By the end of 2026, the most successful marketers will have at least one AI-assisted, multi-agent workflow they use daily.

As consumer preferences evolve, small businesses can use these tips in the new year to evolve with them.

New data reveals how AI is reshaping everything from buyer behavior to marketing operations—and why last year’s strategies won’t cut it anymore.

If shoppers start trusting AI chatbots over retail websites and online articles, the first and possibly last stop in e-commerce shifts to chat.

AI tools are changing how online sellers create and test content, giving beginners a faster path to growth in a crowded online market.

Explore how generative AI is reshaping content strategy, why TOFU content still matters, and how it influences high-intent, bottom-funnel conversions in today’s search landscape.

Find out how to navigate the B2B buying journey in an industry that's constantly changing - from AI to gen Z buyers and economic uncertainty.

In 2023, several content marketing trends are emerging that you should be aware of. AI-driven content creation offers efficiency, whereas real-time personalization can greatly boost user engagement.

AI has stripped the cost and complexity out of video production. The result? An endless stream of content where attention, not output, becomes the true competition.

Businesses that want to grow need to accept the new reality of social media marketing.

Learn three imperatives coming out of MAICON 2025 for marketing leaders looking to reimagine how marketing creates growth.

At MAICON 2025, the message was clear: AI’s future in marketing depends less on ambition—and more on accountability.

B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive engagement.

In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there.

With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.

AI isn't here to steal your marketing job. It's here to expose lazy marketing and reward real strategy.

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution.

The biggest banks will spend $6 billion or more on marketing in 2025, or 0.10% of their total asset value, per an analysis of the American Bankers Association Bank Marketers Survey in the ABA Banking Journal. On average, 32% of banks’ marketing budgets were allocated to new customer acquisition—more than any other allocation. Bank marketers are clearly focused on digital advertising, and with greater resources and scale, the largest institutions won’t find it hard to drive awareness, attract new customers digitally, and dominate the conversation. Community banks will need to be scrappy.

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow.