Gianluca Fiorelli
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gfiorelli1.bsky.social
Gianluca Fiorelli
@gfiorelli1.bsky.social
Strategic & International SEO senior consultant, trilingual 🇮🇹🇪🇸 🇬🇧 https://www.linkedin.com/in/gianlucafiorelli/ and https://www.iloveseo.net
#SEO philosophy
July 9, 2025 at 6:26 PM
I asked ChatGPT to analyze my LinkedIn profile, and to create a definition for my “LinkedIn personality” in the style of the classic “SEO Jedi”/“Wizard of Search” so common in the early days of #SEO.
I asked it to make it ironic, because I meant this as a joke.
So, which one I should use? ⬇️⬇️😅
June 17, 2025 at 8:35 PM
Visibility leads to awareness.
Awareness leads to attention.
Attention leads to memorability.
Memorability leads to direct and branded traffic.
Discover how to optimize for visibility watching my webinar here: www.iloveseo.net/0-click-seo-...
#SEO
June 12, 2025 at 10:45 AM
Nobody in the #SEO industry can say that has organized a conference in the Senate of Galactic Republic / Empire in Coruscant. Only me 😀😅
June 11, 2025 at 7:29 PM
Just saying.
Check the slides of my latest talk:
speakerdeck.com/gfiorelli1/0...
#SEO
June 10, 2025 at 10:39 AM
The question is not if AI Mode will substitute classic Search (hence, also AI Overview), but when it will substitute it.
#Google #SEO #AI
June 3, 2025 at 8:21 PM
Sincerely, I could not resist myself: www.linkedin.com/posts/gianlu...
#SEO #Google
June 3, 2025 at 8:56 AM
Preview of the article I will publish today on my website #SEO #Search
May 22, 2025 at 7:19 AM
The era of Agentic Search has been officially announced #GoogleIO
May 20, 2025 at 5:37 PM
Today starts #Google I/O.
Let’s see if all the prophecies (included mine) are confirmed or denied or simply postponed 😅
May 20, 2025 at 2:05 PM
Second recommendation of the day:
A content hub isn’t just #SEO. It’s an ecosystem of meanings, answering different intents, layered by micro-moment, format, & emotional tone.
For this reason we should not build content hubs only targeting one intent (e.g., informational) but all the search journey.
May 20, 2025 at 11:40 AM
Suggestion:

Stop clustering by keywords.
Start clustering by intent, tone, decision stage, emotional drivers.
That’s how you group meaning, not just words.
May 20, 2025 at 9:51 AM
A teaser of what I will publish tonight or tomorrow.
#Google
May 8, 2025 at 9:37 AM
Tomorrow on my blog: a semiotic approach to #AI #search, Micro-moments, Messy Middle and Journeys
#SEO
May 4, 2025 at 8:51 PM
The standard format for AI-generated comments on LinkedIn (but also other social media and in blogs) is:
1) apparently insightful confirmation of how right is the commented post.
2) a question that could hear sounding with a mechanical voice.
They are so evident! 😅
April 24, 2025 at 8:49 AM
“Your Audience, Your Edge: Unpacking Zero-Click Marketing”
The new episode of The Search Session with @amandanat is basket filled with great information and ideas about Brand marketing, audience analysis, memorability, comarketing and much more.
1/
April 22, 2025 at 12:43 PM
“So, in the face of overwhelming odds, I’m left with only one option: I’m going to have to science the shit out of this.” (The Martian).
This is what I say to myself when I need to design a strategy for AIO/LLMs.
#SEO
April 15, 2025 at 9:22 PM
Yearly reminder to the US tourists that, if they see people dressed like this when visiting Spain during these day, they are not of the KKK, but people doing processions for Easter.
April 14, 2025 at 5:46 PM
Memory is the next keyword for #SEO, and “being memorable” is the key strategy.
#LLMs and AI #Search are moving to hyper personalization because of the improved Memory functions they have.
The problem will be how to measure all this.
April 14, 2025 at 9:02 AM
Beware of the Uncanny Valley effect when you create something (a video, an image, a text) with #AI.
If your creation is too perfect to be human (“more human than human” in Blade Runner words), people instinctively feel the fakeness.
Examples ⬇️⬇️
April 13, 2025 at 11:54 AM
On my way to attend Search Central in Madrid.
Google, we need to talk 😅😀
April 9, 2025 at 4:42 AM
My first #midjourneyv7 creation
April 4, 2025 at 11:06 AM
😬😬😬
April 4, 2025 at 9:55 AM
The people sharing #Google #Trends screenshots comparing the trends for “Google” and “ChatGPT” to say that #ChatGPT is going to surpass Google in usage… well, they should before try to know from where Google Trends takes the data from…
April 4, 2025 at 9:39 AM
The Messy Middle is easier to understand with a touch of anime.
#Google #SEO
April 1, 2025 at 7:48 PM