In Friday's lecture, we learned about how advertisers use tools like PRIZM and VALS to target audiences, from die-hard fans to people who’ve never heard of the product. How do you think this impacts the way we see brands? #UWJ201 #308

In Wednesday’s lecture, we talked about how people get persuaded through either the central or peripheral route. The central route sticks more when we care and think deeply, and the peripheral route relies more on things like emotion or likability. How does this show up on social media? #UWJ201 #308

Uncertainty makes us crave answers, even false ones. Article 3 shows how fear fuels conspiracies from COVID-19 to personal challenges. We seek control by finding patterns, even where none exist. The key is to accept uncertainty. How can we embrace this without accepting false beliefs? #UWJ201#308

On Monday, we learned about how media bias shapes what we see, often blending political and structural influences, like how political bias stems from the preferences of those writing the stories. How can we better recognize and challenge these biases in the media we consume? #UWJ201#308

In class on Wednesday, we talked about how digital media makes it easy to spread important messages and build online communities, but does viral buzz always lead to real change? How can campaigns move beyond likes and shares to create a real impact? #UWJ201#308

In "Polarization Isn’t American’s Biggest Problem – Or Facebook’s", I saw that the article highlights how affective polarization is a growing concern for the stability of the American political system. How can this be combated, especially when it’s becoming more ingrained in our culture? #UWJ201#308

After reading the NYT article about what truly motivates reporters and journalists, I was wondering if there are any other motivators not mentioned by the author that are also important in the field of journalism? #UWJ201#308

After reading and hearing more about the article, "The 15 Most Influential Journalism Stories in US History", I started to wonder how have big investigative journalism stories in general have changed the way people think and influenced laws in the U.S.? #UWJ201#308

On Friday, Prof. Wagner talked about strategies behind personalized ads and brand recommendations based on past activity. If so, how do brands create balance with personalized ads that feel useful and avoid the “creepy” factor that makes consumers feel their privacy is being invaded? #UWJ201#308