Garvescope
@garvescope.bsky.social
Turning small business and startup data into big growth for entrepreneurs. Let your data set your direction. garvescope.com
Pinned
Garvescope
@garvescope.bsky.social
· Oct 25
Please excuse the pivot, but we're leveling-up. We're offering full-scale digital growth intelligence for small businesses and startups, helping them make decisions that drive their growth. Wish us luck! 🤞
Controversial hot take, but last week I rode in two Waymos back-to-back in Austin, followed by an Uber and realized how much better of a driver the Waymo was than the Uber driver. Technology is going to have growing pains, but it only gets better from here. techcrunch.com/2025/12/24/w...
Waymo explains why its robotaxis got stuck during the SF blackout | TechCrunch
The company also said its robotaxis navigated more than 7,000 dark stoplights successfully on Saturday.
techcrunch.com
December 24, 2025 at 9:49 PM
Controversial hot take, but last week I rode in two Waymos back-to-back in Austin, followed by an Uber and realized how much better of a driver the Waymo was than the Uber driver. Technology is going to have growing pains, but it only gets better from here. techcrunch.com/2025/12/24/w...
Great product photography can make a huge difference for your business, but don't believe anyone who tells you that you need to buy a bunch of gear to do it. Your phone and some creative use of laps can 10x your product pics without costing you a dime. www.bigcommerce.com/blog/how-to-...
Must-Follow Product Photography Tips (Tools + Your Options) | BigCommerce
Product photography isn’t one-size-fits-all. Discover tips to elevate your images, outperform competitors, and drive more sales.
www.bigcommerce.com
December 24, 2025 at 8:49 PM
Great product photography can make a huge difference for your business, but don't believe anyone who tells you that you need to buy a bunch of gear to do it. Your phone and some creative use of laps can 10x your product pics without costing you a dime. www.bigcommerce.com/blog/how-to-...
This is super similar to how both TikTok (ads) and Instagram are operating. It's possible this is just following data on tests that show users behavior is closer to these apps' goal KPIs when this is buried one layer deeper. www.tubefilter.com/2025/12/19/y...
YouTube hid the dislike button. Now it's considering a name change. - Tubefilter
Can YouTube merge the dislike button with the 'Not Interested' button? It is experimenting with that idea on Shorts.
www.tubefilter.com
December 24, 2025 at 7:49 PM
This is super similar to how both TikTok (ads) and Instagram are operating. It's possible this is just following data on tests that show users behavior is closer to these apps' goal KPIs when this is buried one layer deeper. www.tubefilter.com/2025/12/19/y...
I love these bold predictions and the idea of circling back next year to hold publishers accountable to them....
Nobody does that? Oh...oops.
www.planoly.com/blog/2026-pr...
Nobody does that? Oh...oops.
www.planoly.com/blog/2026-pr...
2026 Predictions for Social Media & the Creator Industry | Planoly
Creator Store
www.planoly.com
December 24, 2025 at 6:49 PM
I love these bold predictions and the idea of circling back next year to hold publishers accountable to them....
Nobody does that? Oh...oops.
www.planoly.com/blog/2026-pr...
Nobody does that? Oh...oops.
www.planoly.com/blog/2026-pr...
YouTube playlists have a lot of nice similarities to SEO keyword clusters. Bolster your authority around a topic and give users a single place to go for self-exploration. If video is an important part of your marketing strategy, you should build it around playlists. vidiq.com/blog/post/yo...
How to Grow Your Channel with YouTube Playlists
Playlists help viewers binge your content, which increases watch time and makes your channel easier to navigate. Learn how to create, organize, and optimize ...
vidiq.com
December 24, 2025 at 5:49 PM
YouTube playlists have a lot of nice similarities to SEO keyword clusters. Bolster your authority around a topic and give users a single place to go for self-exploration. If video is an important part of your marketing strategy, you should build it around playlists. vidiq.com/blog/post/yo...
I'll tell you, having done marketing at multiple 20k-employee companies: most of them are just checking the boxes, not doing anything new or creative. They build they blog, send emails, post boring daily socials, and they pay for ads. That's it. www.reddit.com/r/smallbusin...
From the smallbusiness community on Reddit
Explore this post and more from the smallbusiness community
www.reddit.com
December 23, 2025 at 8:08 PM
I'll tell you, having done marketing at multiple 20k-employee companies: most of them are just checking the boxes, not doing anything new or creative. They build they blog, send emails, post boring daily socials, and they pay for ads. That's it. www.reddit.com/r/smallbusin...
This is basically my entire corporate career in a nutshell: using Excel or Google Sheets to solve a problem and prove it's valuable to solve, then eventually buy or build software that specializes in the task and replaces the spreadsheet. blog.hubspot.com/sales/crm-go...
How to build a CRM in Google Sheets [free template]
For small businesses, Google Sheets may be the best CRM. Here's when teams should upgrade.
blog.hubspot.com
December 23, 2025 at 7:08 PM
This is basically my entire corporate career in a nutshell: using Excel or Google Sheets to solve a problem and prove it's valuable to solve, then eventually buy or build software that specializes in the task and replaces the spreadsheet. blog.hubspot.com/sales/crm-go...
This is a REALLY great question. Whether you plan it or not, having a piece of your content trend for rage bait reasons can have short term benefits, but the long-term impact is something you need to be prepared for. www.marketingbrew.com/stories/2025...
What happens when the ragebait marketing machine runs its course?
Angering audiences, intentionally or not, generated “cheap, easy, free attention” all year long, one marketer said—but it’s also “created a marketing industry that’s afraid.”
www.marketingbrew.com
December 23, 2025 at 6:08 PM
This is a REALLY great question. Whether you plan it or not, having a piece of your content trend for rage bait reasons can have short term benefits, but the long-term impact is something you need to be prepared for. www.marketingbrew.com/stories/2025...
I love this sentiment. It's easy to think of your company as just building a product, marketing the product, selling the product, and supporting the product. But building tiny unique touch points along the way that make the customer experience special is AWESOME and EFFECTIVE. 🧵⬇️
I'm loyal to Progressive, and it’s not because of Flo
Invisible consumer experiences now matter more than visible campaigns.
www.campaignlive.com
December 23, 2025 at 5:08 PM
I love this sentiment. It's easy to think of your company as just building a product, marketing the product, selling the product, and supporting the product. But building tiny unique touch points along the way that make the customer experience special is AWESOME and EFFECTIVE. 🧵⬇️
It's really hard to believe Facebook is still #1 on this list, but people really do still use it. Maybe not your people or my people, but...people. Some other big takeaways? 🧵⬇️ explodingtopics.com/blog/top-soc...
Top 35 Social Media Platforms (2026)
Stay up-to-date with our curated list of the top social media networks, updated regularly.
explodingtopics.com
December 23, 2025 at 4:08 PM
It's really hard to believe Facebook is still #1 on this list, but people really do still use it. Maybe not your people or my people, but...people. Some other big takeaways? 🧵⬇️ explodingtopics.com/blog/top-soc...
Despite Google using the same crawler for all the web and AI data, the net result of their AI tools is different. They deliver the same sentiment (86% overlap), but have little overlap between the sources they cite (13.7%) and how they phrase their responses (16%). 🧵⬇️
ahrefs.com/blog/ai-over...
ahrefs.com/blog/ai-over...
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
This data study compares the similarities and differences between Google's AI Overview and AI Mode responses, and what it means for brands.
ahrefs.com
December 23, 2025 at 1:08 PM
Despite Google using the same crawler for all the web and AI data, the net result of their AI tools is different. They deliver the same sentiment (86% overlap), but have little overlap between the sources they cite (13.7%) and how they phrase their responses (16%). 🧵⬇️
ahrefs.com/blog/ai-over...
ahrefs.com/blog/ai-over...
Okay...so...16 ways to increase TikTok engagement. But don't even bother reading it if you're not creating at least 1 TikTok video per day. These won't help you if you're not already posting. YOU HAVE TO POST. www.socialinsider.io/blog/how-to-...
How to Increase TikTok Engagement: 16 Expert Insights
Learn how to get more engagement on TikTok with smart tactics that drive real interaction, amplify your reach, and keep your audience hooked.
www.socialinsider.io
December 23, 2025 at 12:14 PM
Okay...so...16 ways to increase TikTok engagement. But don't even bother reading it if you're not creating at least 1 TikTok video per day. These won't help you if you're not already posting. YOU HAVE TO POST. www.socialinsider.io/blog/how-to-...
Your emails aren't getting clicked because your content sucks and you probably wrote it with AI. Sorry, but it's your fault.
Why Your Emails Aren’t Getting Clicked (And How to Fix That)
Struggling to get clicks from email campaigns? Learn why subscribers ignore emails and how to boost CTR using proven psychology and best practices.
foundr.com
December 23, 2025 at 10:42 AM
Your emails aren't getting clicked because your content sucks and you probably wrote it with AI. Sorry, but it's your fault.
CEOs should be influencers! The problem with it is that most don't hire an expert (or 3) to plan, film, and edit the content, and those who do often flake when it comes to embracing the idea that weird and funny content can sell their products better than a sales team www.cnbc.com/2025/12/21/c...
Your CEO wants to be a social media influencer. Is it cool or cringy?
Executives and founders were sold on the idea that social media is good for business. But they're learning the hard way that it's not all it's cracked up to be.
www.cnbc.com
December 23, 2025 at 4:09 AM
CEOs should be influencers! The problem with it is that most don't hire an expert (or 3) to plan, film, and edit the content, and those who do often flake when it comes to embracing the idea that weird and funny content can sell their products better than a sales team www.cnbc.com/2025/12/21/c...
Pangram claims 99.98% accuracy with detecting AI-written content. I ran one of my blog posts by it and and got "100% Human Written."
Did I trick it? No. I don't f**k with AI-written blog posts.
Losing human authenticity in a blog loses sight of what a blog is mean to be in the first place.
Did I trick it? No. I don't f**k with AI-written blog posts.
Losing human authenticity in a blog loses sight of what a blog is mean to be in the first place.
December 23, 2025 at 2:14 AM
Pangram claims 99.98% accuracy with detecting AI-written content. I ran one of my blog posts by it and and got "100% Human Written."
Did I trick it? No. I don't f**k with AI-written blog posts.
Losing human authenticity in a blog loses sight of what a blog is mean to be in the first place.
Did I trick it? No. I don't f**k with AI-written blog posts.
Losing human authenticity in a blog loses sight of what a blog is mean to be in the first place.
I've recently started doing this, too. Recording quick, semi-customized videos directed at prospects as a way to give them a cold intro experience more engaging than the average cold email. Anyone else trying this method? How's it going? www.reddit.com/r/smallbusin...
From the smallbusiness community on Reddit
Explore this post and more from the smallbusiness community
www.reddit.com
December 23, 2025 at 12:06 AM
I've recently started doing this, too. Recording quick, semi-customized videos directed at prospects as a way to give them a cold intro experience more engaging than the average cold email. Anyone else trying this method? How's it going? www.reddit.com/r/smallbusin...
The rise of Hallmark-level-quality movies has been a good thing in many ways, giving opportunities to actors and crew during an industry downturn, giving smaller businesses an opportunity for product placement, and bringing quirky vibes to holiday movie watchers. www.morningbrew.com/stories/comp...
The complete guide to making a Hallmark movie
You probably could have guessed, but almost all of Hallmark’s holiday movies are about Christmas.
www.morningbrew.com
December 22, 2025 at 9:26 PM
The rise of Hallmark-level-quality movies has been a good thing in many ways, giving opportunities to actors and crew during an industry downturn, giving smaller businesses an opportunity for product placement, and bringing quirky vibes to holiday movie watchers. www.morningbrew.com/stories/comp...
This is straight from the horse's mouth: What Google is LITERALLY TELLING YOU to care about when it comes to marketing next year. blog.google/products/ads...
December Demand Gen Drop: Five things to know for the new year.
Demand Gen can help you reach new audiences while they're streaming, scrolling or shopping. On average, 68% of Demand Gen conversions came from users who did not see the…
blog.google
December 22, 2025 at 7:14 PM
This is straight from the horse's mouth: What Google is LITERALLY TELLING YOU to care about when it comes to marketing next year. blog.google/products/ads...
I don't like hawking random products, but I do think Ahrefs adding YouTube and Reddit tracking to their tool is a great thing for small businesses. ahrefs.com/blog/product...
Product announcement: Ahrefs Adds YouTube and Reddit Tracking to Brand Radar
YouTube, TikTok, and Reddit tracking shows where brands are being discovered.
ahrefs.com
December 22, 2025 at 4:57 PM
I don't like hawking random products, but I do think Ahrefs adding YouTube and Reddit tracking to their tool is a great thing for small businesses. ahrefs.com/blog/product...
Well, it's official. The start of the end of TikTok being a good place kicks off on January 22nd. 🫣
www.marketingbrew.com/stories/2025...
www.marketingbrew.com/stories/2025...
TikTok signs deal to spin off US operations
CEO Shou Zi Chew told employees in a memo Thursday that it had come to an agreement with a series of investors, with a closing date of January 22.
www.marketingbrew.com
December 22, 2025 at 2:09 PM
Well, it's official. The start of the end of TikTok being a good place kicks off on January 22nd. 🫣
www.marketingbrew.com/stories/2025...
www.marketingbrew.com/stories/2025...
Small businesses taking on loans to compensate for tariffs can mean three things. 🧵⬇️
www.cnbc.com/2025/12/17/t...
www.cnbc.com/2025/12/17/t...
Trump tariffs: Small businesses take on high-interest rate loans to cover new costs
Even if the Supreme Court rules Trump tariffs are illegal, high interest rates and fees on predatory loans are leaving some businesses facing years of debt.
www.cnbc.com
December 22, 2025 at 12:14 PM
Small businesses taking on loans to compensate for tariffs can mean three things. 🧵⬇️
www.cnbc.com/2025/12/17/t...
www.cnbc.com/2025/12/17/t...
Yeah...this may have had a human touch it before they published it, but it's a story about AI slop that was written by AI. www.practicalecommerce.com/ecommerce-ma...
Ecommerce Marketing amid AI 'Slop'
Generative AI did not introduce subpar content so much as streamline its speed and quantity.
www.practicalecommerce.com
December 22, 2025 at 9:41 AM
Yeah...this may have had a human touch it before they published it, but it's a story about AI slop that was written by AI. www.practicalecommerce.com/ecommerce-ma...
The new year does mean it's valid to spend some time looking at what of your social efforts is and isn't working. I found this guide, which does a good job of structuring your review: www.planoly.com/blog/how-to-...
How to Refresh Your Social Media Strategy for 2026 | Planoly
Creator Store
www.planoly.com
December 19, 2025 at 12:14 PM
The new year does mean it's valid to spend some time looking at what of your social efforts is and isn't working. I found this guide, which does a good job of structuring your review: www.planoly.com/blog/how-to-...
You may be sick of seeing these TikTok and YouTube hooks over and over again, but try them. They do work. They can't SAVE bad content, but they do give all content a boost. vidiq.com/blog/post/yo...
YouTube Intro Ideas: 8 Ways to Hook Viewers In the First 8 Seconds
Hook viewers fast: tease outcome, promise value, ask a question, and nail your YouTube intro in 8 seconds
vidiq.com
December 19, 2025 at 10:42 AM
You may be sick of seeing these TikTok and YouTube hooks over and over again, but try them. They do work. They can't SAVE bad content, but they do give all content a boost. vidiq.com/blog/post/yo...
Trying to "engineer" a viral post is likely a bigger waste of time than just investing that effort into building content that's helpful for your customers. www.marketingtechnews.net/news/fyp-to-...
FYP to ROI: The TikTok playbook for brands - Marketing Tech News
Guest author: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across all sectors, but what does it really take to go viral? In…
www.marketingtechnews.net
December 19, 2025 at 4:09 AM
Trying to "engineer" a viral post is likely a bigger waste of time than just investing that effort into building content that's helpful for your customers. www.marketingtechnews.net/news/fyp-to-...