Gareth Kane
@garethkane.bsky.social
Sustainable/Net Zero Business Advisor: strategy, engagement & CPD, author of 5 books (http://amzn.to/1ReaAwl) & podcaster (https://bit.ly/3Rpc4KQ).
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Net Zero Business Academy 2026: Early Bird Registration Now Open! - Terra Infirma
Net Zero Business Academy is our set of 11 unique webinar sessions designed to help you accelerate your Sustainability programme whether in your own organisation or a clients’. The contents reflect 25...
www.terrainfirma.co.uk
Registration for Net Zero Business Academy 2026 is officially open! www.terrainfirma.co.uk/nzba2026/
So, again, COP30 sidesteps the elephant in the room, fossil fuels. But, to use another animal-based metaphor, turkeys don't vote for Christmas, but they can't avoid the inevitable...
www.terrainfirma.co.uk/cop30-turkey...
www.terrainfirma.co.uk/cop30-turkey...
COP30: Turkeys don’t vote for Christmas, but Christmas comes anyway - Terra Infirma
So, another COP, another few steps forward but skirting carefully around the elephant in the room: the burning of fossil fuels. A huge effort by petrostates kept any mention of fossil fuels out of the...
www.terrainfirma.co.uk
November 24, 2025 at 11:54 AM
So, again, COP30 sidesteps the elephant in the room, fossil fuels. But, to use another animal-based metaphor, turkeys don't vote for Christmas, but they can't avoid the inevitable...
www.terrainfirma.co.uk/cop30-turkey...
www.terrainfirma.co.uk/cop30-turkey...
🎉 The Net Zero Business Podcast is 2 years old today 🎉
A massive thanks to all our wonderful guests and, of course, you for listening, liking, sharing etc. To year 3! 🥂
www.terrainfirma.co.uk/what-ive-lea...
A massive thanks to all our wonderful guests and, of course, you for listening, liking, sharing etc. To year 3! 🥂
www.terrainfirma.co.uk/what-ive-lea...
What I've Learnt in Year 2 of the Net Zero Business Podcast - Terra Infirma
Blimey O’Reilly! It’s two years since I launched the Net Zero Business Podcast! Anniversaries are always a good time to reflect on the past. In this special birthday episode I recap the five things I ...
www.terrainfirma.co.uk
November 21, 2025 at 10:57 AM
🎉 The Net Zero Business Podcast is 2 years old today 🎉
A massive thanks to all our wonderful guests and, of course, you for listening, liking, sharing etc. To year 3! 🥂
www.terrainfirma.co.uk/what-ive-lea...
A massive thanks to all our wonderful guests and, of course, you for listening, liking, sharing etc. To year 3! 🥂
www.terrainfirma.co.uk/what-ive-lea...
Sustainability at #PMQs (any COP edition): my round up of all (!) the environmental content at the UK Parliament's big weekly set piece. 🛎️ indicates irritation (but rarely used recently - need a tumbleweed emoji).
November 19, 2025 at 12:04 PM
Sustainability at #PMQs (any COP edition): my round up of all (!) the environmental content at the UK Parliament's big weekly set piece. 🛎️ indicates irritation (but rarely used recently - need a tumbleweed emoji).
Probably the most hard to abate sector in the economy is aviation. The UK Government is pursuing airport expansion in the name of growth, but where is the evidence for that?
www.terrainfirma.co.uk/flights-of-f...
www.terrainfirma.co.uk/flights-of-f...
Flights of Fancy: Cargo Cult Science and the Pursuit of Growth - Terra Infirma
A couple of things happened within days of each other last month and I’ve only just picked up on the coincidence. On 22 October, the UK Transport Secretary Heidi Alexander declared that the proposed e...
www.terrainfirma.co.uk
November 19, 2025 at 10:05 AM
Probably the most hard to abate sector in the economy is aviation. The UK Government is pursuing airport expansion in the name of growth, but where is the evidence for that?
www.terrainfirma.co.uk/flights-of-f...
www.terrainfirma.co.uk/flights-of-f...
In two weeks, Net Zero Business Academy 2025 reaches its series finale. But we're already working on NZBA 2026 and here's how you can get involved (three ways, one of which is free!).
www.terrainfirma.co.uk/nzba2026/
www.terrainfirma.co.uk/nzba2026/
Net Zero Business Academy 2026: Early Bird Registration Now Open! - Terra Infirma
Net Zero Business Academy is our set of 11 unique webinar sessions designed to help you accelerate your Sustainability programme whether in your own organisation or a clients’. The contents reflect 25...
www.terrainfirma.co.uk
November 18, 2025 at 9:32 AM
In two weeks, Net Zero Business Academy 2025 reaches its series finale. But we're already working on NZBA 2026 and here's how you can get involved (three ways, one of which is free!).
www.terrainfirma.co.uk/nzba2026/
www.terrainfirma.co.uk/nzba2026/
On Saturday, I spoke at the Climate Action Newcastle rally...
www.terrainfirma.co.uk/reasons-to-b...
www.terrainfirma.co.uk/reasons-to-b...
Reasons to be cheerful, part 57 - Terra Infirma
On Saturday, I spoke at the Climate Action Newcastle rally. My theme was ‘reasons to be cheerful’, and I tried to break from the doom and gloom narrative to look at some stats behind the headlines – t...
www.terrainfirma.co.uk
November 17, 2025 at 11:08 AM
On Saturday, I spoke at the Climate Action Newcastle rally...
www.terrainfirma.co.uk/reasons-to-b...
www.terrainfirma.co.uk/reasons-to-b...
Fantastic meeting of the Sustainability Leadership Roundtable this morning. Some new blood and, boom, ideas start flowing thick and fast!
Of all the things I do, this is my favourite.
Of all the things I do, this is my favourite.
November 14, 2025 at 1:39 PM
Fantastic meeting of the Sustainability Leadership Roundtable this morning. Some new blood and, boom, ideas start flowing thick and fast!
Of all the things I do, this is my favourite.
Of all the things I do, this is my favourite.
This week, I'm joined on the pod by Prof Marcelle McManus who believes strongly (and rightly) that human factors will determine the success or otherwise of our Net Zero technologies.
www.terrainfirma.co.uk/13193-2/
www.terrainfirma.co.uk/13193-2/
Why Net Zero must be people-led, with Prof Marcelle McManus - Terra Infirma
Professor Marcelle McManus of Bath University spends most of her waking hours developing new clean technology, but with a twist – she understands that human factors will decide the success or failure ...
www.terrainfirma.co.uk
November 14, 2025 at 9:35 AM
This week, I'm joined on the pod by Prof Marcelle McManus who believes strongly (and rightly) that human factors will determine the success or otherwise of our Net Zero technologies.
www.terrainfirma.co.uk/13193-2/
www.terrainfirma.co.uk/13193-2/
Sustainability at #PMQs (first for a while, please give us some substance edition) - my monthly round up of any environmental content at the UK Parliament's big weekly set piece. Annoyances get a 🛎️
November 12, 2025 at 12:02 PM
Sustainability at #PMQs (first for a while, please give us some substance edition) - my monthly round up of any environmental content at the UK Parliament's big weekly set piece. Annoyances get a 🛎️
I'd kind of hoped that "Sustainability is a balance between..." had been consigned to the dustbin, but apparently not...
www.terrainfirma.co.uk/sustainabili...
www.terrainfirma.co.uk/sustainabili...
No, Sustainability isn't "a balance" - Terra Infirma
At least twice in the last couple of weeks, I have heard Sustainability described as “a balance between environment, economy and society”. No it isn’t. “A balance” means trade-offs are seen as a viabl...
www.terrainfirma.co.uk
November 12, 2025 at 9:31 AM
I'd kind of hoped that "Sustainability is a balance between..." had been consigned to the dustbin, but apparently not...
www.terrainfirma.co.uk/sustainabili...
www.terrainfirma.co.uk/sustainabili...
😘
Flatlining CO2 emissions in China foreshadows that global emissions will peak
Not fast enough, and the fall may not be steep enough. But at least the peak is is sight
www.carbonbrief.org/analysis-chi...
Not fast enough, and the fall may not be steep enough. But at least the peak is is sight
www.carbonbrief.org/analysis-chi...
November 11, 2025 at 12:20 PM
😘
This month, The Low Carbon Agenda is all about the "perfection fallacy" – those annoying anti-Net Zero arguments that try to pick holes in the solutions we are developing to the world's biggest challenge. I give some examples, rebuttals and other tactics.
us19.campaign-archive.com?u=d9f19eeeab...
us19.campaign-archive.com?u=d9f19eeeab...
Debunking Insidious Sustainability Fallacies | TLCA#210
us19.campaign-archive.com
November 11, 2025 at 10:37 AM
This month, The Low Carbon Agenda is all about the "perfection fallacy" – those annoying anti-Net Zero arguments that try to pick holes in the solutions we are developing to the world's biggest challenge. I give some examples, rebuttals and other tactics.
us19.campaign-archive.com?u=d9f19eeeab...
us19.campaign-archive.com?u=d9f19eeeab...
As COP30 opens, some reflections on what global negotiations can and cannot deliver, and why I don't think I'll ever attend one.
www.terrainfirma.co.uk/i-aint-going...
www.terrainfirma.co.uk/i-aint-going...
I ain't going to COP-a - Terra Infirma
I’ve never been to a COP meeting. Nobody has ever invited me (can you hear the violins?), I’ve never spotted a role for me to play and I’m not one to turn up just to be seen there – “here’s me outside...
www.terrainfirma.co.uk
November 10, 2025 at 10:36 AM
As COP30 opens, some reflections on what global negotiations can and cannot deliver, and why I don't think I'll ever attend one.
www.terrainfirma.co.uk/i-aint-going...
www.terrainfirma.co.uk/i-aint-going...
This week on the pod, I'd joined by the erudite Philip Fjeld, CEO of Refuels, who supplies biogas to decarbonise logistics using HGVs. We talk technology, economics and the challenges of bringing low carbon infrastructure online. Enjoy!
www.terrainfirma.co.uk/truckin-on-b...
www.terrainfirma.co.uk/truckin-on-b...
Truckin' on (bio)Gas with Philip Fjeld, CEO of ReFuels - Terra Infirma
What do my morning paper, the laptop I’m typing this on and my lunch have in common? They’ve all been on at least one truck, almost certainly quite a few trucks, before I saw them. While much of the t...
www.terrainfirma.co.uk
November 7, 2025 at 9:43 AM
This week on the pod, I'd joined by the erudite Philip Fjeld, CEO of Refuels, who supplies biogas to decarbonise logistics using HGVs. We talk technology, economics and the challenges of bringing low carbon infrastructure online. Enjoy!
www.terrainfirma.co.uk/truckin-on-b...
www.terrainfirma.co.uk/truckin-on-b...
Finally back at my desk after a totally crazy two days of rushing from one event/meeting to another. And here's what I've learned...
www.terrainfirma.co.uk/multiple-sus...
www.terrainfirma.co.uk/multiple-sus...
Multiple Sustainability event brain dump - Terra Infirma
On Tuesday morning I was at the Clean Energy UK/Net Zero North East England conference and, after an interlude talking hedgehogs and local authority finance (separately!) in the afternoon, attended a ...
www.terrainfirma.co.uk
November 6, 2025 at 10:32 AM
Finally back at my desk after a totally crazy two days of rushing from one event/meeting to another. And here's what I've learned...
www.terrainfirma.co.uk/multiple-sus...
www.terrainfirma.co.uk/multiple-sus...
Reposted by Gareth Kane
Great speech.
November 5, 2025 at 1:53 PM
Great speech.
A debate on here last week had me paraphrasing Ronald Reagan of all people. In today's blog, I expand on what we Sustainability Professionals can learn from The Gipper. www.terrainfirma.co.uk/if-youre-caj...
In Sustainability, if you're cajoling people, you're losing - Terra Infirma
Ronald Reagan got plenty of opprobrium during his time as president (remember Spitting Image’s The President’s Brain is Missing! sketches? If not, ask your parents), but even his strongest detractors ...
www.terrainfirma.co.uk
November 3, 2025 at 10:00 AM
A debate on here last week had me paraphrasing Ronald Reagan of all people. In today's blog, I expand on what we Sustainability Professionals can learn from The Gipper. www.terrainfirma.co.uk/if-youre-caj...
This week on the pod, Alex Hilton tells me how he achieved something everybody says can't be done – retrofitting his Grade II listed 16th Century farmhouse with a heat pump, solar and batteries. Another myth busted!
www.terrainfirma.co.uk/who-says-you...
www.terrainfirma.co.uk/who-says-you...
Who says you can't put a heat pump in a 16th Century farmhouse? with Alex Hilton - Terra Infirma
I like people who do what ‘everybody’ says cannot be done. In this episode of the pod, Alex Hilton describes how he completely electrified his Grade II listed, 16th Century farmhouse – I mean you real...
www.terrainfirma.co.uk
October 31, 2025 at 10:16 AM
This week on the pod, Alex Hilton tells me how he achieved something everybody says can't be done – retrofitting his Grade II listed 16th Century farmhouse with a heat pump, solar and batteries. Another myth busted!
www.terrainfirma.co.uk/who-says-you...
www.terrainfirma.co.uk/who-says-you...
Missed #PMQs live so didn't do my usual live tweeting. Half-listened to it while working, didn't pick up any environmental content of note - disappointing.
October 29, 2025 at 3:36 PM
Missed #PMQs live so didn't do my usual live tweeting. Half-listened to it while working, didn't pick up any environmental content of note - disappointing.
Just some musings on the various calls for a Sustainability 'reset' I see on here and other media from time to time. Feel free to disagree!
www.terrainfirma.co.uk/why-we-could...
www.terrainfirma.co.uk/why-we-could...
Why we couldn't 'reset' Sustainability even if we wanted to - Terra Infirma
Every week or so, I see some commentator or other calling for a ‘reset’ on Sustainability, Net Zero, the low carbon economy or some other abstract noun. While I suspect most of the uses of ‘reset’ are...
www.terrainfirma.co.uk
October 29, 2025 at 3:23 PM
Just some musings on the various calls for a Sustainability 'reset' I see on here and other media from time to time. Feel free to disagree!
www.terrainfirma.co.uk/why-we-could...
www.terrainfirma.co.uk/why-we-could...
Registration for Net Zero Business Academy 2026 is officially open! www.terrainfirma.co.uk/nzba2026/
Net Zero Business Academy 2026: Early Bird Registration Now Open! - Terra Infirma
Net Zero Business Academy is our set of 11 unique webinar sessions designed to help you accelerate your Sustainability programme whether in your own organisation or a clients’. The contents reflect 25...
www.terrainfirma.co.uk
October 28, 2025 at 11:44 AM
Registration for Net Zero Business Academy 2026 is officially open! www.terrainfirma.co.uk/nzba2026/
Last week I started pondering on how I would update my 2014 book 'Accelerating Sustainability Using the 80:20 Rule' if I was writing a second edition today. And here are the three key points I came up with:
www.terrainfirma.co.uk/why-8020-and...
www.terrainfirma.co.uk/why-8020-and...
Why 80:20 and delivering Net Zero: how my thinking has evolved in the last decade - Terra Infirma
Many moons ago, I wrote a short book ‘Accelerating Sustainability using the 80:20 rule‘. I’m sure anybody reading this will know broadly what the 80:20 rule/Pareto principle is – the statistical pheno...
www.terrainfirma.co.uk
October 27, 2025 at 10:25 AM
Last week I started pondering on how I would update my 2014 book 'Accelerating Sustainability Using the 80:20 Rule' if I was writing a second edition today. And here are the three key points I came up with:
www.terrainfirma.co.uk/why-8020-and...
www.terrainfirma.co.uk/why-8020-and...
Rule 6: Leadership must own Sustainability. Which might seem at first glance a statement of the bleedin’ obvious, but when I say ‘own’, I mean ‘own‘ – it must be their targets and strategy, not yours.
www.terrainfirma.co.uk/why-your-lea...
www.terrainfirma.co.uk/why-your-lea...
Why your leadership must OWN Sustainability - Terra Infirma
Earlier this year, I wrote 10 Rules for Corporate Sustainability to mark the 200th edition of The Low Carbon Agenda (yes, that’s 200…). The ebook is a very short (10 page), punchy description of the 1...
www.terrainfirma.co.uk
October 24, 2025 at 12:18 PM
Rule 6: Leadership must own Sustainability. Which might seem at first glance a statement of the bleedin’ obvious, but when I say ‘own’, I mean ‘own‘ – it must be their targets and strategy, not yours.
www.terrainfirma.co.uk/why-your-lea...
www.terrainfirma.co.uk/why-your-lea...
Is individual action on climate change pointless? I may be in a minority, but I believe that this is a dangerous myth pushed to try and absolve ourselves of responsibility, bordering on a conspiracy theory. Here's why: www.terrainfirma.co.uk/individual-v...
Individual versus system change for Sustainability - Terra Infirma
I recently took part in a debate on LinkedIn triggered by a statement by new UK Green Party leader Zack Polanski that while he follows a low carbon lifestyle, it is mainly to avoid charges of hypocris...
www.terrainfirma.co.uk
October 22, 2025 at 11:15 AM
Is individual action on climate change pointless? I may be in a minority, but I believe that this is a dangerous myth pushed to try and absolve ourselves of responsibility, bordering on a conspiracy theory. Here's why: www.terrainfirma.co.uk/individual-v...
Sustainability at #PMQs: all the environmental content (if any - see last week) from the UK Parliament's big weekly set piece. Irritations get a 🛎️
October 22, 2025 at 11:05 AM
Sustainability at #PMQs: all the environmental content (if any - see last week) from the UK Parliament's big weekly set piece. Irritations get a 🛎️