geoff durso
@geoffdurso.bsky.social
40 followers 100 following 5 posts
assistant professor of marketing at DePaul, postdoc at Vanderbilt, psych PhD at Ohio State, BSx2 at Indiana. I study social judgment, sociopolitical consumption, and psychopharmacological effects. occasionally, this work is published
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geoffdurso.bsky.social
also have to relearn how to use social media. here's me connecting marketing principles with folks' sociopolitical ambivalence, and the social expectations versus reality about expressing that to others
Expressing Ambivalence Hurts Likeability? Surprising Findings from Marketing Professor Geoff Durso
YouTube video by DePaul Driehaus College of Business
youtu.be
geoffdurso.bsky.social
on divisive political issues, people expect that expressing more ambivalence = more accepted by all people. in fact, the opposite is true: allies dislike that you're conflicted at all, and opponents (still) dislike your overall position #psychology #psychsci #psychscisky
geoffdurso.bsky.social
also have to relearn how to use social media. here's me connecting marketing principles with folks' sociopolitical ambivalence, and the social expectations versus reality about expressing that to others
Expressing Ambivalence Hurts Likeability? Surprising Findings from Marketing Professor Geoff Durso
YouTube video by DePaul Driehaus College of Business
youtu.be
geoffdurso.bsky.social
might have to be on social media again if it's this packed with other fun academic nerds