Girish Bala
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girishbala.bsky.social
Girish Bala
@girishbala.bsky.social
Founder, ON PURPOSE.
Communications for Social Change in the Global South. Ex-National Chair, PRCAI - Marketing, Communications & Global Networks
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I’m looking to understand how we can mainstream voices from marginalised and under represented communities from the Global South. Who should I be following?
"Until the lion learns to write, every story will glorify the hunter."

Discussions in the first-ever #AfricaGlobalPRWeek2025 in Nairobi last week, focussed on owning our story in the Global South, reminded me of this old African proverb
September 2, 2025 at 4:12 PM
Even better than the real thing. Well done PRCAI #SabreAwardsSouthAsia @provokemedia.com
July 24, 2025 at 1:10 PM
8 Years of building ON PURPOSE as a firm that uses the power of communications to drive social change in India #Climate #Tech #Health #Education #Gender #Comms
July 15, 2025 at 2:47 AM
Will AI's prioritisation of credible sources strengthen the significance of earned media?

What makes a good story? Does media spot the trend or start it?

The inter-generational work challenge spares none.

Rich conversation at #PRCAIDialogues #BengaluruVibeCheck @arunsudhaman.bsky.social
June 11, 2025 at 12:45 PM
Profile updated. Ex-National Chair, Marketing, Communications and Global Networks at @PRCAIndia

Stepping down (but not out) after two enjoyable and challenging years with gratitude to have been able to serve.

Thrilled to be welcoming this fabulous new #Leadership team
June 11, 2025 at 12:34 PM
The Future of PR is Here – And It’s Diverse, Bold, and Growth-Hungry!

Last week, the PRCAI (Public Relations Consultants Association of India) made history by launching the first-ever ‘Growth Hacking’ event—a powerful initiative designed to help small and medium-sized agencies to scale faster.
April 26, 2025 at 9:51 AM
At 2500 Crores in FY 2023, with a growth rate of 19% - significantly above global average (almost 4 times), the communications industry in India remains an opportunity with immense potential.
February 26, 2025 at 6:42 AM
It's been 10 years since I returned to India after almost a decade in London. The latest SPRINT report by the PRCAI confirms that I got lucky with the timing.

The communications industry in India has grown at a CAGR of 12.8% in this period, outpacing global growth three times.
January 31, 2025 at 8:42 AM
#BlackWarrant on @netflixindia.bsky.social is a visual treat. Set in the early 80’s, the pastel colours, the sideburns and moustaches and the images of government housing are all put together thoughtfully. The vintage Premier Padmini though… is next level
January 16, 2025 at 7:16 AM
This is Lalu (pronounced as Laa-loo). The neighbourhood security. Does a thorough sniff job.
January 15, 2025 at 2:31 AM
My first EV bike ride on a Yulu today and Lalu(Laa-lu) is seriously impressed
January 5, 2025 at 11:40 AM
Not sure I’d have to try hard, but here goes #2025Goals
January 3, 2025 at 9:17 AM
In 2024, we:
- Did some yoga.
- Mastered gutterballs at bowling.
- Got thrashed at inter-agency cricket.

Read more of our year end post here:

www.linkedin.com/posts/girish...
December 30, 2024 at 5:31 AM
In a year of mega-mergers and acquisitions in the world of comms consultancies, it’s a good time to be independent. Clients want empathy and solutions unique to their situation. Our super power.
December 29, 2024 at 6:23 AM
I’ve been working with a coach for the last 4 years and couldn’t recommend this more. It’s like mental gym.
Share the gift of a free coaching session with someone you care about. CoachesForYou (CFY) is offering a #ChristmasCard that you can gift to anyone who you feel would benefit from #coaching
To avail of a session drop an email to: [email protected]
CFY - Conversations that support our world
December 27, 2024 at 8:24 AM
A warm Xmas in Bengaluru
December 26, 2024 at 6:03 AM
Paps don’t care if it’s Sunday
December 15, 2024 at 4:37 AM
Sobering truths about how the impact of climate crisis is increasing while public interest and support is waning. And what to do about it. A good read by #SamathaBalachandran
#ClimateCrisis #Messaging

idronline.org/article/clim...
Here’s why climate communication misses the mark
If you have been working in the climate space in India for long enough, you would know this: the impacts of the climate crisis are becoming increasingly
idronline.org
December 12, 2024 at 10:43 AM
Photos from the ICCO Global Awards 2024 where ON PURPOSE won the Championing Diversity Award, two weeks ago. Grateful to our amazing team and partners driving inclusion through impactful storytelling. 💙✨ #ChampioningDiversity #ONPURPOSE #DiversityandInclusion
December 9, 2024 at 9:00 AM
I’m looking to understand how we can mainstream voices from marginalised and under represented communities from the Global South. Who should I be following?
December 7, 2024 at 1:57 PM