notice.

Here’s what to watch out for 👇🧵

Sure, I can write things down.
Set reminders.
Block time on my calendar.

But it’s still on me to:

Decide what matters

Remember what I decided

Actually do it

Reflect on whether it worked

That’s a full-time job.

Wouldn’t it be amazing if someone just followed you around all day,
…told you what to do next,
…kept track of your goals,
…and gently nudged you back on track?

Here’s why I wish I had that person 👇