garberson
@garberson.bsky.social
Head of⚡EV Growth • Decoding Innovative Playbooks for GTM Community • Ex-Fortune-500 Marketing Consultant
https://linktr.ee/garberson
https://linktr.ee/garberson
You can't change beliefs with billboard ads. It was education that made this a $2 billion referral program at Tesla.
youtu.be/Fekba_pklIk
youtu.be/Fekba_pklIk
$2 Billion Playbook Behind the Referral Program at Tesla
How Tesla Built a $2 Billion Referral Engine:
https://garberson.substack.com/p/the-2-billion-playbook-behind-the
Most referral programs are "meh" because they focus on sales. Tesla’s was different.…
youtu.be
December 31, 2025 at 7:19 PM
You can't change beliefs with billboard ads. It was education that made this a $2 billion referral program at Tesla.
youtu.be/Fekba_pklIk
youtu.be/Fekba_pklIk
If you feel like electric vehicles aren't making progress in the US, bookmark this chart from the 2025 driver survey by Plug In America
December 9, 2025 at 11:31 PM
If you feel like electric vehicles aren't making progress in the US, bookmark this chart from the 2025 driver survey by Plug In America
Is owning an F1 team worth $2 billion? I calculated the "Ad Equivalent Value" to understand how many incremental cars Cadillac has to sell just to pay back its F1 investment.
Guess Marketing Value vs Cost of Starting an F1 Sports Team
If you’ve ever analyzed the cost of a click, try justifying a $1 billion sponsorship deal.
In this video, I break down Cadillac’s massive Formula 1 investment — using some back-of-the-napkin math…
youtu.be
December 9, 2025 at 3:09 PM
Is owning an F1 team worth $2 billion? I calculated the "Ad Equivalent Value" to understand how many incremental cars Cadillac has to sell just to pay back its F1 investment.
Most referral programs are just discount codes. Tesla's generated $2B because it turned early adopters into educators.
If you’re building in a misunderstood or emerging category, here’s the part of Tesla’s playbook you need to steal:
If you’re building in a misunderstood or emerging category, here’s the part of Tesla’s playbook you need to steal:
December 8, 2025 at 11:13 PM
Most referral programs are just discount codes. Tesla's generated $2B because it turned early adopters into educators.
If you’re building in a misunderstood or emerging category, here’s the part of Tesla’s playbook you need to steal:
If you’re building in a misunderstood or emerging category, here’s the part of Tesla’s playbook you need to steal:
Reposted by garberson
Yet another #EV myth busted, courtesy of the fine folks at @recurrentauto.bsky.social.
TL/DR: No, your electric bill is NOT rising due to greater numbers of EVs on U.S. roads. Here's why.
TL/DR: No, your electric bill is NOT rising due to greater numbers of EVs on U.S. roads. Here's why.
Is EV charging driving up everyone’s electric bills?
www.recurrentauto.com
September 18, 2025 at 6:01 PM
Yet another #EV myth busted, courtesy of the fine folks at @recurrentauto.bsky.social.
TL/DR: No, your electric bill is NOT rising due to greater numbers of EVs on U.S. roads. Here's why.
TL/DR: No, your electric bill is NOT rising due to greater numbers of EVs on U.S. roads. Here's why.
EV charging in Middle America was not fun. That's the truth. Now it's bordering on Convenient. Here's what's changed.
June 6, 2025 at 1:11 PM
EV charging in Middle America was not fun. That's the truth. Now it's bordering on Convenient. Here's what's changed.
Take it from someone in the "winter is no fun" camp: your EV will be fine out there in the cold
Your EV will probably perform just fine in the cold, but these tips from @alisontakemura.bsky.social will help make sure you maximize your car’s range when it’s frosty outside:
How to get the most out of your electric vehicle in the winter
Your EV will probably perform just fine in the cold, but these tips will help make sure you maximize your car’s range when it’s frosty outside.
buff.ly
February 13, 2025 at 7:56 PM
Take it from someone in the "winter is no fun" camp: your EV will be fine out there in the cold