As founders, we often bet on changing markets, because adaption is key, right?

Well, Jeff Bezos did the opposite.

Hey says: "People ask what will change in ten years … but the more important question is what won’t … so we put our energy there."

Yeah, your design looks good but it isn’t about what your users see on the screen. It’s how their nerves fire up when they use it.

It's how the experience of using your product flows through their nerves, what does the emotional journey feel like?

Understand this, your design will be far better!